CTIA: Bena Roberts speaking on mobile search ARPU at Mobile Web Strategies
If you haven’t got tickets for Mobile Web Strategies on September 9 2008 at CTIA - get them now!!
Why?
Because I am working on a presentation for it now. The 30 minute session is a double act with Michael Libes from Medio. I will be looking into the ARPU and business models for mobile search. He will go into On and Off Deck Search and Location based search.
We will both do a slide each on the future - with me focusing on search optimisation and new visual, multimedia search strategies. (All of which tie in with visibility mobile and what we are trying to achieve!) Paul Savage will also be there with our live video feed and we will try and broadcast it straight back to GoMo News!
The presentation
3:45 Mobile Search Engines: A Discussion On Functionality, Limitations and Advantages
Consumers want to get the relevant answers that they are looking for fast and efficiently.This key session will focus on the latest developments in mobile search, its limitations as well advantages to the fixed Internet including defining mobile search and its differences to PC based search and factors that make a successful search experience, profitable business models, delivering personalized and relevant information as well as:
• Factors that drive usage and increase ARPU
• On and off deck content search
• Establishing partnerships
• Location based search
• Using keywords
• The future of search and discovery
.
Bena Roberts, President, visibility mobile and Editor GoMo News
Michael “Luni” Libes, Co-Founder, Chief Architect, Medio
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