Charge to mobile now an affordable option for all online and digital retailers
June 4th 2014. BillMobile, a new mobile payments service for online and digital retailers has launched. BillMobile doesn’t require consumers to download an app, meaning any UK mobile phone owner can pay for goods and services with a phone number. While for merchants integration is quick and easy and the transaction fees are surprisingly affordable.
The transaction fees for BillMobile of only 9.9 per cent mean that adding mobile to the checkout process is now a genuine option for merchants.
The fees for mobile payments are now comparable to the fees charged for credit card or PayPal transactions and have moved a long way from the 30 per cent transaction fees charged by app stores.
BillMobile is quick and easy for consumers to use – they just need their mobile phone number.
It requires no new behaviour to be learnt, or apps to download. And on top of that it can be up 7.5 times quicker than paying with a credit card.
By offering BillMobile at the checkout, merchants dramatically increase the number of potential online customers.
“Charge to Mobile is a new way to buy digital content with your mobile – everything from apps, games, music and videos to films, ebooks and many more. It’s fast, easy and safe,” said Danny Barclay, head of commerce sales at Telefonica Digital.
“Mobile is the most widely available form of online payment and consumers love it, so it makes sense for merchants to add a mobile option at checkout,” said Chris Newell, CEO of BillMobile.
“For online retailers to avoid checkout abandonment they need to make it as easy as possible for customers to pay, and BillMobile is very easy.”
For sectors as varied as content publishing through to car parking, paying by mobile is a smooth and painless process that makes it easier for consumers to buy.
With the new, lower transaction fees of only 9.9 per cent that BillMobile offers (compared to 25 per cent or higher previously), combined with the simplicity of the payment process for consumers, mobile payments can be expected to grow into more and more sectors as merchants see the value that it offers them.
“The UK’s mobile operators have worked really hard to make this happen,” continued Newell.
“That’s because they see the long-term opportunities that charge to mobile provides.”
“Consumers want to use it and now merchants can offer it knowing that the transaction fees are the lowest they’ve ever been.”
Comparison to PayPal or app store payment fees
Payment PayPal App Store BillMobile
£2.00 26.8p 60p 19.8p
£3.00 30.2p 90p 29.7p
£5.00 37p £1.50 49.5p
Ease of payment
BillMobile payments require a maximum of 16 keystrokes; many credit card payments require up to 120 keystrokes.
BillMobile is a new service bringing the benefits of mobile billing to a new audience of online merchants, owned and operated by mobile payment pioneers ImpulsePay. The company may be new, but its experience is huge. With direct connections to all the UK’s mobile network operators (EE, O2, Three and Vodafone) the company processes tens of thousands of transactions each month. Virgin Trains, CrossCountry Trains, SecureTrust Bank and 192.com are just some of the companies using the company’s services to increase their revenues.