BKI Media’s mobile advertising analyst ezine out now

Rating: Mobile barcodes are hotter than ever

Mobile Advertising and Marketing Analyst April 2007

Mobile Barcodes Cheat Sheet
Semacodes, shotcodes, QR codes, barcodes and data matrix mobile coupons are set to change the way content and advertising are distributed and accessed on the mobile device…

NeoMedia vs Abaxia (qode vs Mobile Tags)
In Europe French company Abaxia has called its coding technology mobile tags and has launched services with several operators. The company has been working hard to promote mobile tagging and barcoding in France and this has made France European leader in the technology, with widespread acceptance of the services by consumers, due in part to their ease of use…

Sugar Mama proves ad-funded services work
Virgin Mobile USA has a 99% completion rate of its advertisers’ online surveys through its reward scheme, Sugar Mama. Is it the fastest, most efficient market research ever for advertisers? Metrics are the key, along with listening to what your customers tell you they want…

Medio Systems
Combining ads with search is not enough for Dr Brian Lent of Medio Systems. He thinks the combination will transform the ad industry into a highly reactive, competitive, real time marketplace…

MEF Advertising Forum Roundtable - Moderated by Annie Turner
The Mobile Entertainment Forum teamed up with the Institute of Advertising Practitioners and asked panellists from Vodafone, Sky, Starcom MediaVest, agency.com and aerodeon to debate where mobile advertising is, where it needs to go and how to get there…

BeVocal Interview: Operators are talking a new marketing language
BeVocal has just been acquired by Nuance for its in-operator marketing capabilities. It has some nifty, brand new services up its sleeve and plans to go global…

GoMo News
Another exciting month in mobile and GoMo News our edgy daily blog has tracked all the latest events and provided exclusive coverage and insight from the Orange Partner Camp Conference…

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