BlackBerry waking up to its Qwerty USP at last

Actually puts the keypad sporting Q5 ahead of the Z10

As BlackBerry might have sung in ‘Money for Nothing’ – “We’ve got to move these colour BBs”. At least the Canadian smartphone maker appears to be waking up to the fact that its USP (Unique Selling Point) is the Qwerty keypads it offers on specific models. So GoMo News was heartened to see that when BlackBerry contacted us directly with its ‘Look ahead to your next BlackBerry’ over the festive season promotion, at least prominence was given to the keypad enabled Q5. The Z10 was lurking in the background. When surfers click through on the ‘Shop now’ they are taken to the company’s online shop. Which model gets prominence though? You’ve guessed it – the Z10.

Which just reinforces our conviction that somewhere, BlackBerry has a warehouse full of Z10s it just can’t shift.

The deal it was offering was the BlackBerry Z10 from (prominent UK retailer) Carphone Warehouse for £149.95 on prepaid (PAYG). That’s about $250. Not bad.

Once it has managed to shift all those Z10s, maybe the company will be able to shift its attention to markets where its brand still has pulling power. Like Indonesia.

Maybe with John Chen now at the helm, BlackBerry can start to market low cost traditional style BlackBerries which compete on price with the low cost Android based handsets which local manufacturers are offering in India and China.

Who knows, Chen could even licence the ‘old’ BlackBerry 7 OS to the likes of an HTC or ZTE. So it would become just one of the models in their ranges.

About Tony Dennis

Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.
This article was published in Analysis, BlackBerry, HTC, India and Asia Pacific, Mobile Devices, ZTE and tagged , , . Bookmark the permalink.

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