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Bloodstock rocks with mobile tickets

by: admin Tuesday, June 19th, 2007

Rating: it’s just the coupon in your phone in your pocket in your head… (sing to Metallica’s Sandman)

by Bena Roberts

Rockers are so 2.0 and London’s Metal Open Air Bloodstock is enabling users to purchase tickets via mobile at www.tixmob.com. The reason for mobile ticketing is that there are only 7,000 tickets available and purchasing via mobile is simple and secure and will avoid illegal sales at the event or professional touting.
Mobile can receive tickets on mobile and multiple tickets need to be sent to friends mobile devices. There are no additional charges, service fees etc so the tickets are even cheaper than usual.

From the press release
A spokesperson for Bloodstock said, “We are encouraging metal fans to use the tixmob website to buy tickets. Its secure, reliable, and avoids the traditional costs of using a third party ticketing so we can plough more money into making Bloodstock an even greater event.”

Ramesh Kumar, business development director, tixmob added “Having fun shouldn’t be hard work so we set up tixmob to provide easy, reliable and affordable access to gigs and events. We redeem more tickets than any other company in the world so this is an obvious next step for us,”

“By using secure, proven technology we can keep costs low so anybody from an aspiring promoter or band right up to a sell out stadium tour can afford to use the tixmob technology.”

What we think
This is nifty. Believe it or not, when I was younger I was a completely metal head. All my peers were programmers or developers and Metal fans are a great crowd to test out new services and technology. Mobile barcodes and tickets are going to be huge and this is a great demonstration of how mobile ticketing can help.

We just hope that the devices used by the Metal fans could receive coupons… and no extra software download was necessary.