Bluesource to integrate Vodafone Wallet into its app

Load all your loyalty cards straight into Vodafone’s mobile wallet

cards exceed capacity of physical wallets - parisse

Vodafone has struck an agreement with Bluesource, an Austrian software house, to integrate the Vodafone Wallet into its ‘mobile-pocket’ app. The Bluesource app is one of the most popular customer cards and shopping apps in Europe. The integrated app will be progressively rolled out in countries where Vodafone has already launched its mobile wallet. So it will start in Germany, the Netherlands and Spain in June [2014] with other countries including the UK expected to follow later. But will it work on the iPhone?

The Bluesource app is available for the iPhone from here; on Android from here; and on Windows Phone from here.

As far as we can tell, though, the Vodafone Wallet only works on NFC enabled handsets which kind of rules the iPhone out. Unless it works with an NFC done, perhaps?

Already downloaded by over one million users, the Bluesourcs app enables a customer to load their physical plastic cards onto their smartphone by either scanning or typing in the number.

If a user can’t find the card they want, they can create a new template on their phone.

Online templates already exist for a large number of loyalty cards from more than 1,500 leading service providers.

The list includes retailers; event organisers; transport companies and advertisers.

“Our customers want to take advantage of as many club, retail and membership offers as possible, but the number of plastic cards often exceeds the capacity of their physical wallets,” observed Stefano Parisse, group consumer services director with Vodafone.

He continued, “Vodafone’s mobile wallet, when used with the mobile pocket app, removes that problem by allowing a user to load a limitless number of loyalty cards directly onto their phone.”

“Participating retailers also benefit since they will be able to send vouchers and special offers directly to the Vodafone mobile wallets of their regular customers.”

The app will fit inside the mobile wallet alongside Vodafone SmartPass, a Visa-based payment card that can be used to purchase goods and services at contactless point of sale terminals across Europe.

In addition to Vodafone SmartPass, launched in 2013, the company expects to add a number of other virtual stored value cards, transport tickets and coupons from third-party service providers to its mobile wallet.

The Vodafone mobile wallet offers customers the speed, simplicity and convenience of managing their everyday transactions with a single tap of their smartphone, using innovative and reliable services developed by providers they can trust.

Based on near field communications (NFC)-enabled technology, the mobile wallet is available to use on a number of leading smartphone devices fromĀ  handset vedors like Samsung, Sony and HTC.

A user can either download the mobile wallet to a mobile phone or via a home computer.

In addition, personal details are stored directly on the latest mobile SIM card, making it very secure.

If a user’s smartphone is either lost or stolen, then the contents of their mobile wallet are covered by the same anti-fraud protection measures offered by financial services and all details on the SIM card can be wiped clean remotely.

About Tony Dennis

Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.
This article was published in Mobile Operators, Mobile applications, NFC, Vodafone, iphone and tagged , . Bookmark the permalink.

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