Blue Whale Systems selects Smaato Mobile Advertising Platform
Blue Whale Systems selects Smaato Mobile Advertising Platform for its E-mail and Facebook service.
Smaato Inc. and Blue Whale Systems Ltd today announced a new strategic partnership. Blue Whale Systems introduces the free ad-supported BlueWhaleMail application that offers a mobile push e-mail and push Facebook service.
What?
BlueWhaleMail is an application that is available to around 2.7 billion users. The company has teamed with Smaato. Basically Smaato’s SOMA (Smaato Open Mobile Advertising Platform) will allow BlueWhaleMail to offer its services for free.
From the press release:
“The partnership with Smaato is a great step forward for us. In ad-enabling our application and offering it free of charge to our users we can enhance our reach and build a greater community”, said Richard Seward, Founder & CEO of Blue Whale Systems. “We believe that banner adverts at the top of the BlueWhaleMail message viewer provide an unobtrusive way to support the service”.
“We are excited to partner with Blue Whale Systems and their innovative mobile e-mail solution”, comments Ragnar Kruse, Co-Founder & CEO of Smaato Inc. “Access to e-mail on mobile phones is getting more and more mission critical for businesses or a vital part of our connected lives in the mobile age. Together with Blue Whale Systems we enhance our reach in Europe for our ad sales network partners.”
What we think?
Smaato seems to be a favourite for application providers using social media to promote their services. Why? I think it’s because of the way that Smaato focuses on the developer. It is an enabler mobile advertising agency that supports all platforms (technology wise) and major ad network partners too (Ad Infuse, Third Screen and Screen Tonic).
Related News:
- Smaato iSOMA Mobile Advertising Platform for iPhone SDK
- BlueWhaleMail, Ad sponsored push email for Nokia and Sony Ericsson handsets
- Ad Infuse and Smaato bring new in-application advertising solution
- Ad Infuse and Smaato Form Partnership to Bring In-Application Advertising to the Mainstream
- Zedge picks Smaato’s SOMA platform for Mobile Advertising
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