BMW Canadian .mobi site for 1 series

I have to say the 1series is my least favourite BMW but it looks quite cool on this new mobi site:

www.1series.mobi

This site was launched to promote the ad series and was found via links with text ads, “meet the 1Series”. OK – I agree not the most tempting of links but still it worked. The site apparently also offer a seamless 30 second video and a chance for a test drive.

From the press release:
Three versions of the site were created: high end (XHTML), low end (HTML), and the WML version for phones that do not support XHTML. This allowed for a larger reach for mobile accessibility, allowing users of lower end Java phones to have the same experience as those on Smartphones or Blackberries.
 
This mobile site production was created by Addictive Mobility and managed by Cundari SFP for BMW Canada.

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