The second part of Boost‘s “Unwronged” campaign is launching today. The campaign is trying to raise awareness of Boosts 50 dollar a month pricing scheme, which we first encountered back in January.
The “Unwronged” campaign shows someone doing something awful, and defending themselves by comparison to regular mobile pricing plans. As you can see, this one involves a coroner eating his lunch off a corpse. The new campaign hopes to reintroduce Boost to wireless consumers with a new value-centric image during the recession. The selling point is that the $50 plan includes unlimited talk, text and Web services with no extras or hidden charges.
See the video in full here.
From the release:
“Boost is standing up for prepaid wireless consumers and eliminating additional charges, such as activation fees, overage charges and extra
costs for services like voicemail and roaming,” said Matt Carter, president, Boost Mobile. “Our Monthly Unlimited plan offers true nationwide coverage for a flat fee, so consumers know what they’re getting and how much it will cost. As for competing regional prepaid unlimited players who add hidden fees and provide inferior network coverage with the restrictions of a local calling area, our campaign will call them out on it. No one wants to be wronged. Everyone wants to be unwronged.”
What we think?
I gotta say, I like this series of ads. They’re short, to the point and memorable. I’ve got my likes and dislikes when it comes to the Boost price plan in general. Having everything up front like that is a great way to combat bill shock, but I can’t help but feel that having prices that low on a pre-paid plan is false economy. Can Boost maintain all their services at that low a subscriber cost?
