Brainstorm powers Telefónica’s global mobile marketing strategy

Press release

opportunity to deliver personalisation - tunstall

July 8th 2014. Brainstorm Mobile Solutions Limited has announced its signing of a new three year contract with Telefónica for the global roll-out and support of its mobile marketing platform which delivers highly personalised location-based marketing campaigns. Brainstorm’s platform has already been successfully deployed into seven of Telefónica’s territories and this contract will see it being deployed across Telefónica’s operating business in Europe and Latin America. The platform has facilitated Telefónica’s mobile marketing and advertising strategy by delivering tailored campaigns for global and local brands, contributing towards Telefónica’s ‘Best Global Operator’ win at the MMA Global Smarties 2013 Awards.

Jason Tunstall, director of Mobile Advertising at Telefónica commented, “We’ve seen tremendous change across the advertising landscape in recent years, with personalisation and data coming into play.”

He continued, “Technology is fuelling this change giving marketing the opportunity to deliver absolute personalisation and ultimately delivering better engagement and accountability.”

“The technology platforms we utilise, such as Brainstorm’s, provide innovative ways for brands to engage with our customers through a range of channels.”

Donald Stuart, CEO Brainstorm said, “We are delighted to have won the contract with Telefónica, who are one of the most innovative and exciting companies in the mobile marketing space.”

He added, “Our platform has almost half a billion users worldwide and has been powering mobile marketing and automated workflow solutions for many years.”

“We’re looking forward to working alongside Telefónica to develop new and innovative ways for brands to engage with subscribers, bringing multi-channel capabilities and location features to marketing and advertising campaigns.”

This contract win is a major step forward for Brainstorm as it embarks upon a ‘grow and globalise’ strategy aimed at deploying its platform as a mobile engagement tool across corporate enterprise around the world.

About Brainstorm

Based in London and with a worldwide footprint, Brainstorm provides mobile engagement solutions to over 100 of worlds leading global brands and enterprise.  We help businesses increase revenue, reach and operational efficiency by encouraging them to think differently about mobile and how it can work strategically and tactically across an entire business as a productivity and engagement tool.

Using a combination of superior technology and mobile expertise, our solutions ensure you give your customers and staff a personalised and connected experience across all of their touchpoints to your business, whilst driving efficiency into workflow and operations.

About Telefónica

Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation and number of customers. From this outstanding position in the industry, and with its mobile, fixed and broadband businesses as the key drivers of its growth, Telefónica has focused its strategy on becoming a leading company in the digital world.  The company has a significant presence in 24 countries and a customer base that amounts to more than 323 million accesses around the world. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy. Telefónica is a 100 per cent listed company, with more than 1.5 million direct shareholders. Its share capital currently comprises 4,551,024,586 ordinary shares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao and Valencia) and on those in London, New York, Lima, and Buenos Aires.

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