Brazil’s mobile market just gets bigger and busier

by: admin Tuesday, November 27th, 2007

Rating: going nuts

Arvato Mobile, a subsidiary of the Bertelsmann media group, has teamed up with m-Wise to provide hosted content management and delivery services to Arvato Mobile’s Brazilian subscribers. Fabio La Manna, Arvato Mobile Brazil General Director, explained, "We have selected m-Wise’s MOMA Platform as we found it highly qualified for the complex and dynamic needs of the mobile content business in the Brazilian market."

This is hard on the heel’s of Celltick’s announcement of deals with two other Brazilian operators, underlining just how much activity is going on in this country, whose land mass accounts for half of South America.

Here’s everything you need to know about the Brazilian market in a nutshell, courtesy of Web Reports:
Brazil has about a third of all the mobile users in Latin America and mobile penetration (53%) is about average for the region. After a 2G spectrum auction in September 2007, two mobile operators – Vivo and Claro – acquired nationwide licences. Previously, only TIM had country-wide coverage – the other two had regional operations, but have now gained spectrum blocks to fill in the gaps.

At the same time, Oi increased its footprint from one to two regions. Telemig and Claro launched Brazil’s first 3G UMTS networks in November 2007. Carrier preselection has been in effect in January 2004 and number portability is to be implemented by March 2009.

OK, so now you get why Brazil is the B in BRIC. It’s rocking.