British PM’s fitness guru launches app firm on Aim

Monitor software could keep Cameron from bursting a blood vessel

Makers of a fitness app will be floating their company on London’s junior Aim market later this week in an IPO that has an initial public offering of £29 million. Their app, CloudTag, works in tandem with a body patch that monitors users’ heart rates and breathing as they exercise and then sends the data to their smartphone or tablet. It was designed in part by Matt Roberts, a fitness expert who boasts among his clients prime minister David Cameron and his wife, Samantha.

The product is due to go on sale within the next 12 months.

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Dave Evans is a long established commentator on both the IT and cellular industries. His current focus is on share price trends within the sector. You can email him here
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