British PM’s fitness guru launches app firm on Aim

Monitor software could keep Cameron from bursting a blood vessel

Makers of a fitness app will be floating their company on London’s junior Aim market later this week in an IPO that has an initial public offering of £29 million. Their app, CloudTag, works in tandem with a body patch that monitors users’ heart rates and breathing as they exercise and then sends the data to their smartphone or tablet. It was designed in part by Matt Roberts, a fitness expert who boasts among his clients prime minister David Cameron and his wife, Samantha.

The product is due to go on sale within the next 12 months.

About Dave Evans

Dave Evans was a long established commentator on both the IT and cellular industries. His last focus was on share price trends within the sector. He passed away in September [2014].
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