Rating: Some of our URLs are missing
It’s always good to see leading brands utilising QR/2D barcodes to enhance their marketing campaigns but in Bulmers’ case, somebody really should have checked that the QR code works properly. GoMo News pointed two separate Android handsets at the QR code built into an advert placed in the local public house. We were using NeoMedia‘s NeoReader app to scan in the QR code. In both cases, the browser reported that the URL could not be found. It was a simple error. The standard Android browser seems to need the extra forward slash ‘ / ‘ to correctly resolve the URL built into the QR code. We discovered this by typing the URL into a PC Firefox browser. But somebody should have checked this. We’re delighted to discover, however, that Bulmers has an Android app as well as an iPhone one.This is the page which the printed advert is trying to point pub drinkers towards – http://www.bulmers.co.uk/votelocal/. Bulmers told GoMo News that the problem has now been resolved.
Except, of course, the page is now out of date and needs to be able to point smartphone users towards the Bulmers app appropriate for their handset.
The app is designed to help promote Bulmer’s no 17 cider as a summer drink. There’s also a Cider Garden Finder to enable smartphone owners find the nearest cider dispensing establishment.
In our case the information proved to be highly accurate as the app pointed out that the Wheatsheaf pub in Ewell was nearest – only six metres away. It’s, um, next door to GoMo News‘ Surrey HQ.
Anyway, if you want any more information on what Bulmers UK are up to their Facebook page here is an extremely good source of information.