Buongiorno Marketing Services re-brands as Buongiorno!Digital

London, November 4 2009– Digital marketing and advertising agency Buongiorno Marketing Services today announces a company rebrand to Buongiorno!Digital (B!Digital) and a new website www.buongiornodigital.com . The move aims to address the convergence of mobile and internet campaigns and reflects the extensive marketing and advertising portfolio that the company offers throughout the digital space. B!Digital builds innovative campaigns that integrate mobile, web and social media tactics matching the consumer’s digital behaviour, all with measurable results.

The new website introduces a mobile advertising performance marketplace, in beta, for B!Digital’s customers, using the industry’s most up to date technology and designed to give control to advertisers. The mobile marketplace is based on premium European inventory that has been aggregated whilst keeping the B!Digital network quality high. Each advertiser will have a clear range of campaign and budget allocation choices and will be supported by regional sales and account teams to maximise investment.

Adhish Kulkarni, Managing Director B!Digital UK commented “The new brand and interactive website represents the best way for us to present our offering to the market which now needs a variety of options. Companies in the early stages of digital marketing require end-to-end managed services while more mature players want to build and manage their own campaigns. B!Digital’s website will act as a central point of entry for prospects and clients accessing B!Digital’s portfolio of market offerings.”

B!Digital capitalises on the company’s on-the-ground presence across eight countries (UK, France, Spain, Germany, Italy, Russia, Netherlands and the USA), and existing relationship with over 120 telco’s globally to offer international planning and buying capability with local expertise via its network, managed via local account managers and teams.
B!Digital’s track record in delivering results in this space is unparalleled, launching and managing industry leading programmes such as HP’s wapsite, Orange Wednesdays, Sky remote record, Vodafone Egypt’s mobile advertising.

With more than 4 billion mobile phones in the world, mobile advertising is expected to grow exponentially reaching 29bn USD by 2014 (source: Abi Research), and B!Digital is perfectly positioned to help brands by integrating digital communication into a single view of the customer. Whether it is mobile marketing, advertising or customer service, brands, telcos and publishers can leverage its multi-channel platform to build one-on-one relationships with the consumers. Through global exposure to markets at varying levels of maturity, B!Digital is perfectly positioned to migrate successful campaigns between markets while adding local flavours and specific brand attributes into the mix in 8 countries.

Mobile is not just an extension of the Internet—it is the next stage of the computing juggernaut. The mobile Web will be bigger than most people seem to think and according to Morgan Stanley’s research the Internet itself is being driven to a new stage by two concurrent phenomena: social networking and mobile. In 2009, in Japan, the percentage of web pages visited from mobile devices compared to those visited from a pc reached 65%, and it is forecasted that by 2012 the most sold internet device will be a smartphone.

The rebranding introduces a new website www.buongiornodigital.com, which acts as a portal for clients who wish to manage their own digital campaigns and provides telcos, brands and agencies with tailored solutions for their digital marketing goals.

RedRelevant, the web agency focused on internet and mobile user interface design, supported B!Digital in the creative design of the website and the rebrand will be backed by a half a million euro investment to promote the company across Europe.

According to Zenith Optimedia’s forecasts in 2009, the global market of Internet and digital advertising will remain solid (+10%) and by 2011 it will represent 15% of global ad expenditure. In Q2 2009 B!Digital’s revenues (as part of the listed Buongiorno Group) increased by 30% amounting to Euro. 3.9 million.