Burger King to build army of obese kids using mobile
Rating: Chubby fingers unable to work keypad
By Tony Alton
Burger King has today announced the latest plans by a fast food company to lay a trail of big greasy marketing fries using mobile. Teaming up with Mobliss Inc the meat patty monarch has announced that it will be developing a number of downloadable mobile games which the marketing guy at Burger King says is an attempt to ‘generate content relevant to the user’. What this means in reality is that fat kids with breathing problems like to play mobile games in the back of the SUV on the way to the Drive Through, otherwise they need pizza to distract them. Doubtless the marketing team at Burger King went out for a meat-shake in celebration of their innovate approach.
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