Bye Bye Disney Mobile USA?

Rating: kids are out

I just got an email alert from Rafat Ali at moconews saying: Disney Mobile is to close. I haven’t seen it anywhere else so if its true…

My first reaction. Well I am not surprised. Any MVNO targeting kids is out because it relies on busy parents to sign up for the service and pay for it. As a mum of two kids I spend enough time watching Toy Story the thought of it on my mobile phone (or my kids mobile) is a killer.

I have to say the MVNO market is volatile. Because (since doing Running the Gauntlet) I am all VC like and entrepreneurial I wouldn’t invest.

I think mPortal provides the WAP portal and it was quite good, I would recommend that Disney try and re-package that for a mobile only site.

Related News:

1. Disney mobile in Japan to target women? Yikes.
2. Disney to re-enter mobile market
3. Ztar Mobile gets USD 4 Million for Bratz
4. Bye Bye BT Movio
5. Bye Bye Virgin Mobile founders