The Mobile Marketing Association has just announced that CEO and President Mike Wehrs is resigning from the position after one year at the reigns. But it has been one hell of a year for anyone involved in mobile marketing and advertising!
The MMwho now?
The Mobile Marketing Association (MMA) is a global organization that is focused on pushing mobile marketing. It does this through promoting development and channel standards, and pushing for sustainable profits instead of fast ones. Mike took the reigns late last year, and while he has officially resigned he isn’t completely gone yet. He will be staying on as a “special advisor” to the Association until the end of June next year, to make sure that things go smoothly while the new man takes over. And who is this new man?
Well, we don’t know yet. The MMA Board is forming a recruiting committee to find a new global CEO. Until then, the MMA Global Chairman Federico Pisani Massamormile will serve as interim CEO. Massamormile paid tribute to Wehrs good work with the MMA, saying that they were “dissappointed” he was leaving. He said that thanks to Wehrs leadership “the MMA has transformed over the past year and is finishing 2009 in a great position. Together with the Board and our members, Mike has strengthened the global association and positioned the MMA as the world’s leading trade association for mobile marketing and the source for best practices, guidelines and case studies which protect the consumer experience.”
What we think?
Huh. I wonder what attracted Wehrs attention? It must be something pretty good, because the MMA isn’t doing badly by any stretch of the imagination. Mobile marketing has been going from strength to strength, and the MMA has opened numerous new branches and local councils all over the world this year. To be honest, I’m more interested to see what Wehr does next than in how the MMA replaces him.
The MMA was supposed to be the regulatory body to standardize mobile marketing, content services and guidelines. Instead they became the regulatory guidelines for premium mobile content subscription fraud (IQ QUIZ & OFFERS). Take a look at the MMA guidelines and decide whether these are for marketing or premium mobile content subscription servcies. The MMA needs to reinvent itself.