We suspect report has very heavy US bias
In order to help mobile network operators (MNOs) better understand hat users are actually doing on their networks, Citrix has taken to issuing regular ByteMobile Mobile Analytics reports. The last one was in June  and probably most readers (like us) missed one of the trends that it highlighted. namely that mobile music is booming. Mobile audio, including Internet radio and audio file downloads now constitutes 12 per cent of mobile data volume in North America and 4 per cent outside North America. 38 per cent of smartphone users – in the USA, were streaming music.
A bit of a clue was the fact that it found that just four Apps – Media Player, Safari, App Store and Facebook – generate 82 per cent of mobile data volume on iOS devices.
Um. Why mention only iOS? And why isn’t WhatsApp mentioned anywhere? We think this is sure signs the data is being filtered from a US perspective.
Nevertheless, it did find that Facebook usage has risen in prominence and increased its relative volume by 5 times over previous measurements.
From Feb 2012 to present [June 2013], Apple’s iTunes App Store traffic has seen its relative share of overall data volume decline from 15 per cent to 11 per cent. No sign of a Google Play figure.
Significantly, the report claims that the Top Four (iOS ??) apps by volume also generate 52 per cent of mobile data transactions.
With 1 per of mobile transactions, the eBay app now generates enough traffic to be a significant mobile data contributor and in so doing becomes the first e-commerce app to pass the 1 per cent threshold.
Those who are interested should go here and can download the report for free after filling out basic information.
Incidentally, Citrix/ByteMobile has just released a new version (7) of its software suite for MNOs. And one of the key features is that it now enables MNOs to manage mobile music.
Indeed Citrix claims it can reduce Internet radio traffic volume for MNOs by up to 30 per cent with no perceptible effect on the subscriber listening experience.
Read the full release here.
UPDATE: Citrix has responded to some of my criticism. See Comments below.