Bytemobile offers new mobile advertising inventory channel

by: admin Thursday, December 13th, 2007

Rating: Byte advertising

Bytemobile has announced Unison Advertising Module (UAM) which enables operators to serve ads in off-portal web pages.

This is part 2 of Bytemobile’s Unison Mulit-Service Platform which offers content adaptation to the open Internet on mobile devices. The ability to insert advertisement into the off-portal experience, can generate significant new revenue opportunities for mobile operators and create a means where ad inventory can be used to drive traffic back to the portal.

From the press release

“In an increasingly competitive environment, where mobile convergence
is changing the landscape, we are helping our customers to drive data plan
adoption, deliver new and richer data services, and now sell advertising on
the open Web,” said Adrian Hall, vice president of Marketing and Business
Development at Bytemobile. “Mobile ads are proving highly effective for
several reasons: the one-to-one personalization of the mobile device, its
proximity to the point of sale, the value of subscriber data in ad
targeting, and consumer receptivity to advertising in exchange for content.
This is clearly the direction of the mobile Internet.”

What we think?
This sounds very innovative. This is also a new business model for Bytemobile as I have followed them in the past for security and pure content adaptation. The vision is advertising and any means to generate more revenues in a simple and secure way is essential moving forward.

We feel another interview with Bytemobile is necessary.