Call Genie new mobile search tool
Rating: more voice tools
By Bena Roberts
Call Genie has released the Enhanced Voice Directory tool (EVD). This tool allows users to peform business search by referencing landmarks, neighbourhoods and intersections for any town with a population larger than 300,000.
From the press release:
Michael Durance, CEO of Call Genie, “with the completion of this mapping and localisation effort, Call Genie is able to dramatically reduce the time to market for companies launching local, regional or national business category search services”.
What we think?
I tried to test Call Genie services at 3GSM earlier this year – but failed. Hence, without testing them I can’t comment on the actual voice quality and functionality. But the press release does state that the tool is aware of local accents. Despite this, GoMo News has never been a fan of voice search because of the accent issue. But the idea of discovery by neighbourhood and landmark is a joy.
This transforms the query from merely find McDonalds in San Francisco to Find McDonalds next to Golden Gate Bridge. This is simpler and easier for the consumer…. If the service works.
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