Can Blyk prove its 29% click through rate?

Yikes. Blyk’s Sales Director Jonathan MacDonald has sent me what he describes as proof of Blyk’s 29% CTR. This follows on from my post earlier.

I am intrigued.

I have five case studies with real data before me and I am printing them out to take to CTIA. On the plane over I will take a look and see what I can up with. If apologies are due, Blyk will get them. But, most importantly – finally some evidence – or so it seems!

I will report back after with my analysis hat on.

Related News:

1. Blyk Launches http://media.blyk.co.uk/ as “One Stop Shop” Designed for Advertisers and Agencies
2. Blyk Ad-Funded MVNO goes to smoke in the Netherlands
3. Blyk Mobile Advertising discussion at Mobile Marketing Forum
4. Blyk MVNO Presentation and Podcast
5. Mobile Advertising Click Through Rates of 5%, 12%, 25% and 29%?