Me Please has just finished a mobile and social marketing campaign for Cancer Research UK’s SunSmart campaign. The campaign is called “R UV UGLY?” The campaign is to encourage young people to see how sun beds can damage the skin and cause cancer.
From the press release
The Cancer Research campaign enables people to opt-in via any mobile device and through Facebook to get a voucher for a free skin scan worth £25 at any Skin Clinic. Anyone who opts-in is then encouraged to share the campaign via Facebook, Twitter or an e-mail message to friends.
The MePlease platform enables Cancer Research UK to track the success and uptake of various promotional channels and campaign influencers. Twenty-four celebrities such as Maria Fowler from The Only Way Is Essex, actress Michelle Keegan, and singer Paloma Faith are generating thousands of click-throughs via Twitter using MePlease’s tracking capabilities.
MePlease founder, Steve Jarrett says, “Charities and advertisers often spend millions of pounds on one-off campaigns that don’t drive meaningful and measurable engagement. MePlease’s platform extends the value of any campaign, by enabling brands to capture important analytics, as well as opt their advocates into an ongoing communication channel.”
What we think?
Well for one we love mobile marketing campaigns such as these. Secondly the stats speak for themselves. 50% increase in mobile sharing rates in an around the campaign indicates that mobile is the ideal playground to target youth. Not only that education is possible via mobile applications.