Rating: Proving popular with the women
When GoMobile News spotted an article about an Android app called Cate (Call and Text Eraser), we were immediately struck by a similarity between this app and one which we had written about previously here. It is very similar to an app called ‘Redmenu’ which had been developed by the company of the same name. At the same time we were urging Redmenu boss, Gyan Ghuman, to turn it into a B2C app. He’s probably going to regret it because Neal Desai, has already had 10,000 downloads of his app which at $4.99 or £3.22 works out at around $50,000. Somewhat unusually, this app is currently only available for Android devices but iOS and BlackBerry version are underway. What does Cate do? Well, we’ve previously coined the term ‘lover cheats charter’ for it.What it is intended for is to render private text and calls invisible to outsiders.
So, in effect, love cheats can’t get caught out (in theory) because their communications with a secret lover will be totally disguised.
What Desai needs to add to this product is the ability to hide received photos or picture messages (MMS). Otherwise, when the barmaid sends you a picture, your wife might just find it on your smartphone. Ahem.
The web site promoting the app has a very raunchy picture of a woman’s torso with red underwear plus a QR code with a caption stating, “Scan my secret.”
We’ve tried to scan the QR code and failed miserably but we assume that it takes you to the appropriate download page on Google Play (formerly Android Market) for the Cate app.
It’s abit ironic that the phot is of a woman because according to the Sunday Times , Jay Leopardi – who is Desai’s business partner in Cate, around 70 per cent of those purchasing this app are women.
Quick get the QR code on a male torso (gay for good measure) and make sure the QR code is readable this time.
Although the article doesn’t talk about it directly, this app could prove very useful for the secret services.
James Bond needs to be running it on his Sony Xperia T, obviously.
Those who are dying to have the app on their iPhone or BlackBerry can register their interest here.