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Mobile and online Search pondering: The power of now with Twittter and Google

Posted by Bena Roberts on Mar 4, 2009 10:30

Having been in mobile search for a long time, I fail to get excited and miss a heartbeat when the term mobile search is touted. Mobile search has vast potential but we are not there yet. No. Let me start again.

Incumbent based mobile search platforms for operators are there. But effective new start-up search engines [...]

NeoMedia wins patent for indirect mobile barcode so what now?

Posted by Bena Roberts on Feb 26, 2009 18:46

NeoMedia hasn’t had an easy ride in the mobile  space. The once mighty giant commanded a high price on the stock market but in the past few years the empire seems to have broken down. The impetus has changed to one of pure mobile technology where mobile barcodes become the main asset.

Why barcodes?
Well to cut [...]

Google stops print ads and the curtain closes for the mobile barcode initiative too

Posted by Bena Roberts on Jan 21, 2009 11:09

I read about Google rethinking its print ad and mobile barcode print advertising services with great interest. Other commentary suggested that mobile barcodes were “toast” and this showed that mobile barcodes would never happen etc. Etc.

After considerable deliberation, I have taken a look at Google Print ads and the whole mobile barcode initiative and am [...]

The retail MVNO market will soar says Strand Consult

Posted by Bena Roberts on Jan 14, 2009 7:00

Retailers – the next wave of mobile suppliers says Strand Consult - highlights below and a great early morning read with a killer graph! But I do think that reatiler Schlecker in Germany is spelt with a c and not a KK.
Many retail players have already been quick to launch on the mobile market as [...]

Price wars looming globally as India and Middle East slash prepaid rates - but opportunity for mobile barcodes and mobile advertising exists

Posted by Bena Roberts on Jan 5, 2009 9:25

A price war is looming in India with Rcom slashing prepaid rates and a new all time low.  The same is similar in Qatar -but could this be opportunity knocking?

The Reliance Mobile GSM plan offers Rs 900-minutes of talktime on local calls and SMS to any network that can be accrued by Reliance mobile GSM [...]

Cookery Course and Dinner with Thomas Husson Senior Analyst Jupiter Research and Mo Hamza Senior Reporter Informa

Posted by Bena Roberts on Oct 3, 2008 14:33

I always get nervous when I meet other people in the industry (news and analysis)  - especially those that have strong reputations.
Before I went to the Mobixell conference in Spain, I knew Jupiter’s Thomas Husson (briefly) from my old days at Current Analysis – I remember we spoke in depth about the scoop – way [...]

Mobile Barcodes NeoReader on the iPhone vs Nokia N95 Barcode Scanner

Posted by Bena Roberts on Aug 6, 2008 15:00

Last week a release went out that NeoMedia had released the NeoReaderfor the iPhone. I decided to check it out. Because I also have a Nokia N95; with the Nokia Barcode Scanner on it I decided to do a face-off between both the products.
How?
Well, I chose the same sets of barcodes and I took a [...]

Just call me President!

Posted by Bena Roberts on Jul 18, 2008 12:54

OK. Finally after weeks of wanting to burst into tears and pretend I was at the Oscars – I can announce that I have my foot back in the corporate world.
What does that mean?

Well basically, I have been in Mobile Search since 2004. I founded GoMo News in 2007. But have continued to work design, [...]

Mobile sharing

Posted by Bena Roberts on Jul 2, 2008 7:36

Sharing content is the latest trend in communities and any vendor or operator that is not looking at offering mobile share services could be at a serious competitive disadvantage.

Although many services enable customers to exchange email or texts, they don’t allow users to share content on a specific page and it costs the sender money [...]

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GoMo News: Mobile News on mobile marketing, mobile advertsing, mobile barcodes. Daily mobile news and analysis for mobile thought leaders.