Category Archives: Analysis
Android’s installed base surges
Rating: It’s now a question of when it passes iOS
The web is alight with stories confirming how Google‘s Android OS continues to go from strength to strength. The one thing these stories seem to have in common is a leap in the number of installed handsets. According to Google current CEO, Larry Page, Android activations are now running at an impressive 550,000 per day. Page even posted his speech to analyst on his own Google+ pages (just to rub it in, we suppose). There he claimed, “We have tremendous new businesses being viewed as ‘crazy’.” Um, the only sentence we can think of which uses the words crazy and Android also involves the words Nokia, and’ not to’. Continue reading
Europe unites behind Google vs Apple
Rating: Even Olivetti comes out of the woodwork
Apparently Google has just put out an impressive set of figures for its Q1 2011 results. The million dollar question, however, is how does this news affect the smartphone sector where Google’s presence is rapidly being felt? GoMo News has looked at the response put out by leading market analyst, Frost & Sullivan, and we have to admit we agree with a lot of the company’s findings. Significantly F&S’s Saverio Romeo highlights the role played by the European telecoms ecosystem in pumping up the significance of Google’s Android. It’s an old rivalry thing and European companies are obviously jealous of Silicon Valley company – Apple – which has come out of apparently nowhere to dominate the smartphone sector with just two years. Continue reading
Mobile advertising and marketing hot news: ad spend, content and analytics
Welcome to the Tuesday round-up of the hottest mobile marketing and advertising stories from GoMo News! The MMA reports that mobile ad spend is increasing faster than confidence; DataXu demand side advertising platform reaches general availability; Smaato teams with Vertica for analytics, and more… Continue reading
Mobile advertising: what is Celtra, and why is it worth $5M?
Earlier this week, a mobile advertising company called Celtra made some waves by coming from pretty much nowhere to announce $5 million from it’s Series A funding round. That’s a whole lot of chedda for what was previously a relatively quiet company. So we’ve taken a little time to look at exactly who these guys are, what they do, who invested in them, and what their prospects might be. Continue reading
Paid apps may one day overtake the free ones
Distimo does analytics for mobile app stores – it gathers data and information about how consumers interact with application stores. Today it has released it’s full report on the year of 2010, marking the major trends in how people’s use of stores changed over the year. And one of those trends shows that paid apps are becoming more popular. Continue reading
The Six Key Mobile App Metrics you need to be tracking
As the number of consumers using mobile applications steadily rises, the need to collect accurate metrics from them is increasingly important. Unfortunately, many of the methods used to measure apps are taken from web analytics. In the following article from independent IT consultant and founder of Ricebridge, Richard Rogers argues that these metrics are simply not suitable for mobile apps – and in order to grow their use, different metrics need to be used. Continue reading
Opera: India has the lowest percentage of females using mobile web
Review: According to Opera’s data, a mere 4% of mobile web users in India are female (and the country with the most female users may surprise you). Regardless of the reasons why, this disparity represents an enormous opportunity Continue reading
Low cost Windows 6.5 smartphones set to escalate
Rating: China’s answers to HTC emerge
In the past, GoMo News has been very sceptical about handsets emerging from China’s Shenzen which are trying to pretend they are almost identical clones of top best sellers. But it seems that Chinese manufacturers have now discovered ways of producing Windows 6.5 mobile phones at rock bottom prices. If true, it could lead to a revival of interest in Windows Mobile apps. Continue reading
The best phones you’ve never heard of: India becoming a hotbed of new handset manufacturers
Review: Relative lack of established brand loyalty, extreme price sensitivity, and rapid growth have made an opening for new entrants to the mobile phone business. India might become a launch pad for these new companies to scale and break into the Western markets. Continue reading
Mobile Marketing Technology – a danger to marketing agencies?
Technology advances in the mobile marketing world are providing more and more advertisers with the tools they need to plan, deliver and manage their own mobile marketing campaigns. The advances enable anyone with an idea to deliver highly personal, targeted and interactive engagement. But what are these technologies? What effect do they have on the role of the traditional agency and their clients, as the power of mobile marketing technology grows? Is the traditional way of managing a marketing campaign to the outside world becoming extinct? Continue reading
Mobile social networking sees explosive growth
Social networking through mobile devices is the fastest growing use for smartphones, according to digital analytics firm comScore. The number of people using social networking applications on their smartphones has grown by 240% since last year. Continue reading
LTE could be waste of mobile operator money says AIRCOM
AIRCOM International has announced today that mobile operators should be looking at options other than LTE. For networks that are struggling to keep up with the explosion in mobile data usage, AIRCOM says they should consider the much cheaper option of HSPA+
Continue reading
TV chips answer to 3g data congestion says Telegent
Rating: Free-to-air TV and satellite inside your phone
Following up on the news that Swisscom has quietly dropped its DVB-H based service, specialist chip provider, Telegent Systems, tells us that the way forward is free-to-air TV services. What you want inside a mobile phone, the company argues, is a chip that provides access to terrestrial TV and even free satellite stations, Telegent reckons. Continue reading
Mobile applications gearing up for the iPad
One of the pieces of news that was welcomed by consumers and developers alike was that the Apple iPad would run iPhone applications. But app developers have spoken before about how tricky it can be to make sure that your app is optimised to run on a new device. As a result, more than one service for app developers has been making noise about how it will work perfectly on the iPad. Today, we have an announcement from mobile analytics firm, Continue reading
