Rating: All the liability for the least revenue
The service providers are stuck in the middle, getting all the stick and not much of the profit is the message I came away with after chatting with Sally Weatherall, a spokesperson for AIM (Association for Interactive Media and Entertainment), the industry trade body.
Those getting off lightly include the […]
I have seen lots of hype on Bango Analytics and I finally found the time to set it up and test it. I got my starter pack and am going to set it up on my Gomonews.mobi site.
Colibria mobile IM company conducted a report with YouGov on mobile instant messaging behaviour and presence services.
At the close of play at the MEF, MCN’s Stephen Burke and I headed off to a delightful chic Cannes restaurant. What followed was a very interested evening and delightful conversation centred around mobile search.
So, I spoke to everyone and watched the presentations from the big three metric companies. There is a lot of hype about metrics. Without blowing my own trumpet - I think that my own mobile advertising metrics done using my campaigns are pretty damn good.
The mood here in Cannes is upbeat there are lot of people here in the conference. But the shape of mobile entertainment is changing. I have been to all the MEM’s since launch. The ringtone providers and music services are being replaced with bigger brands, metric companies and content is transcending to search and advertising […]
