Category Archives:
Apple

fiksu_index_914 New mobile devices and app enthusiasm drive marketing rates up in September, Fiksu indexes find

Cost to acquire loyal app users hits all-time high, growing 34% year-over-year

Press release

October 27th 2014. Fiksu, developer of award-winning app marketing technologies, has published its latest Fiksu Indexes which reflect the impact of iOS 8 and new iPhone 6/6 Plus launches on app marketing. The September Indexes show ongoing increases in app marketing costs and app downloads, with the benchmark Cost Per Loyal User (CPLU) Index reaching an all time high. These increases were largely spurred by the unprecedented adoption of new Apple devices along with growing demand for mobile media across the board, causing the rising tide in mobile marketing competition, app downloads, and media costs. Continue reading

put through the legal grinder - rust Brit rails against Apple’s baseless trademark dispute

Given up trying to sue Amazon so why us says Rust?

A tiny Brit company is complaining bitterly at the tactics of California’s finest – Apple, which appears determined to secure the English word ‘app’ as its own trademark. Tony Rust, md with Apt Projects which owns the TCM Big App Store has told GoMo News that Apple’s attempt to prevent it using the trademark ‘TCM Big App Store’ is totally baseless; an absolute farce; and misuse of process. “After receiving Apple’s 77 page detailed document of opposition to our TCM Big App Store trade mark application,” Rust revealed, “Our researchers turned up a mass of references which clearly show that in July 2013 Reuters reported that, “The long dispute between Apple and Amazon over the term ‘App Store’” had come to an end. The upshot was that Apple agreed to end the lawsuit with promises from Amazon not to countersue.” The joke is that the ‘apps’ which TCM sells don’t even run on an iPhone or a Macintosh – they are meant forPCs and/or servers. Continue reading

miruna's photo is in the post Guest Post: The iPhone 6 is not such a babe when it comes to innovation

by Miruna Gheorgita, a writer with Cellz

The iPhone 6 frenzy took over the internet mainly with high praise. Much of it detailed the evolutionary approach that Apple blew people away with. But seriously now, let’s focus some objectivism over the facts and draw a realistic conclusion on where Apple stands with its newly announced iPhone 6. Apple products have always combated criticism by being great looking above all and for representing what once was a real definition on what novelty is. Today, we have the iPhone 6 which brings novelty only for being the most debated subject amongst technology geeks, for the last months. As a quick overview, all features this cutie brings have nothing to do with out of the box design, attributes and technology. Continue reading

gauging consumer perceptions - pirc Lab42 Survey reveals perceptions of Apple Pay & mobile payments

45% of non-iPhone owners would switch to an Apple iPhone for access to Apple Pay

Press release

October 20th 2014. According to a study of 500 smartphone owners released today by market research firm Lab42, 45 per cent of consumers with non-iOS devices (Android, Blackberry or Windows smartphones) would be willing to switch to an iOS device in order to have access to Apple Pay. Respondents cited the top four benefits of Apple Pay as: – 1) security, 2) not worrying about losing credit or debit cards, 3) not having to carry physical cards in wallet, and 4) simple setup. Fifty-four per cent of all respondents would consider using Apple Pay, while the remaining 46 per cent were split evenly between those who would not consider using it (23 per cent) and those who are still unsure (23 per cent). Continue reading

schiller -showcased Brit app for Air 2 Caribu follows Citymapper in bit Apple thumbs up

Brit apps prove popular with Californian tech giant

A second British app has just received the seal of approval from Cupertino-based Apple within just a few weeks. This time it was the turn of Caribu, which is designed to help absent parents read to their children. At the launch of the new iPad Air 2 by Apple’s marketing guru, Phil Schiller, Caribu was on the receiving end of a coveted endorsement from Apple. Back in September [2014], of course, when Apple unveiled its Apple Watch smartwatch (aka the iWatch) the tech giant chose Citymapper, a London-based transport app, to help showcase the wearable device. Continue reading

csr circuit board CSR could still be hopeful of bid from Apple

Extends deadline for a bid from Microchip Technology

CSR has extended the deadline for any further bid from US-based Microchip Technology to October 15th [2014] “to enable the parties to conclude their ongoing discussions” the company said in a statement. As GoMo News previously reported here, CSR rejected Microchip’s initial approach as too low. NSB’s analysts have suggested the value of the CSR could be as high as $2.7 billion. We still believe that Apple might come forward with its own bid because CSR’s chips form a critical part of certain of its products. Continue reading

icloud won't restore to 8.0 Apple pulls iOS 8.0.1 update after major bugs revealed

Reveals the danger of relying on iCloud backups

Apple has been forced to apologise to those who installed the iOS 8.0.1 update on their iPhones after it caused some users (including those on EE in the UK) to experience signal loss. The update was only available briefly yesterday [September 4th 2014] before it was pulled. The catch is that once you’ve installed an iOS update, you need to use iTunes software to go back. Hence Apple had to issue advice to those who had upgraded here. It involves downloading the correct file for the iPhone 6 or 6 Plus and then not being able to use the Health app. Consequently, Apple has said it is working flat out to create iOS 8.0.2 which should fix the bugs. Continue reading

Vodafone’s iPhone 6 and 6 Plus tariffs announced

Prices start at free for hardware – rising to £63.50 per month on 4G

All four UK MNOs will be offering the new Apple handsets but as a guide for readers, we’re publishing Vodafone typical contract tariffs. Vodafone has already [September 12th 2014] started taking pre-orders for the two latest Apple smartphones – the iPhone 6 and iPhone 6 Plus through its website and in stores – with Vodafone having heavily extended its own retail outlet inventory. Orders will be sent on a first come, first served basis. The iPhone 6 will be available for free on 4G Red XL and Red XXL plans on a 24 month contract. However, those tariffs offer 10GB and 20GB data and are priced at £53.50 and £58.50 respectively. Continue reading

iPhone5 cached iPhone 6 prices disappear from Apple Store

On the first day of pre-ordering these iconic handsets

Just when it would be really useful to know how much the very latest iPhone models from Apple are going to set you back [cost], it seems that Apple has temporarily pulled the information from its online Apple Store this morning [September 12th 2014]. Of course, nothing is safe once it has been published on the Net and so it was extremely easy to get the prices from the cached page which Google offers. For us Brits [UK citizens], the prices range from £539 ($877) for an entry level iPhone 6 with 16GB of storage to £789 ($1,283) for an iPhone 6 Plus with 128GB of storage. These prices are SIM free (Unlocked), of course. Continue reading

Biggest winner from the latest Apple hype is NFC

And consequently the NFC Bootcamp in New York, New York winds too

Here at GoMo Towers we’re not quite sure why Apple held out against NFC [Near Field Communication] for so long but its decision to include the technology inside the iPhone 6 will have plenty of beneficiaries. We looked around for the most obvious winner from Apple Pay and decided it must be the guys behind the NFC Bootcamp to be held in New York, New York [USA]. The NFC Bootcamp covers the latest technology, innovations and trends affecting both businesses and consumers including Apple Pay. And the best bit is that it is only a week away. Continue reading

Watch out for NFC in Apple’s product announcements

Finally to do a U-turn about a technology it didn’t invent

Until today, Cupertino-based Apple has been pretty vocal in its dismissal of NFC [Near Field Communication] as a key technology in the mobile space. GoMo News has always maintained that Apple was instead keen on pumping up its AirDrop (Wi-fi based) technology instead. Comments by Apple’s Phil Schiller have always been taken to mean that the company has on intention of incorporating it. But the rumour mill insists NFC will be inside the iPhone 6 and maybe even an iWatch. According to Ovum, Apple might complete a full U-turn and make the NFC sector its own! Continue reading

Apple fanbois will  welcome sapphire glass - ebbett Gadget insurer hoping for sapphire glass on iPhone 6

Amazing insurance claim stats from Protect Your Bubble

It will probably save specialist gadget insurer Protect Your Bubble a small fortune if the next iPhone handset released by Apple (probably called the iPhone 6 rather than 5Z), boasts a more sturdy build. Hence the insurer has its corporate fingers crossed that rumours that the iPhone 6 will feature a sapphire glass (as opposed to Gorilla Glass, it seems) screen are true. That’s because the insure has found that damage claims now make up more than six in 10 (62 per cent) of the claims the insurer receives. Just to be on the safe side the insurer commissioned a YouGov online poll. Continue reading

Apple considers beefing up scecurity after iBrute

May well introduce two-step authentication

After perceived negative reaction to the news that celebrity photos were stolen from its iCloud online storage service, it appears that Apple is considering beefing up the security measures that it offers to its customers. Speaking to the Wall Street Journal it appears that Apple boss Tim cook is toying with the idea two-step authentication. His company also plans to aggressively encourage people to use the very latest version of its mobile OS – iOS, when ever possible. GoMo News thinks Cook might be over-reacting to a drop in share price after announcements from the likes of Samsung and Motorola on the wearables front. Continue reading

Galaxy-note-4 Samsung takes lead in phablets with Note 4

Industry reaction to new product launches at IFA Berlin

Samsung has just introduced a swathe of new products at the increasingly more popular IFA show in Berlin, Germany. It revealed the Galaxy Note Edge and Galaxy Note 4 (phablets) plus the Gear S smartwatch and Gear VR virtual reality headset. “You have to admire Samsung’s relentless stream of new products, be it smartphones and tablets at all price tiers or the volley of smartwatches that have been released over the last 12 months,” commented Ben Wood from CCS Insight. uSwitch.com’s Rob Kerr observed, “Samsung has owned the phablet space for a long time, knocking out more than any other mobile maker and proving there’s a super-sized market for supersize phones.” However, he warned that Samsung has still lots to fear from Apple. Continue reading

a tame 4chan upload Careless picking led to iCloud security breaches Apple says

All the more reason for single sign-on (SSO) access

Careless whispering usually leads to celebrity downfalls but in the recent case of hacked pics [photos] from Apple’s iCloud cloud storage system, it was careless picking. “None of the cases we have investigated has resulted from any breach in any of Apple’s systems including iCloud or Find my iPhone,” Apple said in a statement. Apple says it discovered that certain celebrity accounts were compromised by a very targeted attack on user names, passwords and security questions. Which is apparently a common practice on the internet. So celebs had been picking easy to guess passwords. All the more reason to go for counter-measures like single sign-on (SSO) access, GoMo News argues. Continue reading