Category Archives:
Apple

Apple Watch to cause havoc for traffic cops

The laws saying nothing about tapping your wrist

When the Apple Watch finally hits the streets, there’s a grave danger that it could cause havoc for traffic cops. Currently the situation is pretty straightforward. In countries where the use of mobile handsets (particularly holding it to your ear) is banned, the Watch might prove to be an excellent way of getting around the rules and regulations. As GoMo News’ own experimentations with smartwatches has proved, you can phone somebody really easy by pressing a button on a smartwatch and using a couple of taps. In some circumstances, we expect this kind of behaviour to be actually more distracting (and therefore potentially dangerous) than holding a phone to your ear. To see just how easy it would be to initiate a call using a Watch, you can view some of the four new Guided Tours Apple place on the Apple Watch dedicated web site. Continue reading

Apple needs to talk to Seiko over kinetic tech

Licensing the technology could cure Watch battery problems

Over recent weeks, it has become obvious to even the hardiest Apple fanbois that when it finally arrives, the Watch will almost certainly not last anything like the 18 hours the company claims its battery will last for for general usage. The figure of 18 hours is arrived at by Apple  from tests conducted back in March [2015], where an Apple Watch was paired with an iPhone. The variety of typical uses included: – 90 time checks;90 notifications; 45 minutes of app use; and a 30-minute workout with music playback from the Watch via Bluetooth. However, it turns out that audio playback and more worryingly, fitness workouts will prove a major drain on the device’s battery. Already, of course, there have been numerous suggestions on how to make Watch recharging easier. GoMo News, however, reckons that there are some obvious  technologies which could help reduce battery drain in the first place. The most obvious one is Seiko’s Kinetic energy tech. Continue reading

water_resist Water resistance key to wearables

Bathing with your smartwatch on essential

In advance of the impending commercial availability of both the Microsoft Band and the Apple Watch (in the UK), GoMo News has been looking at key differentiators in the fledgling wearables market. One ‘must-have’ we’ve identified is being able to wear your smartwatch in the bath or shower. Taking it off to bathe is a unwanted chore. Looking at the key players, we’ve noticed that Motorola with its Moto 360 may have a definite advantage given that the 360 has a ruggedised rating of IP67. In other words it’s as near as damn it waterproof. Seeing as Motorola is the company which gave us the Defy ‘partyproof’ handset this comes as no surprise (see here). Continue reading

talk to your smartwatch Apple Watch could face competition from Band

Will Cupertino really shift 21 million Watches in 12 months?

Recently, Brian White of Cantor Fitzgerald in the USA predicted that Apple would sell some 21 million Watches in 12 months. Which seems a rather optimistic prediction given that the iWatch only works with specific Apple iPhones.  Whereas the opposition is promoting fairly hardware agnostic wearable technology. Earlier in March [2015], Microsoft announced that the Microsoft Band had been available in the UK for pre-order for £169.99 (circa $250). That figure is an guide rather than a guarantee. However, it compares to £299 ($445) for an entry level Apple Watch. Here at GoMo Towers we don’t think it is battery life that will be the Watch’s Achilles heel, we think that it will be vulnerability to water damege. Just like previous Apple offerings. Continue reading

microsoft band Microsoft could have advantage in wearables

Its smartwatch works with 3 mobile OS

How the world has changed. One time developers could produce their software for just one OS – Microsoft’s Windows. And happily ignore Apple. Now the tables have turned. Everyone’s talking about the Watch – which only works with one OS – Apple’s iOS. So app developers could logically tailor their wares to just the one mobile OS. However, here at GoMo Towers, we think we’ve spotted that Microsoft has some advantages which most observers seem to have overlooked. Its  wearable offering – the Band, works not only with Windows Phone but also with iOS and Android. Plus whilst the Band is geared heavily at fitness – it is still usable as a smartphone. Check out the Band specs here. Continue reading

apple will have its work cut out - zoller Watch to increase Apple Pay’s popularity

Industry reaction to Apple’s wearable technology release

Much as GoMo News had anticipated, Apple’s announcement of its Watch range of wearable devices has focused on how it should help increase the popularity of its Apple Pay mobile payment service – even though at presence the system is currently restricted to the USA only. As Apple itself said – the Apple Watch can be used to pay for coffee via Apple Pay. Jon Worley, CEO for marketing with Proxama urges that retailers and brands should take note of the opportunities that Apple Watch will offer them.” If anyone can create a buzz around a new product then it is Apple but when it comes to smart watches it will have its work cut out,” Eden Zoller, principal analyst for consumer services and payments at Ovum, warns. Continue reading

merges hardware & software like never before - ive Apple Watch available in nine countries on April 24th

Press release

March 9th 2015. Apple has announced that Apple Watch, its most personal device yet and the newest innovative addition to Apple’s ecosystem, will be available on Friday April 24th [2015] to customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the USA. Apple Watch is an incredibly accurate timepiece, an intimate and immediate communication device and a groundbreaking health and fitness companion. Highly customisable for personal expression, Apple Watch also brings an entirely new way to receive information at a glance and interact with the world through third-party app experiences designed specifically for the wrist. Continue reading

UK banks set for NFC cave-in thanks to Apple

Talking big bucks puts NFC on map

How ironic that a company which held out against the industry-wide enthusiasm for NFC – Apple, has now sown the seeds for British banks to finally cave in. These are the same banks which refused GoMo News a contactless card because of insufficient funds going through the account. But if you own an iPhone 6, apparently, the banks are now going to be fighting for your custom. Apple’s influence can be seen from the terminology now being used. Today it is ‘wave and pay’ whereas for years, the correct expression was contactless payments. Continue reading

2015 will finally be year of nfc 1st Top Ten Techie predictions for 2015

Juniper Research glazes into its crystal ball

As the end of 2014 draws nearer, the temptation to produce a Top Ten list of predictions becomes overwhelming and the first to cave in is UK based analyst firm, Juniper Research. Our favourite is the prediction that 2015 will be ‘The Year of NFC [Near Field Communication]‘- at last! More intriguing is the suggestion that 2015 will be the year in which budget phablets and smartphones go global. Another trend that Juniper has spotted is that Juniper anticipates that 2015 will be the year that location based services move indoors. Deep linking inside apps is destined to become mega, too. Continue reading

all these  technologies are available right now - balcombe Wearable fitness gadgets under Xmas tree in ’14

Not all will be smartphone compatible, though

It appears to be a safe bet that wearable fitness gadgets will prove a popular choice amongst Brits as presents for loved ones this Xmas [Holidays] season. According to research from Kantar a total of 6.7 million adults in the UK are using gadgets or smartphone apps currently being used to monitor health – such as checking heart rate, food intake and activity levels. Juniper Research, of course, predicts that fitness devices will remain the dominant wearables segment until 2018 when smartwatches should take over. A Sunday Telegraph article by Marion Dakers here, speculates that insurance companies might tap into data gathered by such health monitors to fine tune their premiums. Continue reading

fiksu_index_914 New mobile devices and app enthusiasm drive marketing rates up in September, Fiksu indexes find

Cost to acquire loyal app users hits all-time high, growing 34% year-over-year

Press release

October 27th 2014. Fiksu, developer of award-winning app marketing technologies, has published its latest Fiksu Indexes which reflect the impact of iOS 8 and new iPhone 6/6 Plus launches on app marketing. The September Indexes show ongoing increases in app marketing costs and app downloads, with the benchmark Cost Per Loyal User (CPLU) Index reaching an all time high. These increases were largely spurred by the unprecedented adoption of new Apple devices along with growing demand for mobile media across the board, causing the rising tide in mobile marketing competition, app downloads, and media costs. Continue reading

put through the legal grinder - rust Brit rails against Apple’s baseless trademark dispute

Given up trying to sue Amazon so why us says Rust?

A tiny Brit company is complaining bitterly at the tactics of California’s finest – Apple, which appears determined to secure the English word ‘app’ as its own trademark. Tony Rust, md with Apt Projects which owns the TCM Big App Store has told GoMo News that Apple’s attempt to prevent it using the trademark ‘TCM Big App Store’ is totally baseless; an absolute farce; and misuse of process. “After receiving Apple’s 77 page detailed document of opposition to our TCM Big App Store trade mark application,” Rust revealed, “Our researchers turned up a mass of references which clearly show that in July 2013 Reuters reported that, “The long dispute between Apple and Amazon over the term ‘App Store’” had come to an end. The upshot was that Apple agreed to end the lawsuit with promises from Amazon not to countersue.” The joke is that the ‘apps’ which TCM sells don’t even run on an iPhone or a Macintosh – they are meant forPCs and/or servers. Continue reading

seth's photo is in the post Guest Post: The iPhone 6 is not such a babe when it comes to innovation

by Miruna Gheorgita, a writer with Cellz

The iPhone 6 frenzy took over the internet mainly with high praise. Much of it detailed the evolutionary approach that Apple blew people away with. But seriously now, let’s focus some objectivism over the facts and draw a realistic conclusion on where Apple stands with its newly announced iPhone 6. Apple products have always combated criticism by being great looking above all and for representing what once was a real definition on what novelty is. Today, we have the iPhone 6 which brings novelty only for being the most debated subject amongst technology geeks, for the last months. As a quick overview, all features this cutie brings have nothing to do with out of the box design, attributes and technology. Continue reading

gauging consumer perceptions - pirc Lab42 Survey reveals perceptions of Apple Pay & mobile payments

45% of non-iPhone owners would switch to an Apple iPhone for access to Apple Pay

Press release

October 20th 2014. According to a study of 500 smartphone owners released today by market research firm Lab42, 45 per cent of consumers with non-iOS devices (Android, Blackberry or Windows smartphones) would be willing to switch to an iOS device in order to have access to Apple Pay. Respondents cited the top four benefits of Apple Pay as: – 1) security, 2) not worrying about losing credit or debit cards, 3) not having to carry physical cards in wallet, and 4) simple setup. Fifty-four per cent of all respondents would consider using Apple Pay, while the remaining 46 per cent were split evenly between those who would not consider using it (23 per cent) and those who are still unsure (23 per cent). Continue reading

schiller -showcased Brit app for Air 2 Caribu follows Citymapper in bit Apple thumbs up

Brit apps prove popular with Californian tech giant

A second British app has just received the seal of approval from Cupertino-based Apple within just a few weeks. This time it was the turn of Caribu, which is designed to help absent parents read to their children. At the launch of the new iPad Air 2 by Apple’s marketing guru, Phil Schiller, Caribu was on the receiving end of a coveted endorsement from Apple. Back in September [2014], of course, when Apple unveiled its Apple Watch smartwatch (aka the iWatch) the tech giant chose Citymapper, a London-based transport app, to help showcase the wearable device. Continue reading