MWC in Soft Focus: are mobile phones going biodegradable? Not really…
Two companies I’ve met so far at Mobile World Congress have been touting eco-friendly, biodegradable products for mobile phones. The first is an Irish iPhone-accessory company called Jivo Technology, and the second was UK-based Santok.
@MWC Augmented Reality from metaio
metaio launches its Unifeye Mobile SDK at Mobile World Congress.
MWC: OneAPI initiative kicks off in Canada
Rating: GSMA backs single API to mobile network resources
Most developer initiatives are web-centric but OneAPI aims to get around this by providing a single set of APIs which will work across multiple operators’ networks. The APIs will expose mobile-centric facilities such as payment, messaging (text/MMS) and location.
MWC: mobile media, voice and operators at Showstoppers

It’s the Sunday night before Mobile World Congress… which means I got to head to Showstoppers and meet some cool people. Showstoppers is a pre-MWC event where bloggers and journalists get to meet with some of the companies who will be exhibiting over the week to come.
Mobile World Congress in Soft Focus
Welcome to the first in our “Soft Focus @MWC” series. This is a series of short insights into life at MWC - the ups, downs and intricacies of attending the biggest mobile event in the world.
@MWC: Wholesale Applications Community to push apps to customers launched by mobile operators
Twenty-four leading telecommunications operators have formed the Wholesale Applications Community, an alliance to build an open platform that delivers applications to all mobile phone users.
Strong sponsorship means strong GoMo for MWC!
GoMo News is expanding and growing, and this year we have an unprecendented four reporters and one networker covering MWC! Unfortunately, this doesn’t come for free. It all costs money, and we are hugely grateful to all of our sponsors over the last few years. This year is no different - our sponsors have been wonderful supporters, and their constant efforts help to bring you the news from the mobile industry, together with our comment and opinions.
Information and communication at CeBIT Hannover
I am going to attend this year’s CeBIT in Hannover. If you want to share an interesting story or ground-breaking news about your Venture with me please contact me at stephanie@gomonews.net
One week until MWC - come to the best Blender there is!
There’s only one cure for the massive stress caused by attending Mobile World Congress - and that’s to come to the GoMo News Blender. Come meet us and our beautiful sponsors, Smaato and Diffusion PR, at the most casual, relaxed networking drinks you’ll see all week long. Over 400 industry figures are already signed up!
Materna at MWC - the emphasis is on innovation
MATERNA Communications is to present itself at the Mobile World Congress 2010 under the slogan – “Your world. Your playground.” in Hall 1 Stand G05, the telecommunications specialist will show its new products and solutions which are designed to make life on the mobile phone and the web even more colourful and convenient – and with the mobile joystick, voice-operated web pages, innovative e-/m- commerce services and a thermometer which twitters.
M-Days provides a platform for mobile start-ups and applications
The MobileMonday “DemoNight@M-days” event was hosted by M-Days and MobileMonday Munich on last week, on Thursday, January 28th. It provided a platform for 7 (out of 23) selected companies to present their apps and/or business models in a 5 minute “elevator pitch” presentation. The winner was determined by applause!
M-Days bieten Bühne für Start-Ups und Applikationen
Bei der MobileMonday DemoNight@M-days, einer gemeinsamen Veranstaltung der M-Days und von MobileMonday München am Donnerstag, den 28.1., hatten die Vertreter von 7 vom Veranstalter (aus 23 eingereichten Bewerbungen) vorausgewählten Unternehmen Gelegenheit, ihre Applikationen bzw. Geschäftsmodelle in 6-Minuten Live-Präsentationen auf der Messe-Bühne vorzustellen. Der Sieger wurde dabei vom Publikum durch die Intensität des Applaus gekürt.
Conference aims at monetising mobile
Rating: Struggling against free apps and a nascent advertising ecosystem?
The title is enticing - Monetising Mobile: How To Make Apps Pay Their Way. It’s a subject close to all our hearts and it’s a new conference being put together as we speak by the publication, Mobile Entertainment (ME) for May 2010.
The folks at ME [...]
Come meet Smaato at Mobile World Congress
Smaato is one of the bigger players in mobile advertising. It’s SOMA ad optimisation platform places mobile ads in partnership with mobile publishers, developers, ad networks and operators. If you want to network with the, you can meet and more players as one of the sponsors of the GoMo News Blender at Mobile World Congress!
A fixture of the Mobile World Congress night-life, the GoMo News Blender has grown every single year as word spreads that it’s a great, relaxed place to mingle with other mobile heads. Diffusion PR has posted about it on its blog - you can RSVP to them (details at the Diffusion site) or to GoMo News at cian@gomonews.net - or at our Facebook page!
madvertise the German AdMob
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In the run-up to the M-Days GoMoNews had the pleasure to speak with „Madvertise Mobile Advertising GmbH“ from Berlin which was the first self-service market place for mobile banner advertisement in the German speaking countries. Madvertise has surpassed 60 million page impressions per month in recent months. Carsten Frien, Co-Founder and CEO of Madvertise, speaks on the 28th of January 2010 at the M-Days about „Mobile Performance Management“.
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