GoMo 1-to-1: Phonesheet mobile app for the extremely busy

This is a great example of an application that is interfacing with the real world in an original way. Phonesheet is a niche service that has been finding a lot of customers - the basic idea of the service is to become a replacement in those places that still use pen and paper to keep track of phone messages. CEO and Founder Jan Zandz gave a demonstration of the service.

GoMo 1-to-1: mobile social media hub Shozu looks at m-commerce

I had a great interview with Chris Wade, CEO of Shozu, at the Under The Radar conference last week. So far in its life, Shozu has focused on being a hub for mobile photo sharing that connects outwards to the most popular social networks. Now Shozu is looking at expanding this platform into financial transactions

Mobile payments start-up Bling Nation looking for nice operator

GoMo News had a 1-to-1 with Wences Casares, Founder, Director and Co-CEO of Bling Nation. One of the more promising payment start-ups at the Under The Radar conference, the mobile payments company uses NFC stickers to replace credits cards at point-of-sale transactions. Wences gaves me a live demo of the service. We spoke about how Bling only works with banks at the moment, and what Bling might achieve with operators.

GoMo 1-to-1: Boku talks mobile payments and the future of operators

I spoke to one of the founders of mobile payment company Boku at the Under The Radar event this week. Boku caused a stir when it decloaked earlier this year, and has carved a big space for itself in mobile billing. Ron Hirson, Co-founder and SVP Product and Marketing, explained what Boku does, how it found success - and we talked about the future of mobile operators in the payments space.

GoMo 1-to-1: big brands are the future for mobile marketer Ringleader

The last person I interviewed at the Mobile Marketing Forum in LA this week, Bob Walczak of Ringleader Digital, was a very patient man. Thanks to those unavoidable delays that happen at conferences, I ended up being almost 20 mins late for our meeting. Thanks for waiting Bob! Ringleader Digital is very focused on something that is extremely important for the growth of mobile marketing: getting better metrics.

Smaato Headline Sponsor of GoMo News Blender at Mobile World Congress 2010

The GoMo News Blender is back…. at Mobile World Congress in Barcelona next year… in a bigger venue!

Huge thanks to the wonderful Smaato for being the main headline sponsor and captain of the bar. This is the sixth time that Smaatohas sponsored GoMo News and our joint events are always extremely successful as we know the vendors and publishers that rock!

Everyone in the mobile marketing, mobile advertising, mobile search, mobile barcode and mobile application or web space is invited.

Our blenders are networking events. We want you to meet, chat do business and connect. Drinks are free, food is free and we don’t care if you leave your tie on or off -but have your business cards ready. In the past two years we know of several big sales being concluded at our blender!

Thanks to Diffusion Pr for sponsoring pizza and Tapas.

When? February 16th at Incognito Bar Barcelona.
Calle Fusina 6, 08003 Barcelona, Spain

Please sign up below

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Using mobile roaming to power mobile money transactions

There was a cluster of really interesting mobile payment companies at the Under The Radar conference near San Francisco today. One of the ones that intrigued me most was Payfone. CEO Roger Desai talked us through the offering from the company - which aims to use mobile roaming technology to power worldwide mobile transactions.

Mobile money goes international, cheap and quick with m-Via

At the the Under The Radar conference near San Francisco today, there have been some really great mobile finance start-ups pitching to the crowd. For those who love mobile payments and m-commerce as much as I do, you’ll be interested in hearing the cheap, international money transfer service being launched by m-Via. There was a panel of expert judges on hand to grill m-Via CEO Bill Baryhar as he pitched the service, and I’ve included some of their pertinent questions here.

Mobile start-ups galore at Under The Radar

Good morning and greetings from Mountain View, California! I’m here at the Under The Radar event being hosted in one of the many Microsoft buildings down here. Under The Radar is an event dedicated to showcasing what it calls “disruptive” companies in the sector.

GoMo 1-to-1: talking news with the Mobile Marketing Association

At the Mobile Marketing Forum in Los Angeles I got a chance to sit down with the man in charge. Mike Wehrs, President and CEO of the Mobile Marketing Association talked to GoMo News about the latest developments for the association - including new membership and training options, as well as the new definition of mobile marketing. We also talked about how Wehrs sees the next year unfolding for mobile marketing.

Convergence is a major part of the Microsoft mobile marketing strategy

At the Mobile Marketing Forum in Los Angeles, Jeff Plaisted from Microsoft Mobile Advertising took us through its mobile advertising strategy. Using its cross-platform launch of the TV show “Flashforward” as a starting point, Jeff explains how Microsoft views and uses mobile as a part of greater marketing campaigns. In particular, Microsoft is paying attention to the convergence of mobile, internet and digital TV. It’s a pretty nifty visual presentation as well!

GoMo 1-to-1 at MMF: mobile marketing, money and more from Mobile Giving

I spoke to mobile veteran Jim Manis, CEO of Mobile Giving at the Mobile Marketing Forum. He’s a long time supporter of the MMA, and an influential figure in its past. But today we talked about his current pet institution: Mobile Giving. This is a non-profit charity organisation that currently helps over 350 charities collect donations via mobile. We also spoke about how the mobile channel can be used for marketing and educating of donors, and the possible commercial applications of the service

The present and future of mobile advertising - according to the carriers

The panel I was most interested in attending at MMF was the carrier panel. At conferences you usually get a few network representatives attending, but rarely more than one or two on stage at any one time. But this was a panel entirely constructed from networks! Verizon, Cricket, Sprint and AT&T took the stage and told us what they think about the current play of mobile advertising, and what they’re planning for the future.

Can mobile marketing can harness the emotional power of “little things”?

At the Mobile Marketing Forum in Los Angeles today, the days event were wrapped up by Bryon Morrisson, President of Ipsh. His keynote address was called The Power of Little Things - and not even the MC knew what it was about before it started. It turned out to be about the potential power of little, human gestures when applied to mobile marketing.

AT&T believes mobile local search is the future of advertising

At the Mobile Marketing Forum in Los Angeles today, AT&T Interactive CMO Matt Crowley spoke about mobile local search advertising. As AT&T pushes further into mobile services and advertising, it has come to believe that the major source of revenue for mobile advertising in the years to come will be from local search. Not only this, but Crowley impressed the powerful role that operators can play in delivering targeted advertising to huge numbers of people.

Mobile News for Leaders