Category Archives:
Facebook

- trapp Mobile operators seek partnerships with Facebook & WhatsApp

Four in five MNOs now open to OTT partnerships in bid to replace revenue
39% of operators have partnered or want to partner with Facebook and WhatsApp
96% of MNOs see the benefits in OTT partnership

Press release

November 18th 2014. New global survey results show mobile network operators (MNOs) are dramatically changing their strategy and plans to partner with Over-the-Top (OTT) players. The annual survey from mobilesquared, sponsored by mobile interaction specialist tyntec, revealed that by the end of 2014, over half (55 per cent) of MNOs have already formed or expect to form a relationship with an OTT partner compared to only 36 per cent in 2013. Notably, the number of operators yet to identify any benefits from OTT partnerships plummeted from 36 to four per cent in the last twelve months. Continue reading

Anything goes social network could displace Facebook

Ello, ello, ello – what do we have here?

Here at GoMo Towers, we thought that the most famous thing to come out of Burlington, Vermont [USA] was Ben & Jerry’s ice cream. Now it seems that the Green Mountain State could have given birth to a Facebook-killer in the shape of the Ello social network. The social network’s motto is “Simple, beautiful and ad-free”. And it could pose a big threat to the likes of Facebook if Net surfers genuinely get fed up with feeding their personal data to the likes of Google and Facebook so that advertisers can target them more effectively. The only snag is that to get onto Ello currently is best achieved by being recommended by a friend. Bizarrely that a model which Gmail originally adopted. Continue reading

snapchat_ads Snapchat takes advertising for US based users

Warns it’s going to feel a little weird at first

Over the weekend of the 18th-19th October [2014], Snapchat decided to test the waters by accepting advertising for its users in the USA. This is what the firm said in its official blog …. “This weekend we’re placing an advertisement in ‘Recent Updates’ for Snapchatters in the USA. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space.” The move didn’t surprise some observers. according to eMarketer, mobile advertising will total $18.99 billion in the USA this year [2014], up 78 per cent from $10.67 billion in 2013. Continue reading

hi - dharia Ovum expects little EC opposition to Facebook/WhatsApp tie up

SMS cannibalisation and pending WhatsApp VoIP are the issues

At the request of Facebook itself, The European Commission (EC) has begun its investigation into Facebook’s acquisition of WhatsApp. Facebook itself wants to ensure an uninterrupted functioning of the service post the acquisition throughout Europe. The EC has requested feedback on the deal from key regulators, mobile operators and OTT players. By approaching the EC directly, Facebook hopes to address any concerns at a macro level rather across multiple markets within Europe. “Ovum does not expect the deal to face much trouble due to this investigation but expects further guidelines around personal data protection for WhatsApp users,” observed Neha Dharia, a senior analyst for consumer services with telecoms specialist analyst, Ovum. Instead, SMS cannibalisation and the pending WhatsApp VoIP offering are the main issues. Continue reading

Brits update world leading fantasy footie app

GoMo meets team in London’s high tech Thirsty Bear pub

One of the main reasons why GoMo News trekked up to London’s Waterloo area was the fact that we were meeting in London’s high tech Thirsty Bear pub. Where you can order your drinks on an iPad. But we also wanted an insight into the thinking of a currently successful mobile game developer. And as such managed a cozy chat with Des O’Connor, a producer with Square Enix which has just released Champ Man 15. This is a world leading fantasy footie app and apparently ’15′ will appear first in the Apple iTunes App Store. Why this developer is releasing the iOS version first (rather than the Android version) totally eluded us. Continue reading

underlying appcosts still rising - alder Fiksu study finds Facebook’s mobile app ads deliver higher ROI vs banner & video

Facebook proves app monetization winner -delivers 50 per cent more purchasing users than other sources

Press release

May 28th 2014. Fiksu, developer of award-winning app marketing technologies, has announced the availability of a new Fiksu Labs Report comparing the performance of media sources for mobile app user acquisition. The report focuses on the ROI of Facebook’s mobile app ads, traditional banner ads, and video ads, and their effectiveness in delivering long term value for app publishers. Continue reading

nike fuelband leak revealed 1st on secret Secret social app comes out for Android

Not sure when the original Apple iOS app went global, tho

Good news for social media fans is that the Android app for the trendy Secret network has just become available. Secret’s USP [Unique Selling Point] really does keep your identity secret. Which is great because people can use it to publish stuff which normally they daren’t put on Facebook, Twitter or even WhatsApp. GoMo News has actually installed this app and discovered a really neat rumour about Nike’s wearables division firing staff which had been first leaked via Secret. Continue reading

janrain_social Google’s single logon pays off in social logins share

Google continues to steal market share from Facebook

Google has increased its share of social logins according to a new report from Janrain. The company says this is likely the result of unifying all of services under a single Google login identity. Now that there’s a a single login for Gmail, Android, and the Play Store, this is helping Google+, YouTube and Drive. Curiously, Yahoo! has moved to stop consumers logging into its services using a Google (or Facebook) identity. Continue reading

Pieter_Streicher Guest Post: Text messaging – it’s so last century

by Pieter Streicher, md with BulkSMS.com

What’s the hot new messaging app that all the kids are using? Can WhatsApp keep its credibility after its multi-billion dollar acquisition by Facebook? Has Snapchat reached its popularity peak? What’s the buzz on Telegram? If you’re over the age of twenty-five, you can be forgiven for feeling lost and adrift on a sea of instant messaging platforms. With so many competing services to choose from – each with their own functionalities, communities, etiquettes and more – how can businesses choose the right messaging platform for their needs? Continue reading

made sense for us to bring the app to iOS - harter New computer screen sharing app is now available for iOS

PC screen sharing app for Facebook friends

deskhop, the recently released computer screen sharing Facebook application from RealVNC, is now available as a free app for iPhone and iPad. originally aunched back in September [2013], deskhop has already picked up tens of thousands of users worldwide. It is designed to be used by anyone with a Facebook account (of which there are about a billion people). The app is an effective tool for any technical guru [geek] who supports his or her friends and family with IT issues. deskhop fans are finding more uses every day, including collaboration, training, gaming and sharing information. Continue reading

optimising facebook proves most lucrative - palli Fiksu boosts success for SimplePrints app via/on Facebook

SimplePrints experiences 70% growth in first five months

Press release

April 3, 2014 – Fiksu, developer of award-winning app marketing technologies, has shared its success with SimplePrints, an app that provides a fast and easy way to turn your photos into a printed photo book. By using Fiksu’s programmatic technology and Facebook’s mobile app install ads, SimplePrints saw significant growth, acquiring large volumes of high quality users during the busy holiday periods. Continue reading

bbm on an android phone BlackBerry updates BBM for Android

Positioning BBM to rival Line, Facebook & even Snapchat

Another sign that BlackBerry really is learning how to monetise its software assets – not just its smartphones, is provided by the latest update to BBM for Android. A key feature is the addition of ‘stickers’ and the fact that there is now a BBM shop where you can actually purchase stickers to send to other BBM users. That’s taking rival social media sites such as Facebook and Line head on. Plus there’s now an improved picture (photo) sharing facility. GoMo reckons this is a reaction to analysts who claim Facebook is losing traffic to photo sharing apps such as Snapchat. Continue reading

mikel_steadman Guest Post: Customer support & the speed of now

by Mikel Steadman, manager of sales engineering & implementation services with Dyn

Currently, we are in the era of user experience and it is imperative that businesses understand that the experience does not end with their products or services. It also includes the post-sale support they provide. The way in which companies are providing that support is changing rapidly and should they fail to keep up, their business could be left behind, too. Of course, throughout history customers have received those experiences differently. Before the advent of telephone support (1890-1960), consumers would purchase from their local supplier/vendor/shop in a face-to-face engagement. Why? Because that was the best way to assure to know your supplier, product, and support team. People walked away with an expectation that they knew their path of support and new purchasing opportunities. Continue reading

Facebook-Skype Facebook could earn $800m from a Skype copy says Strand

If Facebook/WhatsApp get into VoIP it’s bad news for MNOs

Without even mentioning the recent WhatsApp announcement, John Strand of Denmark’s Strand Consult argues that if it should decide to introduce cheap voice calls (via VoIP), Facebook could potentially blow Microsoft’s Skype right out of the water. As he says, “f you can talk to friends in Facebook, why would you need to use Skype?” Look at the facts. Facebook is already the world’s largest communications provider with over 1 billion users. It’s a platform where people communicate by voice, text and data. At $175 billion it has a larger market cap that any mobile network operator [MNO], save for China Mobile or Vodafone. And logically, Skype could be one of the first victims of Facebook’s entry to the VoIP market. Continue reading

LINE_mark WhatApp’s rival claims benefits from Facebook linkup

LINE added 2m extra users last weekend

Two events appear to have conspired together to boost interest in the LINE IM [Instant Messaging] system which originally sprung up in Japan. The LINE service added two million extra users during the weekend [February 21-22 2014] during WhatApp’s outage. With Facebook very definitely losing its popularity – especially amongst younger users, WhatsApp might definitely feel the fallout from its linkup with the social networking giant. Continue reading