Category Archives: Facebook
Guest Post: How start-ups can benefit from content marketing
by Brian Lakeman an author with Activ8me, Australia
Over the last few years ‘permission marketing’ – more specifically content marketing, has swept through marketing offices. The days of interruption marketing; overt sales tactics; and advertising sales and special offers are going the way of landlines. The nature of the digital domain is altering the dynamic between companies and their customers and clientele. People are now demanding collateral product value from their favoured brands. For the moment, marketers are feverishly adopting content marketing as the most widely accepted and successful permission marketing tactic. Continue reading
Bill & Steve could star in the same Apple movie
Rating: Microsoft did help to bail Jobs out back in 1997
GoMobile News normally steers well clear of Showbiz gossip but couldn’t help but notice a stry on BBC News entitled ‘Aaron Sorkin reveals Steve Jobs film plot‘. Apple fanboys will be overjoyed to hear that according to the Beeb, there could be at least two films made about Steve Job’s life with Apple. Naturally, the Beeb is tipping the Sorkin version as the top runner given that as a script writer Sorkin has done so well with The Social Network which was all about Facebook and Mark Zuckerberg. What fascinates us here at GoMobile Towers is that fact that Microsoft’s Bill Gates could easily be included in a film about Jobs. Continue reading
Guest Post: Facebook Ads vs Google PPC for B2B Internet marketing
by Tony Evans – a freelance web designer
The ever-growing business of Internet advertising has been the craze for most business nowadays. Almost all businesses today have their own websites and blogs to market their services or products to their customers. In this article, I will compare Facebook’s way of advertising against the traditional PPC of Google in a B2B context. Continue reading
Guest Post: Top 5 useful mobile apps for your marketing business
by Emily Roberts, a specialist financial blogger
Now-a-days smartphones offer amazing applications which are used in daily life and can make work effortless. The dominant brands in the market are Apple and Android. These two brands can offer numerous apps per day to help people avoid stress. Apps cover business, gaming, entertainment, news, weather and much more, these apps are useful in everyday life of every individual. There are thousands of apps so it’s hard to say which app is good and efficient. Continue reading
Guest Post: RIM BlackBerry 10 – Success or sudden death
by James Clark, whose most recent stint has been with CellSPYExpert
The recent BlackBerry Jam in San Jose, California by parent company Research in Motion (RIM), could be attributed either to the company’s dying wish to see and stir up developers’ interest in the platform or to the reincarnation of the slumbering giant. The stakes seems pretty clear at this point for RIM. Either the new BlackBerry 10 does really well or it just dies a natural and unnoticed death. It is interesting looking at the both sides of the picture as there is weighting to both. Continue reading
BlackBerry tumbles out of UK’s Coolest Brand list
Rating: No surprises as Apple claims Top Slot
RIM’s woes continue as its BlackBerry brand tumbled out of the CoolBrands survey this year [2012]. Adding insult to injury, Apple has knocked Aston Martin from its spot at the top to claim the title of UK’s coolest brand for 2012/13. Almost half the list is made up of technology and media brands (45 per cent), compared with just one quarter (25 per cent) last year [2011]. A record amount of online brands made the Top 20 – highlighting how important connecting and communicating online has become. Significantly, Facebook did not feature in this year’s top 20, either. Even Harley-Davidson and Ferrari didn’t make the list. Neither did Nintendo or PlayStation. Continue reading
HUNT to push Facebook Mobile Sponsored Stories
Rating: New opportunity for advertisers to engage with mobile users
HUNT Mobile Ads – which bills itself as the leading mobile advertising company for the Spanish and Portuguese speaking markets, has announced a new facility. This will allow advertisers to place sponsored stories in Facebook Mobile. The offering will enable advertisers and agencies to take advantage of new mobile ads products from Facebook – Mobile Sponsored Stories. This provides advertsiers with the opportunity to reach the majority of Facebook users (now more than 55 per cent of users use Facebook over their mobile phones). Continue reading
GoMo has been hit with a bizarre SEO request
Rating: Does iProspect’s client, CSL Sofas, know about this?
GoMobile News has been hit with a bizarre SEO request from a London based ‘digital performance marketing specialist’ – iPospect. One of their specialists, Sam Barker, has emailed us to request the removal of eleven URLs. What is worrying is that iProspect claims to be a specialist in the mobile marketing sector, too. The reason for the request is that the software which GoMobile News utilises to publish our site – WordPress, generates additional URLs autotmatically. It’s not like were deliberately creating multiple URls. The story which iProspect is complaining about here is one concerning the use of AR within an iPhone app by a company called CSL Sofas. Oh dear, we’ve probably done it again and created multiple links to iProspects’ client. One thing is certain. We’re never, ever going to buy a sofa from CSL Sofas. Continue reading
Guest Post: How did Instagram affect Photography in General?
by Celina Conner, freelance writer & photography fan
Instagram has been the craze on Facebook for months now because it gives awesome effects to photos taken through a cameraphone. In this article, I’ll tackle the effect of Instagram on photography in general. Is it a threat to the photography society? Before going further we need to know what Instagram is. ‘Instagram’ is a free application for your smartphones. It allows you to apply a digital filter to your photos before uploading it straight to your social network accounts. Continue reading
Half of all young Brit men shop for fashion via mobile
Rating: Young smartphone-toting males fuel fashion sales growth
A significant new survey into the fashion buying habits of British males carried out for Rakuten LinkShare by Redshift Research [in June 2012], found that half (49 per cent) of young men between 18-24 shop for fashion on their mobile phones. This fashion-conscious, young, male audience is leading mobile commerce for the fashion industry. Over a quarter of 25-34 year olds are making fashion purchases on their tablets. It also found that over a third of men (39 per cent) under 34 buy more clothes online than offline with 25 per cent sourcing purchase inspiration from fashion blogs. The research indicates that men’s fashion is now big business, despite the squeeze on UK household incomes. Continue reading
Expect a flurry of M& A activity
Rating: Blog draws heavily on Opera & InnerActive research
A very interesting piece from Levi Shapiro, who is a Professor in the Media Innovation Lab at IDC, which appeared on the Jerusalem Post’s blog here. In it Shapiro speculates that 2013 will become a year of consolidation in the mobile advertising world. “Expect to see extensive M&A activity in the next few quarters,” Shapiro predicts. The guy backs his opinions with a whole range of third party research but his chief sources are mobile browser specialist, Opera and ad exchange InnerActive. GoMobile News believes that Shapiro could well be right. look at the recent announcement from inMobi here, for example. Continue reading
Bitdefender discovers that most iOS users are at risk from data leaks
Rating: Roughly 30 per cent of apps display ads, too
Ever wondered how many apps are downloading your private information without informing you? Pondered how great a risk there is of personal data leaks via apps? These questions have obviously bothered Bitdefender, the security specialist. For some reason, the company decided to look at the risk posed by iOS apps only. Which is curious because Bitdefender has an offering for Android but not for iOS at present. Anyway the company conducted a month-long study of more than 65,000 iPhone apps. Guess what? It found that most Apple iOS users are probably at risk from data leaks. Continue reading
Telefonica’s Direct to bill opens up access to its 300 million customers
Rating: Strikes deal with Facebook, RIM, Microsoft and Google
Many have talked about helping to monetise mobile content but Telefónica Digital has made serious strides ahead with the partnerships it has announced for its ‘Direct to bill’ payments platform. Its partnerships read like a Who’s Who of the mobile industry and includes: -RIM (BlackBerry App World); Microsoft (Windows Phone Marketplace); Google (Play); and Facebook. In developed markets the platform offers Telefónica/O2/Movistar customers a convenient form of payment. In emerging markets Direct to bill is a means of targeting the unbanked. Continue reading
T-Mobile says British holiday-makers are a nation of ‘Smoasters’
Rating: That’s Social Media Boasters
Six out of ten Brits can’t live without ‘Smoasting’ (Social Media Boasting) whilst on holiday, according to research from T-Mobile UK. It also found that:- four in ten Brits log-on to Facebook and Twitter at least once a day whilst abroad; and almost half of Brits (45 per cent) will only tag themselves on a holiday photo if the location is glamorous and it will make them look good. Naturally this research has been timed to neatly coincide with T-Mobile’s Internet and Broadband Travel Boosters launch. When a traveller wants to ‘Smoast’, the network will automatically re-direct them to a page where they will be prompted to buy a booster. Wonder whose software’s behind this, then? Continue reading
Rumours surface that RIM may split itself in two
Rating: Google, Facebook, Microsoft all potential buyers
The British Sunday Times newspaper has published rumours that Research in Motion (RIM) may well be considering splitting itself into two separate parts. It’s a highly believable plan considering another former leading handset vendor, Motorola, did actually divide itself into two divisions. In this case, according to the newspaper, RIM would hive of the handset manufacturing part from its secure network operations service. The Sunday Times didn’t name its sources but there’s a very strong hint that such a plan could have been dreamed up by JP Morgan and Capital Markets, the two investment banks called in by new RIM CEO, Thorsten Heins. Possible buyers mentioned include Facebook, Google and even Microsoft. Continue reading
