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blippar ad in the daily mirror Kellogg’s harnesses AR for ad campaign thanks to Blippar

blipp printed in Daily Mirror helps ad go viral

Here’s a nice example of how augmented reality can be leveraged by a brand for its advertising and marketing. And get a charity involved in the whole package. The brand in question isbreakfast cereal maker, Kellogg’s,  and its campaign is the Give a Child a Breakfast which aims to donate 2 million breakfasts to UK children. It has actually been set up in association with The Daily Mirror newspaper and the AR (augmented reality) company in question is Blippar. The company’s app runs on iOS, Android, BlackBerry BB10 devices. We tried it an managed to share the video on our GoMo Newsfeed Facebook page here Continue reading

twitter might go big on mobile ads Twitter ignites Twittersphere with proposed IPO

OTT giant could become big in mobile advertising sector

Eating its own cooking, OTT messaging service, Twitter, has set the Twittersphere alight by tweeting that it intends to list in the USA. Twitter tweeted yesterday [September 12th 2013] that it had applied to the US Securities and Exchange Commission for the go-ahead to sell shares. The move follows Facebook’s $104 billion (£66 billion) stock market launch in May 2013. Facebook has been able to restore faith in its shares by proving that it could make money out of mobile advertising. Hence, observers predict that Twitter will go heavily into mobile ads. After all, earlier in 2013, the company announced that it had surpassed 200 million users and there’s been increased advertising activity on the site already. Continue reading

OTT or RCS? - Raimundi Acision launches MAVAM Mexico 2013

Users adopt multiple messaging services to meet shifting needs across reach, reliability and enriched features

Mobile Value Added Services (VAS) represent 33 per cent of sales for Mexican operators, equivalent to $MEX15 billion (USD $1.21 billion), with half still generated by SMS & MMS

Press release

August 29th 2013. Acision, the global leader in mobile messaging, has launched its research report, MAVAM Mexico 2013 (Acision Monitor of Mobile Value Added Services (VAS) – fourth edition), which analyses the evolution and usage trends of VAS in Mexico. This is the first of three reports looking at the VAS trends across Latin America, with particular focus on Mexico, Brazil and Argentina – the latter two of which will be launched soon. Continue reading

touch_sensors Kodak puts aside negatives to emerge from bankruptcy

Former dedicated camera supplier moves into smartphone sensors

On Monday [August 19th 2013], a US Bankruptcy judge Allan Gropper, approved plans which will enable the company to has restructure. As a consequence, Kodak will morph into a commercial printing company rather than one which deals directly with the public. A main activity for the new Kodak will be the supply touch-screen sensor components for smartphones and computer tablets. The news helped improve the share price of UniPixel (UNXL) its touch sensor manufacturing partner. Continue reading

adblocker_facebook Adblock Plus claims 69% object to ads appearing in Facebook mobile app

Thankfully awareness of adblocking is low in the UK

Some worrying research on consumers reaction to advertising on Facebook have come from an online survey conducted by Censuswide on behalf of Adblock Plus. It claims to have found that almost 70 per cent object to ads appearing in Facebook mobile app. A lowly 3 per cent actively like Facebook ads. In particular, two thirds of people dislike ads that appear in their Facebook news feeds. Of course, Adblock Plus’ answer is to encourage people to download its mobile app – which presently only works on Android. Fortunately, for advertisers awareness of adblocking is low in the UK. Continue reading

Harris Why People Want Loca North Americans hungry for mobile offers, Harris Poll shows

Press release

August 15th 2013. A new Placecast poll conducted online within the USA by Harris Interactive shows that mobile phone owners are more interested now than in previous years in receiving offers from brands on their mobile phones, provided they have given explicit permission to the company. Conducted in May [2013] among over 2,000 US adults, the poll revealed a 19 point increase in interest in receiving local mobile alerts from 2009 to 2013. This research comes from the latest survey (Wave IV) in Placecast’s ‘Alert Shopper’ series, one of the longest running research series looking at consumer behaviour and mobile marketing. Continue reading

Jose_Garcia tyntec Joyn struggles as operators partner with OTT providers

Research reveals 29% of mobile operators believe GSMA’s offering Joyn is not the solution to successfully compete with messaging service providers such as WhatsApp and Skype

Press release

August 13th 2013. GSMA-backed standard Joyn is struggling to drive significant operator support, limited by its complexity and slow speed to market, according to new research by mobilesquared and mobile interaction service provider tyntec www.tyntec.com. The international survey among more than 40 MNOs (mobile network operators) and MVNOs (mobile virtual network operators) reveals that only 7 per cent of mobile operators now believe Joyn is the solution to combat the threat of Over The Top (OTT) voice and messaging services such as Facebook, Skype and WhatsApp. Continue reading

miappi-gomo-new Brit social media aggregator miappi responds to criticism

Oh the power of the press!

Taking on board what some might regard as pretty harsh criticism from GoMo News (OK and points made by others, too), Brit firm miappi has made some changes to the Miappi UI. Okay, the actual service was still very much in beta when we wrote about it but originally users were greeted by a wall with just 12 tiles. Those displayed a summary of recent posts but not in strict chronological order. If you know your own content (and obviously most do) that would be confusing because there wouldn’t appear to be any logic to why certain things were being displayed. Which is why GoMo News described the results as “jumbled” in our original story – ‘Social media aggregator miappi disappoints‘. Miappi now looks different. Continue reading

vine_screen Video apps sparks new opportunity for viral advertising

Apps such as Vine and SloPro have quickly risen to popularity

It’s no secret that social networking is currently a hot topic. It became noticeable recently that websites such as MySpace and Bebo (see here)  have had to somewhat bow-out graciously to the new kids: – Facebook and Twitter. But with most people now doing the majority of their social networking on their smartphones, subscribers have begun to capture images and videos using their built-in cameras, and post them directly from the apps. We believe this is creating a brilliant opportunity for viral marketing. Continue reading

i drew willies - birch Bebo shuts down ahead of rejig

Founder Birch said it had lost its mojo

The Brit – Michael Birch, who founded then sold Bebo to AOL (and just bought it back again) has begun work on a total rejig of the former leading social networking site. So if you fire up your Bebo app, you’ll find nothing happens. GoMo News recommends that instead you point your mobile’s browser at the Bebo web site itself because it currently provides access to some really useful information. Such as the fact that former users old photos and blog posts are safe. It’s just that they won’t be available for download for a couple of months. However, GoMo confidently predicts that the revamped site will engineered to be mobile first. Continue reading

text_home Mobile industry blasé about data security issues

Could become embroiled in illegal immigrants campaign

Whilst the general news media has been focussed on data privacy issues surrounding Facebook and Twitter, the cellular/mobile industry might be sitting on a timebomb surrounding data privacy. The illegal immigrants campaign being run in London [England] by the UK government’s Home Office is a classic case in point. Not only could it embroil the UK MNOs [Mobile Network Operators], it could also drag in SMS service providers such as BCH Digital and information providers like the Mobile Interactive Group. What happens if the government actively pursues “measures” to prove that the campaign is really working? Continue reading

blackberry probably small change for zuckerberg Facebook confounds critics over mobile ads

61 per cent rise in advertising for Q2 2013

Social networking giant, Facebook.com, has confonded its critics (probably us included) by announcing far better than expected revenues for Q2 2013 from advertising. They rose by an impressive 61 per cent to reach $1.6 billion. Analysts say that one key to its success in attracting mobile ad revenues has been to allow ads to be placed in its news feed. This is particularly crucial for mobile because there is no right hand column displayed on the mobile version of the Facebook site. Continue reading

gomo_miappi Social media aggregator miappi disappoints

Is it just us or are the end results just jumbled?

We have to admit that here at GoMo Towers we were very excited by what Brit firm, miappi was promising when we met up with miappi director, Toby Britton. The idea is superb. Instead of searching the Web for all relevant social network feeds, you put the whole thing in the same place. The list of what miappi aggregates is spot on. It includes Facebook, Twitter, Instagram, and YouTube. Plus one network which we were unfamilar with – Soundcloud which is like an audio clip based social network. We were even more impressed when Toby promised that in the pipeline was an Android and then iOS app. Sadly, we can’t find them. So disappointment is the major theme here. Continue reading

Candy Crush has a lot to answer for GoMo discovers

Social game wreaks havoc on our BlackBerry

It must be the epitome of social gaming – Candy Crush. As a craze, playing this game is certainly taken over in the UK. However, King – which produces the game, has made a very clever ploy by providing interoperability with Facebook. Candy Crush has hooked probably millions as they try to obtain ‘free lives’ from other people on the Facebook social network. The game also wreaked havoc here at GoMo Towers as we tried desperately to install it on a BlackBerry. In a nutshell, you can’t do it. Continue reading

BoothChat image A quick lesson in utilising visual media from BoothChat

The importance of being branded on social networks

Everything is going social in the mobile world these days. GoMo News just met up with Toby Britton from miappi but more about that later. More to the point, however, our old friend Patrick Smith subsequently introduced us to BoothChat. It’s a concept that is so obvious, we’re not sure why it hasn’t been done before. In essence, you upload an image or video from a cameraphone and BoothChat covers it with your logo or marketing message and then distributes it onto the major social networks. Automatically. Continue reading