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true native advertising campaign - warner Native advertising campaign for Google Voice developed by Mapp Media

In conjunction with Essence Media, Songkick & MapMyFitness

A brand new, interactive native advertising campaign for Google Voice has been launched by Mapp Media . The campaign has been developed in conjunction with Essence Media and in partnership with Songkick and MapMyFitness. It pulls in information that is relevant to the user depending on the user’s environment and location. The Mapp Media campaign targets users according to factors such as context, location and interests. For example, when a music fan is on the O2 Venue page, the Voice Search ad prompts the user to ask for the best route to the O2 or which bars are in the O2. Continue reading

o'sullivan - joined from Apple Computer Brit high tech firm helping Apple with fuel cells

iPhones to run for days without recharging?

A Brit fuel cell firm company, Intelligent Energy is reportedly working with Cupertino-based Apple on a secret venture that could put the recently-floated company in the Big League. The partnership is already being compared with that of Imagination Technologies. On flotation Intelligent Energy said that it bought a bundle of patents [known to be from Eveready] in conjunction with a “major international electronics company.” Now the UK’s Daily Mail has reported that it believes that company is actually Apple. Which makes sense because Apple likes to portray itself as having bleeding edge technology and putting fuel cells into electronic devices like smartphones and laptops makes a good deal of sense.

Fuel cells are able to convert chemical energy from fuel into electricity. It should mean that iPhones, Macbooks and iPads, could run without being charged for days or even weeks.

If the firm really has become Apple’s partner for energy-efficient devices, then the firm could be shot into the realms of global technology players.

Intelligent Energy has been compared to graphics chip provider, Imagination Technologies, which has enjoyed impressive growth from the use of its tech in smartphones such as Apple’s iPhone.

Having recruited former Apple Computer’s product specialist, Joe O’Sullivan, to the Intelligent Energy board as COO, the company has known close links with the iPhone maker.

The British company recently opened an office in San Jose close to Apple’s own Silicon Valley HQ. Continue reading

Dennis Juul Poulsen Tweakker 14 Guest Post: Connected vehicles? BYOS – Bring Your Own SIM

by Dennis Juul Poulsen, CEO with Tweakker

Billions of dollars are being invested in what is seen as the next big digital playground – the connected vehicle. And central to the mass roll-out of new and subsequently used connected cars and trucks is not just the sticker price, but having connectivity solutions embedded in them allowing the humble, network-agnostic SIM card to access the Internet from a vehicle at anytime, from anywhere, worldwide. Vehicle manufacturers believe that smartphones will change the way people use their vehicles and giant strides have already been made in making them safer, more fuel efficient and more fun to be in thanks to device technology. Continue reading

kings arm lockerley Three inTouch beta gets 3UK users out of a black hole

Could some-one kindly share the URL with us?

Here at GoMo Towers we have been contacted by existing 3UK prepaid users who claim to be already running the Brit MNO’s [Mobile Network operators] voice over Wi-fi app – Three in Touch. See our original story here. The whole objective for this app is to provide 3UK users with a regular connexion in cellular not-spots (with no radion coverage). So its seems that the MNO’s support centre has decided to give out the URL (link) to the beta version of this particular app. And the app very obviously works although it doesn’t go officially live until the 27th July [2014]. Better still with the beta vesion calls made with Three in Touch are free! Continue reading

neoreader_sdk Neomedia updates its SDK for barcode developers

Its QR code scanning app is free & works on all major mobile OS

It appears that barcode software specialist, NeoMedia Technologies (OTC PINK: NEOM), hasn’t been sitting back on its laurels. It’s just introduced new features for its NeoReader SDK [Software Developers Kit] as well as its mobile barcode reader application – NeoReader. The app (which GoMo News utilises for all its QR code scanning requirements) is a free to download from all the major app stores including Apple iTunes Store, Google Play Store, Nokia Store, Blackberry World, Windows Phone Store, Facebook and Amazon. Continue reading

rahja - creating the 1st image ad network Scoopshot CEO says brands waking up to user-generated images

Petri Rahja admits neglecting to push Nokia Lumia compatibility

The CEO of image agency Scoopshot, Petri Rahja, told GoMo News that brands are strating to wake up to the value of user-generated images. Not only are they utilising Scoopshot’s services for their marketing and advertising requirements, they are now actively commissioning ‘campaigns’ from his company . And probably one of the best examples of this was a campaign commissioned by Nokia when it launched its mega-cameraphone the Lumia 1020. Scoopshot has also just set a world record for in sourcing user-content by supplying the London Evening Standard with a requested image within three minutes. Continue reading

robinson - seriously endangered PM Lost BBC hack’s mobile phone classic BYOD mistake

Calls for quasi-governmental organisation to introduce MDM

It’s about as classic a mistake in the failure to implement a proper BYOD [Bring Your Own Device] roll-out as you could possibly imagine. The BBC (a British news service which all UK citizens are forced to pay for) has conceded that one of its key hacks – Political Editor, Nick Robinson, has mislaid his mobile phone. The device contained the mobile numbers for “most of the Cabinet”; Downing Street officials; and key civil servants. That included the British Prime Minister’s number, too. So a major security leak. It appears that the BBC doesn’t have a proper BYOD policy in place. This will result in calls for the quasi-governmental organisation to introduce a proper MDM [Mobile Device Management] scheme. Continue reading

MotoG_boot New boot screen for Moto G causes strange stir

We’re unsure why Motorola fanbois don’t like this update

Here at GoMo News we’re big lovers of Motorola’s Moto G as a great value-for-money smartphone. Looking through the suggested updates we noticed that one of them was the ‘Motorola Boot Services’ which was naturally, recommended. It’s aimed at the Moto G and Moto X devices. Reading through the comments, however, the average person would have thought this update was a disaster. But it’s very definitely not. In fact, it is very definitely just a storm in a teacup. Continue reading

mobile-airline-flight-airline-travel Voice 370 is asking for the wrong data

Pressure groups should be pursuing cellular billing information

Here at GoMo Towers, we firmly believe that a new flight MH370 pressure group, Voice 370 is asking for the wrong data. The group is asking for the ‘raw data’ obtained by the satellite phone company, Inmarsat, should be released for ‘independent’ analysis. It seems to us that just like we said here, Voice 370 is actually questioning whether the raw satellite from British firm, Inmarsat, really does indicate that the missing Malaysian Airlines flight [MH370] went south to disappear in the Indian Ocean. A key figure in Voice 370 appears to be Mrs Danica Weeks whose husband disappeared on the flight. A Kiwi, we’d urge to press the New Zealand MNOs [mobile network operator] to see if here husband, Paul’s, mobile phone was switched back on during flight MH370 disappearance. Continue reading

iPhone owners more risqué - Spencer Skewed survey says iPhone users send more sexts

We’re not quite sure how these figures were put together

The practice of sending explicit, sexual text messages to other people is known as ‘sexting’. Last month [April 2014] GoMo News reported on a survey carried out by AshleyMadison.com which claimed that Samsung handsets knocked Apple’s iconic iPhone into second place when it comes to sexting here. Now a new survey carried out on behalf of UK based we site, insurance2go, found that more than 30 per cent of iPhone users had sent an explicit message. Even those with a BlackBerry (21 per cent) sent more sexts than the 17 per cent who used a Samsung device. GoMo News wonders why all the leading brands of Android handsets aren’t grouped together – why just Samsung? Continue reading

Galaxy_S5 Five Five reasons why Samsung Galaxy S5 is experiencing poor sales in India

by our Indian correspondent, Asif Shaik

Samsung announced the Galaxy S5 during the Mobile World Congress (MWC) in February [2014] – a device which will most probably stay as its flagship smartphone for the rest of the year. The Samsung Galaxy S5 was made available for purchase last month [April] in India and other important markets. But the sales of the Galaxy S5 haven’t been as good as Samsung had predicted it them to be. To avoid poor sales of Galaxy S5 in India. Here are the Top Five reasons why the Samsung Galaxy S5 is experiencing poor sales in India. Continue reading

Pin_finder2 Latest BBM update for Android fails to excite

Still great deal of negative feedback

As Microsoft made it very clear this week when it finalised the acquisition of Nokia’s Devices & Services division, the way to make money out of mobile currently is out of services. The demon of Redmond will be pushing the likes of OneDrive to Asha and Nokia X owners rather than desperately trying to get consumers to buy WP8. And BlackBerry ought to be doing exacgtly the same thing with its BBM (BlackBerry Messenger) IM offering. So when we saw there was a new update for BBM for Android, we got quite excited here at GoMo Towers. To no avail because all the latest versions claims to offer is bug fixes. Which prompted a whole host of reviewers to say the bugs weren’t fixed. Worse still there is no sign of the BBM for Windows Phone yet. Continue reading

at7t sponsored data Sponspored data plans are a good thing survey discovers

Antidote to bill shock for starters says Citrix

Best known for its IT specialism, Citrix has just shared some of the findings from a survey of US smartphone users conducted on their behalf by Wakefield Research . Now the survey covers mobile device etiquette and the mobile user experience. But in particular it covers ‘sponsored data plans’. Strangely, Citrix didn’t really bother to explain what the ‘sponsored’ bit means. However, we suspect the firm helped US mobile network operator – AT&T, with offering its own ‘Sponsored Data’ service. (See here). Anyway, the survey finds that consumers are dead scared of over-spending on their data plans (bill shock). Surprise, surprise. It also found that they’d be receptive to sponsored data plans. Ditto. Continue reading

iPhone_5c Hardware clinic: How to force Windows 8.1 to recognise your iPhone

Time consuming & frustrating process. Check your USB cable too

It may have something to do with the long rivalry between Apple and Microsoft (although Microsoft once saved Apple and bailed it out), but here at GoMo Towers we couldn’t believe how difficult it was for one reader to connect her iPhone to her nearly new laptop PC. The laptop was running Microsoft’s latest OS – Windows 8.1 and the software vendor isn’t doing itself any favours if it wants to persuade existing Windows XP users to migrate to its latest software. Because the whole process was time consuming & frustrating. We eventually fixed the problem but it took hours. Continue reading

Skype on the Nokia XL Nokia’s bet on Android smartphones is working with Nokia X in India

by our Indian correspondent, Asif Shaik

Many were sceptical about the success of Nokia X series of Android smartphones when they were officially announced because those devices don’t use Google’s version of Android. They use AOSP [Android Open Special Project] instead. According to internal rumours, even Microsoft was trying to put an end on Nokia’s Android plans. Nokia X might also be the reason for Microsoft’s hurried acquisition of Nokia. Continue reading