Paris Hilton mobile game causes disapproval in India

I really can’t resist this story. A new mobile game that offers a look inside the “universe” of Paris Hilton is being launched in India. The game is the first mobile game to carry her branding, and has been available from Gameloft for some time now. But the new deal with India’s Reliance Mobile will see it hit India for the first time - and the reaction hasn’t been astounding.

WIN plc and Digital Chocolate create mobile games campaign for puzzle magazines

WIN plc and Digital Chocolate have announced a deal for mobile gaming. Digital Chocolates main business is in developing mobile games, and it will be providing the content for WIN to distribute. The method of distribution will be through shortcodes published in puzzle magazines. Readers will be to download the games during July and August simply by texting the shortcode number.

Axe and Greystripe launch mobile advertising game on iPhone

Both Axe (or Lynx, depending where you are) and Greystripe have a long history of mobile game campaigns. Axe was an early adopter of mobile advertising with its range of mobile applications (check our video here). The latest release is a skateboarding tie-in game for the iPhone.

PAC-MAN remix for iPhone and iPod touch

Namco Offers New Ghost-Battling Action in PAC-MAN REMIX

Microsoft looks at Windows Mobile and Xbox Live for the future of mobile gaming

Microsoft has been putting some thought into the future of its mobile gaming efforts. Amongst the many possibilities being considered are an Xbox handheld, and a new mobile device (Zune rumors abound). But a recent interview with Shane Kim, corporate VP for Microsoft Game Studios, show that its major interest lies in mobile devices and the Windows Mobile OS.

More mobile advertising and gaming, as Unilever teams with EA Mobile

Directly after yesterdays Nissan announcement EA Mobile and Unilever are teaming up to push both mobile advertising and mobile gaming. EA has provided Unilever with a selection of mobile games that it can give away for free with Pot Noodles. Hmmmm… I actually want some Pot Noodles now.

Nissan launches mobile advertising game with Double Fusion and Coresoft

Mobile advertiser Double Fusion has announced that it has helped create an advergame for Nissan. The car manufacturer is including the game as a branch of it’s advertising campaign for new car, cube(R).

Mobile Ad-Fill vs Mobile Targeted ads? FISHLABS argues that Ad-Fill wins

I had a lovely chat at the Smaato BBQ with the CEO and Co-Founder of mobile gaming developer Fishlabs: Michael Schade.

Mobile Social Browser Games are set to ROCK says itsmy

Mobile social games player is around 27, plays several times a day, whenever he has a few minutes, is willing to spend money on games and very often he is a she!

IAB creates council for mobile advertising in games

The Internet Advertising Bureau has announced that it is setting up a mobile advertising body just for games. The IAB will create the Game Advertising Council with mobile gaming industry partners. The Council will be looking at standards and research

EA Mobile taps hollywood for mobile games series

EA Mobile, the mobile division of Electronic Arts, has announced a new series of mobile games. Hitting Hollywood for the most popular fantasy and sci-fi movies, it will be launching games based on Harry Potter, G.I. JOE, Star Trek and Wolverine. The most interesting thing I found about this is that the titles are mostly for features phones.

Mobile Advertising: Greystripe launches new CPM Protection Programme for iPhone publishers

Mobile ad aggregator and solutions provider Greystipe has launched a new service called CPM Protection Programme.

SPB Software releases doomed mobile gaming app

Mobile application powerhouse SPB Software has announced the release of… well, of an educational mobile gaming app. *shudder* The SPB Geo Game is available for Windows and Android phones.

Leading developers from across mobile entertainment use DeviceAnywhere

DeviceAnywhere sent a wonderfully self-serving release out today, about leading developers that are using it’s application testing platform. Mobile search company Taptu, mobile games developer Twistbox Entertainment, and mobile marketing and advertising company Velti are all leaders in their industries - and they’re all using DeviceAnywhere to bring their product to market sooner.

Free mobile games come to the WeROK mobile portal

The brave experiment that is WeROK continues. The ad-funded mobile portal has announced that it will now be adding free mobile games to it’s offered services - which already included low-cost SMS, with free mobile email, free mobile TV and mobile social networks.

What is WeROK?

WeROK is the marriage between ROK entertainment and the community-maintained WeFi [...]

Mobile News for Leaders