Category Archives: Games
Mobile applications and games get Flashed by Adobe update
Distributing mobile games just got one step easier. Digital multimedia powerhouse Adobe announced today that it is releasing a new services platform for Flash, aimed at easily publishing apps and games via social networks and mobile devices. Continue reading
GoMo update: Mobile marketing and advertising round-up
Mobile marketers in South Africa are expecting more help from the MMA, as well as hoping for a big boost from the World Cup next year. Mobile content provider Tapatap is lobbying in Washington for a bailout. Mobile advergaming company Greystripe has announced a new funding burst. Continue reading
Handangos mobile content report: mobile games and Blackberry are up
Independent mobile store Handango has issued an interesting metrics release. The content and app seller is reporting that both Blackberry and mobile games have been doing great business in the first half of 2009. Mobile games accounted for 25% of all apps sold in during H1, while for the first time Blackberry has become the dominant platform on the Handango buyers list. Continue reading
iPhone Game helping to raise awareness for Breast Cancer
Publisher GOSUB 60 (GS60) has delivered its first cause-related game title under the Mobile Deluxe brand to the iPhone. Continue reading
Paris Hilton mobile game causes disapproval in India
I really can’t resist this story. A new mobile game that offers a look inside the “universe” of Paris Hilton is being launched in India. The game is the first mobile game to carry her branding, and has been available from Gameloft for some time now. But the new deal with India’s Reliance Mobile will see it hit India for the first time – and the reaction hasn’t been astounding. Continue reading
WIN plc and Digital Chocolate create mobile games campaign for puzzle magazines
WIN plc and Digital Chocolate have announced a deal for mobile gaming. Digital Chocolates main business is in developing mobile games, and it will be providing the content for WIN to distribute. The method of distribution will be through shortcodes published in puzzle magazines. Readers will be to download the games during July and August simply by texting the shortcode number. Continue reading
Axe and Greystripe launch mobile advertising game on iPhone
Both Axe (or Lynx, depending where you are) and Greystripe have a long history of mobile game campaigns. Axe was an early adopter of mobile advertising with its range of mobile applications (check our video here). The latest release is a skateboarding tie-in game for the iPhone. Continue reading
PAC-MAN remix for iPhone and iPod touch
Namco Offers New Ghost-Battling Action in PAC-MAN REMIX Continue reading
Microsoft looks at Windows Mobile and Xbox Live for the future of mobile gaming
Microsoft has been putting some thought into the future of its mobile gaming efforts. Amongst the many possibilities being considered are an Xbox handheld, and a new mobile device (Zune rumors abound). But a recent interview with Shane Kim, corporate VP for Microsoft Game Studios, show that its major interest lies in mobile devices and the Windows Mobile OS. Continue reading
More mobile advertising and gaming, as Unilever teams with EA Mobile
Directly after yesterdays Nissan announcement EA Mobile and Unilever are teaming up to push both mobile advertising and mobile gaming. EA has provided Unilever with a selection of mobile games that it can give away for free with Pot Noodles. Hmmmm… I actually want some Pot Noodles now.
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Nissan launches mobile advertising game with Double Fusion and Coresoft
Mobile advertiser Double Fusion has announced that it has helped create an advergame for Nissan. The car manufacturer is including the game as a branch of it’s advertising campaign for new car, cube(R). Continue reading
Mobile Ad-Fill vs Mobile Targeted ads? FISHLABS argues that Ad-Fill wins
I had a lovely chat at the Smaato BBQ with the CEO and Co-Founder of mobile gaming developer Fishlabs: Michael Schade. Continue reading
Mobile Social Browser Games are set to ROCK says itsmy
Mobile social games player is around 27, plays several times a day, whenever he has a few minutes, is willing to spend money on games and very often he is a she! Continue reading
IAB creates council for mobile advertising in games
The Internet Advertising Bureau has announced that it is setting up a mobile advertising body just for games. The IAB will create the Game Advertising Council with mobile gaming industry partners. The Council will be looking at standards and research Continue reading
EA Mobile taps hollywood for mobile games series
EA Mobile, the mobile division of Electronic Arts, has announced a new series of mobile games. Hitting Hollywood for the most popular fantasy and sci-fi movies, it will be launching games based on Harry Potter, G.I. JOE, Star Trek and Wolverine. The most interesting thing I found about this is that the titles are mostly for features phones. Continue reading
