Category Archives: India and Asia Pacific
InMobi focuses on expanding its mobile ads workforce
Rating: Appoints award-winning Monisha Tambay as vp for Global People Operations
If you’re the largest independent mobile advertising network – as InMobi claims to be, and your company continues to expand rapidly, then you can’t keep growing without expanding your workforce. Which is why InMobi has created a new vp for Global People Operations. And InMobi seems to have recognised the need for more women in the mobile/cellular industry by appointing Monisha Tambay for this job. Moreover, Monisha has been recognised with two significant awards. Continue reading
Mobile social network tackles SMS spam in India
India has some pretty severe problems with SMS spam – so bad that an actual Government minister has complained in Parliament about being woken up in the middle of the night by spam texts. Today one of the best known mobile social networks in India, the text-based SMS GupShup, has announced a new application for operators and mobile marketers that could help curb the tide. Continue reading
Nokia “fights back” against poor sales in India
Earlier this year, we reported on the massive problems that major phone manufacturers are having in India. They’re seeing their sales plummet… and by “they”, we mostly mean Nokia. The two biggest sources of difficulty are from small, indigenous Indian phone makers, and the flood of black market Chinese imports. But Nokia hopes to fight back against both of these threats with a new range of cheap, multi-SIM phones. Continue reading
Monitise makes smart mobile banking moves in India
Monitise is a company that lives up to its name. It’s an enabler of mobile money services – whether you’re a bank, mobile operator or other financial services provider, Monitise can allow you to offer advanced mobile banking, payment and money products. And now it has announced a major app launch in the virile Indian market. Continue reading
India’s Interbank Mobile Payment Service finally includes merchants
In November last year, GoMo news reported on the new mobile transfer system launched in India. Designed to make transferring money via SMS as easy as possible, it was a platform that filled me with real enthusiasm. Six months later, the Interbank Mobile Payment Service (IMPS) has released some results, showing a slow but hopeful performance since launch. We take a look at what the service does, and how it’s been doing. Continue reading
Mobile advertising and marketing hot news: search, Asian and ad growth
Welcome to the round-up of the top stories in mobile marketing and advertising from GoMo News! InMobi has released its latest Mobile Insights report; the IAB is astounded at mobile advertising’s ability to just keep growing; a brand new mobile ad optimization company launches in India, and more… Continue reading
Vodafone pays $5 billion for bigger stake in India
Global telecoms operator Vodafone has just announced a $5 billion investment in India – by buying out the stake it shared with the Essar Group in their joint-venture mobile operator, Vodafone Essar. Continue reading
Indian to scrap 2G licenses awarded during scam era
The saga of the Indian 2G license scam is an absolutely fascinating tale. Dodgy public figures, corruption in Government and a possible loss to the Indian Government of $40 billion has lead to a massive shake-up in the country – and both the Government and the mobile operators are getting it in the neck. Continue reading
Indian mobile ad network ZestAdz hits Russia with WapStart
Going by mostly under the radar, last week saw a big hook-up between a major Russian mobile advertiser and Indian-founded mobile advertising network ZestAdz. This is another connection between the enormous Russian and APAC markets, which can achieve an economy of scale unseen anywhere else in the world. Continue reading
India fails to stem the illegal mobile phone flood
Last year, we reported that India’s Directorate General of Foreign Trade decided it had had enough of illegal mobile phones entering the country – especially after several unregistered devices were used to co-ordinate the gruesome 2008 terrorist actions in Mumbai. But it seems that the measures against these cheaply imported phones have not been working. Continue reading
Mobile advertising and marketing hot news: Apple, location and applications
Today is a good day for mobile news – welcome to the Wednesday round-up of the hottest mobile advertising and marketing stories from GoMo News! Apple has slashed the cost of iAd campaigns, Navteq is expanding it’s location advertising platform, and much more… Continue reading
Mobile marketing and advertising hot news: email, Facebook and Australia
Welcome to the Tuesday round-up of the hottest mobile advertising and marketing news from GoMo News! We’ve got moves from the Mobile Entertainment Forum, predictions for Australia, and much more… Continue reading
mHealth: mobile phones will become hospitals in your pocket
It’s Monday morning, and mobile healthcare is one of the hot topics at Mobile World Congress. On the podium, K. Ganapathy from India’s Apollo Telemedicine Networking Foundation spoke passionately about the need for true communication at the heart of all healthcare – and for mobile healthcare to be driven by the needs of patients and Doctors, and not by whatever the technologists are currently working on. Continue reading
India’s mobile licensing scandal: what’s going on?
Today has seen the latest event in a scandal that has lost India billions of dollars; seen the arrest of a former Government minister; and shaken confidence in the Prime Minister. What’s the source of this? Mobile spectrum licenses.
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