Mobile advertising and marketing hot news: location, iAds and ad spend
Welcome to the Friday round-up of the hottest mobile marketing and advertising stories from GoMo News! Mobile search service Poynt has bought a new advertising branch; Japanese and Indian mobile ad companies reach across the water; and more… Continue reading
mHealth: TATA DOCOMO launches mobile sex education in India
Claiming that most Indian’s are still deeply conservative about sex education, mobile operator TATA DOCOMO has launched a mobile service called “Sparsh” to create awareness about sexual health. Continue reading
Mobile advertising and marketing hot news: low standards and high stakes
Welcome to the mobile marketing and advertising round-up of the hottest stories, from GoMo News! Operators around the world are having to pull their socks up when it comes to advertising standards; more companies expand into mobile territory; and much, much more… Continue reading
InMobi lunges for Admob’s throat, hands bent into savage claws
I think the thing I like most about mobile ad network InMobi is that it doesn’t really behave. It’s like the twinkly-eyed brat of the mobile advertising world, saying things it shouldn’t. When Apple launched iAds, InMobi resurrected one of the company’s own ads from the 80s to take a swipe at them. Last Friday, Admob released some stats about how great it’s ad serving capabilities are globally. Today we see InMobi’s response to those figures – and it’s quite aggressive. Continue reading
Mobile advertising and marketing hot news: Google, location and funding
Welcome to the GoMo News mobile marketing and advertising round-up – with the hottest stories from the industry. We’re seeing some global stats from Google’s AdMob network; exciting investments in mobile marketing companies; and much, much more… Continue reading
India finally gets mobile number portability
You might shrug when you hear this news: from today, Indian mobile subscribers can finally switch from one operator to another without losing their mobile numbers. But de-shrug those shoulders. This is a massive move forward for consumers in the country, and has been awaited for a long time. Continue reading
Mobile gaming: Nokia still dominates, says BuzzCity
BuzzCity is an extremely wide-spectrum mobile media company – and amongst its many products is the highly popular gaming service Djuzz. BuzzCity has released stats from the service showing the most popular devices used for gaming worldwide, and showcasing the habits of highly succesful games developers. Continue reading
mHealth: using your phone for early cancer detection
Indian hospital Narayana Hrudayalaya (NH)is one of the largest and most efficient medical facilities in the world. It’s also a centre for mHealth, and has announced a partnership with Harvard/MIT to create mobile technology that could help in the early detection of debilitating diseases. Continue reading
Mobile advertising and marketing hot news: Millennial, India and WiFi
Welcome to today’s round-up of the hottest mobile marketing and advertising stories from GoMo News! Millenial Media has declared a spectacularly successful 2010; India expands to become largest APAC mobile advertising market; a fascinating new WiFi-based advertising option for retailers launches; and much more…
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Synchronica picks up Indian phone maker
Not content to merely ink deals with mobile operators, mobile messaging company Synchronica has nailed a deal with a Top 10 device manufacturer in India. The contract will see the companies working together to provide a low-tech Blackberry-like device to Indian consumers. Continue reading
Mobile advertising and marketing hot news: iPad, Japan and social networking
Welcome to the latest mobile marketing and advertising round-up from GoMo News! iPad attracts more magazine publishers; the Australian mobile ad market is hindered by smartphones; and more… Continue reading
Video ringtones launch in Singapore with Vringo
As the second largest mobile operator in Singapore, Starhub is always looking for ways to attract some attention. The most recent attempt was announced today, as Vringo announces it will be launching video ringtones on the network. Continue reading
Vodafone tries to shed BlackBerry’s “business” image, fails
GoMo News reported last Friday on how the support of enterprise might actually be hurting the sales of BlackBerrys. It seems that Vodafone agrees. The operator is really trying to move away from that perception of RIM, as an Indian TV spot shows. But it also looks like a terrible mis-step from Vodafone, as the ad is quite damning of the enterprise sector that is the bread-and-butter of RIM devices. Continue reading
Telegraph UK launchs iPad app after Australian success
The Daily Telegraph is a morning broadsheet in the UK – and as of the start of 2009, it had the highest sales of any daily broadsheet in the UK. It launched an iPad app on Monday of this week, after the success of the app from its Australian counterpart, and has now released some stats and insights into the news app. Continue reading
Synchronica buys into Indian mobile market with iseemedia
Synchronica is a mobile messaging provider that we’re particularly fond of here at GoMo News – it provides genuinely useful services to mobile owners all over the world, using very low-end, cheap technology. Today it has announced a major acquisition; iseemedia, a Canadian mobile email and content company. Not only does this boost the number of operator partners for Synchronica, it provides it with a serious foothold in the rapidly expanding Indian mobile market. Continue reading
