Category Archives: mobi sites
Ringleader and Netbiscuits team for mobile advertising
Now correct me if I am wrong but I am sure Netbiscuits teamed up with Yahoo! for mobile advertising. But now it seems that Ringleader has been chosen by Netbiscuits for its ad tracking. Continue reading
Gomonews.mobi now offering Decktrade mobile advertising – thank-you Decktrade and Wapple
You will remember I had an issue with Decktrade mobile ads on GoMo News. Continue reading
Limelight Networks Kiptronic: More ex-Infospace/Motricity employees set to conquer mobile
Yesterday I went to the Smaato BBQ in Hamburg. I mentioned on Twitter I was going and a blast from the past Ludo Bergkamp (Infospace Business Development) contacted me on Facebook and asked if he could meet me. I (with Smaato’s permission) invited him to the party. Continue reading
Zinadoo Mobile Traffic Tips
This is the most positive email I have seen from a mobile firm for a long time. Its from mobile site creation company Zinadoo and its boasting about the huge increase in mobile web use. Zinadoo have an office next to GoMo News in Waterford and we couldn’t resist highlighting the electricity coming from the room next door! Continue reading
Decktrade mobile advertising looks good but our ads not served
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I received an email from Decktrade. Usually, as I haven’t run a campaign on Dectrade for about 2 years – I ignore these mails. But following on from the Jumptap drama – I decided to take a look. Continue reading
Yahoo! Mobile Cricket services for the Ashes and new Yahoo Mobile BETA site
Yahoo has announced the availability of Ashes mobile content for the upcoming tour. With scores, news and updates easily searchable via Yahoo! oneSearch, it is a must-have for cricket fans ahead of the Ashes. Wicket by wicket, run by run, Yahoo! Mobile will allow the Barmy Army and casual watchers alike to stay up-to-date with the latest tour news. Continue reading
Mobile Advertsing: Velti revenue up on Telefonica deal
An interesting article in Reuters today about Velti made me take a closer look at the company and create a quick SWOT analysis (see below). Continue reading
Flirtomatic launches its own AdWords style mobile advertising service Flirt-Words
Bena:Hello Flirtomatic. How would you best describe your new service?
Flirtomatic: “Adwords for the Flirtatious”
Bena: Yikes! Continue reading
Mobile Advertising: The IAB releases 5 steps for effective mobile campaigns
The IAB Internet Advertising Bureau has found that mobile display advertising can increase brand awareness and recognition. Continue reading
Hardee’s mobile site and campaign
I have to be honest – I have never heard of Hardee’s and I have no idea what a Biscuit Hole is –but it sounds like it has so many calories in it I wouldn’t be allowed to even look at it. Continue reading
AdSense for Mobile Applications from Google only targeted at the fat cats
It has been well publicised that AdSense is now available on mobile applications see: here and here. Continue reading
Mkhoj shouts SIX with Cricket themed mobile advertising services and Reebok
Interesting case study from Indian based mobile advertising company Mkhoj. Basically, a campaign was created and run for Reebok during the Cricket 20 Twenty series. Continue reading
@Mobile 2.0 Bango’s Lee Davis on Identity and WiFi plus drinks in teh bar with CEO Bango Ray Anderson on mobile analytics
Bango gave a presentation at Mobile 2.0 which focused on analytics. The two key themes expressed were Identity and the upsurge of traffic via Wi-Fi.
The identity issue is basic profiling where anyone that comes from an operator is given a unique Bango identity. If someone is not from an operator they are given an [...]
@Mobile 2.0 Andrea Trasatti from dotmobi on detecting user agents
Update from dotmobi: Surname is Trasatti
Our device database is called DeviceAtlas not mobile atlas.
(Bena apologises for the typos).
I had a quick chat with dotmobi’s Andrea Trassati after his presentation as I just caught the last five minutes of it.
I asked him what he presented on and what the mood of the conference was. He [...]
@Mobile 2.0 Ilja Laurs CEO GetJar on ranking applications and search
Following on from the panel this morning I sat down with GetJar’s Ilia Laurs to find out about more about mobile ranking and search. He said in the session that volume was essential for sales and money.
As some background, I first met Ilja before he got 6 million investment in the business from Accel in [...]
