Category Archives:
mobi sites

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Do you know anyone in the US that can take a picture? The Microsoft Mobile Barcode Strategy

Published on Wednesday, February 4th by Bena Roberts

This morning I received an anonymous tip from someone with a gmail account either from Ansible, McCann Worldgroup or Microsoft. 
It pointed me to an article on Mobile Marketer about Microsoft Tag adverts on an SQL Server 2008 promotion. The email also mentions that the super market WalMart is going to start using mobile ads for [...]

gomonews.mobi super new mobile site

Published on Tuesday, February 3rd by Bena Roberts

 

Check out and please book mark the new GoMo News mobile site!
http://gomonews.mobi
Its a basic site with a headline and a full RSS feed and I will be adding some new features over the next few weeks!
Read more on Mobile SEO News

TexoMobile: Cost Per Acquisition on Mobile – is it the winner?

Published on Wednesday, January 28th by Bena Roberts

I received a press release from TexoMobile via the submit release service with the request for a review. So for the past 30 minutes I have been finding out about TexoMobile as a business and new partners igloo and mobpartner.
What is the Press Release?
TexoMobile has announced an offer called Mobile Performance Marketing campaigns.
What?
Well basically via [...]

Barclays Bank offers free security software for mobile Internet users

Published on Wednesday, January 28th by Cian O' Sullivan

Barclays is offering its mobile banking customers free security software for download. Provided by internet security firm Kaspersky, the software is available free of charge from Barcalys dotMobi site.
About the software:
The free software covers three areas of smartphone security.
Protection from viruses and malicious programs: antivirus scanning of all incoming files and connections along with on-demand [...]

dotMobi releases one and two character domain names for mobile web sites

Published on Thursday, January 22nd by Cian O' Sullivan

dotMobi today announced it is making domain names with one and two characters available. This would allow names like q.mobi, k9.mobi, 13.mobi or ny.mobi, which are hugely desired by brands that want short, snappy names.
In a recent domain auction, names like 88.com went for as much as $325,000. Short numeric domains are particularly valued by [...]

Barack Obama Inauguration Day Trivia on mobile

Published on Wednesday, January 21st by Bena Roberts

Nice link to changedc.mobi a Netbiscuits site made for the Inauguration of Barack Obama yesterday.

Lunch with Trey Harvin CEO dotMobi

Published on Friday, January 16th by Bena Roberts

I had a lovely lunch yesterday with Trey Harvin the CEO of dotMobi.  Trey is a charming, tall, interesting guy and in all honesty nothing like I had imagined!

Trey wanted to address issues of dotMobi following some comments I made on GoMo News about its Mobilizer initiative. I was desperate to get to know Trey [...]

Ping Mobile and Impre Mobile team for Mobile Coupons for Hispanic community

Published on Wednesday, January 14th by Bena Roberts

Mobile agency Ping Mobile has announced a partnership with impre media – a Hispanic news and info portal in the US.
What is the partnership for?
Basically Impre will use PingRewards a mobile advertising and coupon platform.

How?
ImpreRewards (http://www.imprerewards.com) will serve as the leading Hispanic targeted online and mobile service providing consumers with discounts and offers.  Coupons will be [...]

Buzzcity growth both up and down in Q4 based on mobile advertising index

Published on Monday, January 12th by Bena Roberts

BuzzCity reports growth in mobile ad networks
Mobile advertising provider BuzzCity (and owner of social network mygamma) has announced its new mobile advertising index.
The figures are interesting as growth is high in the US (nearly 50%) which is an improvement -but also expected as the US is a new market for Buzzcity.
The press release is very positive [...]

Top Mobile Marketing Campaign Winner 2008

Published on Saturday, January 10th by Bena Roberts

Voted by readers of GoMo News – SnapNowOgilvy Brasil (Brazil) campaign wins the Best Mobile Marketing Campaign 2008.

Huge congratulations. We are making an edgy style award icon for the winner. Thank-you to everyone that voted for the campaigns and suggested mobile advertising campaigns to us.

AdMob G1 (HTC Dream) generated 15 million mobile ad requests in November – 7% of all T-Mobile Traffic

Published on Friday, December 19th by Bena Roberts

Some great stats from AdMob for its Mobile Metrics Report (see below)

· In the US, 8 percent of total requests in November were on WiFi networks, up from 3 percent in August. 42 percent of iPhone requests are made from WiFi, notably higher than most other WiFi capable phones which average between 10-20 percent.
· In [...]

Off Deck Boston: AdMob’s Jeff Merkel on the off-deck mobile advertising opportunity

Published on Friday, December 5th by Cian O' Sullivan

Rating: AdMob believes there are huge opportunities… but mostly for the iPhone

Jeff Merkel, Senior Director, Business Development at AdMob gave a short and sweet presentation on the possibilities offered to off-deck providers by the ad-supported sales model. He covered it by asking and answering three questions.

How do I acquire and monetize traffic for my sites?
It [...]

Skoda users MyClick Mobile image recognition technology for Mobile Marketing

Published on Wednesday, December 3rd by Bena Roberts

Continuing the trend of car manufacturers favouring mobile marketing solutions – Skoda has signed up MyClick to promote its new Fabia car model.

How?
Skoda is utilizing a mobile WAP site MMS MyClick advertising platform to deliver a unique brand experience to consumers on their mobile devices. 
 Believe in Life campaign
MyClick’s image recognition technology allows Skoda to reach [...]

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