Category Archives: Mobile Ad&Mktg
payvia combines with Mogreet for industry first
DoB platform acquires with rich messaging specialist
The acquisition of a rich media specialist, Mogreet by a US based mobile payments provider, payvia, has led to some pretty radical claims. For starters, payvia claims to be the leader in direct carrier billing (DoB) mobile payments. It then describes the combination of its DoB [Direct Carrier Billing] system with
Mogreet’s technology as creating “the first end-to-end mobile payments, user targeting and engagement platform.” Extremely useful, yes. But the first??? Continue reading
payvia acquires Mogreet to create the first end-to-end mobile payments, user targeting and engagement platform
Responding to strong industry demand, payvia, a Silver Lake Sumeru portfolio company, creates the first-ever solution combining mobile payments, user targeting and mobile marketing on a directly connected carrier platform allowing companies to seamlessly target, transact and engage with consumers
Press release
May 20th 2013. payvia, the leader in direct carrier billed mobile payments, has announced its strategic acquisition of Mogreet, an innovative mobile video and rich media messaging engagement solutions provider that is used by thousands of marketers, retailers, small businesses and developers including major brands such as Cox Media Group, Emmis Communications and Gamefly. The full Mogreet team will join payvia, with Mogreet Founder and CEO James Citron serving as payvia’s Chief Marketing Officer (CMO). Continue reading
Weekend QR code roundup – Coors Light
Basically the URL didn’t work
This is probably going to be one of the shortest QR barcode roundups that GoMo News has ever done. We have always maintained that here in the UK at least, the drinks industry is one of the most prolific users of QR code technology in their promotional campaigns. So when we spotted another beer mat with an enticing QR code on it, we enthusiastically scanned it in. That’s as far as we got. Continue reading
Tapjoy partners with Kakao to offer its advertising platform in Kakao Games
Tapjoy becomes the first global advertising platform to help Kakao Games developers monetise their apps
Press release
May 15th 2013. Tapjoy, a leading mobile advertising and publishing platform, has announced an agreement with Kakao, the largest mobile social platform in Korea, to allow developers on the Kakao Games platform to monetise their apps through Tapjoy’s market-leading advertising and monetization tools. Kakao is the provider of the popular mobile messenger app KakaoTalk, which currently has more than 90 million users around the globe, with more than 30 million users visiting the platform every day. Continue reading
UK adspend report fails to highlight importance of mobile
Methodology changes welcomed but more granularity needed
The recently released AA/Warc Expenditure report is good news in general for the UK advertising industry. The headline was that expenditure in the UK reached £17,172 billion in 2012. The last time advertising spend exceeded £17 billion was prior to the recession in 2007 (£17,364bn). The big news, however, was that there was a change in methodology that allows subscribers to view the impact of online adspend for newsbrands, magazine brands and TV. This acknowledges the growing importance of digital but it didn’t do much to highlight the importance of mobile in such campaigns. Continue reading
Adform reckons AdTruth’s device recognition can aid its mobile ad performance
AdTruth ID should make for more a accurate RTB service
In order to improve its pan-European ad tech platform, Adform will be utilising the AdTruth ID system to support its platform’s desktop and mobile real-time bidding (RTB) capabilities. The company claims this should lead to increased campaign reach and audience engagement. Adform argues that device recognition is at the core of delivering relevant consumer experiences for advertisers. It maintains that existing approaches have become ineffective in the current mobile and privacy-aware environment. Continue reading
StrikeAd claims ‘world first DSP’
Are these guys living in a time warp?
Something of an ambitious claim here – StrikeAd claims to be, “the world’s first international mobile Demand Side Platform (DSP).” Not sure about that one. Anyway, its next claim is even more bizarre. The company has announced the launch of its a ‘business’ division -StrikeAd Engage. This division is dedicated solely to providing mobile brand advertising and rich media opportunities to brands and agencies. Hmm. Did it have a ‘consumer’ division before, then? Well, apparently, the business division is called StrikeAd Engage and it will operate separately from StrikeAd Fusion, the company’s mobile DSP. Continue reading
Guest Post: Best converting calls to action for SMS marketing
by Triin Linamagi, a key account manager for SMS with TextMagic
Any marketing campaign is great, but the important thing is that you need to have a defined outcome. To achieve that, you need to tell your reader(s) what action to take next. So the call to action (CTA) is the most important part when planning your a SMS marketing campaign – it’s the ‘convincer’ that will motivate your visitors to take the next step. To start with, consider what action you want them to take, and what you want to gain? Do you want your customers to buy your product or service? Do you want to promote a big discount? Do you want them to sign up for something? Continue reading
May is month to get your adult web domain
We didn’t even know there was an adult search engine
It’s been brought to GoMo News‘ attention by ICM Registry, the registry operator for the .XXX top-level domain (TLD) for online adult entertainment, that new .XXX domain registrations created during May 2013 will be available at discount prices. So, if you were intending to launch an adult mobile web site, now is obviously the time. ICM kindly alerted us to the fact that there is even an adult search engine which we’ve never encountered before. XXX.xxx and Search.xxx point to it. Continue reading
Guest Post: What location data really tells marketers
by David Petersen, CEO, Sense Networks
When it comes to driving ROI through mobile advertising, location doesn’t matter – at least not in the way you think it does. It’s true that mobile advertising campaigns that are location-aware, such as geo-fencing, can drive ROI. However, the more effective use of mobile location technology considers historical location data, and the consumer behaviour it reveals. Smart marketers are implementing ‘location for lifestyle’ targeting strategies as opposed to zeroing in on ‘location right now tactics’. Continue reading
Fiksu tracking hits 100bn app user actions across 1bn downloads
Cost per loyal user rises just 5% to $1.36
Through its mobile app marketing platform, Fiksu says it indexes depict a steady landscape for mobile app downloads and marketing costs in March 2013. The company has reached something of a landmark having recorded its one hundred billionth app user action and driven more than one billion app downloads. This data from its platform provides the foundation its analysis of the mobile app marketing sector and its ability to drive real-time optimisation of ad campaigns. In March 2013, the Fiksu cost per loyal user index increased by five per cent (or by seven cents) to $1.36 – from February’s $1.29. That’s despite a 12 per cent year-over-year increase in daily download volumes. Continue reading
Guest Post: Using survey apps for better client interaction
by Sharon B. Robinson, a writer for Dooblo
Getting to know your clients on a personal basis is the perfect way for improving client service and improving your product so as to optimize sales. In a company of any size it is impossible and impractical to receive input from all your clients, however it is still desirable to receive feedback from a cross section of them. Phone surveys and door-to-door surveys have been used over the years to obtain information from clients. Unfortunately, these two methods often caused client resentment and angst rather than better client interaction. Unless you are still a youngster the reasons for this are self-evident. Continue reading
Report looks at pay-per-download & in-app purchases mobile game strategies
Rating: Juniper’s forecasts include revenue from mobile games advertising
An area which frequently gets overlooked – game monetisation strategies, which form a major part of a new report from Juniper Research. The report is entitled ‘Mobile & Tablet Games: Discovery, In-App Purchases & Advertising’ and those wanting more details should go here. This report provides an in-depth analysis of revenues gleaned from both pay-per-download and in-app purchases and the size of the market for advertising in mobile games. One curious figure is that by 2017, across smartphones and tablets only seven per cent of games will be paid for at the point of purchase. Continue reading
Adblock Plus adblocking software still desktop centric
Rating: Even though it zooms past 200 million downloads milestone
Adblock Plus has been trumpeting the fact that it has surpassed 200 million downloads for its adblocking add-on for browser. This has secured its official position as the number one most downloaded browser add-on of all time. However, as GoMo News pointed out in our previous story ‘Adblock Plus warns that 44% have heard of adblocking apps‘, the creators are still very much desktop-centric. We spoteed that only one per cent of those who download the Firefox version of the add-on are Android users. Continue reading
The eyeballs are moving to mobile says Adfonic’s Malachard
Rating: GoMo discusses mobile advertising with Adfonic’s CEO
A while back, GoMo News had the chance to sit down and have a cosy chat with Victor Malachard who is CEO and co-founder with Adfonic – almost certainly one of the world’s largest specialists in the mobile advertising sector. For example, Victor says his company can boast circa 100 billion impressions per month. That’s very definitely not chicken feed. As he says, “The eyballs are moving to mobile” and the mobile advertising is going to be the sector to watch – not just in digital and online advertising but in terms of advertising in its entirety. Continue reading
