Archive for Mobile Ad&Mktg

Mobile Click Fraud

by: Bena Roberts May 9, 2008

OK. The biggest thing that happened to me occured via a private conversation that I can’t talk about. But Mobile Click Fraud.
This is already happening and as far as I know there are no ways to control it.
Does anyone know about mobile click fraud? This is going to be a hot topic - anyone experienced […]

At the bar in Cannes with Coke, Nokia, Trutap, M:Metrics, Smaato

by: Bena Roberts May 9, 2008

Prinz Pinakatt a Manager of interactive media Coca Cola bought me a drink at the bar. That was the start of the night and I grabbed him and said. “Hey Coke has run an advertising campaign with everyone - then I named some, what are you looking for”. He gave me a great answer. He said […]

Knowtate - tagging the world with talk bubbles.

by: Rob Knight May 9, 2008

Rating: cool and different!
Take a talk bubble, add 2 - 3 digits to it and hey presto you have Knowtate’s interactive advertising technology.

Mobile Advertising Confusion at MEM08

by: Bena Roberts May 8, 2008

One thing is clear ther is still a lot of confusion when it comes does to the mobile web and mobile advertising and mobile search. one thing that struck me loud and clear today was that so many people (I am sorry) really don’t understand mobile web, search or advertising.

Nimbuzz reckons it has a Truphone killer

by: Tony Dennis May 8, 2008

Rating: all your favourite comms apps on your mobile
I’ve just had an enlightening chat with Tariq Dag Khan about his latest company (and product of the same name) Nimbuzz.
Nimbuzz amalgamates instant messaging; free internet calling and chatting all in one app.

CNET Networks UK move into mobile publishing

by: Rob Knight May 8, 2008

Rating: Please sir….I want more!
In a move that I’m sure will see other web publishers take note CNET Networks UK have today announced that it’s two largest consumer titles, namely CNET.co.uk and GameSpot UK can now be accessed from any internet-enabled mobile device.

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