Category Archives:
Mobile Ad&Mktg

reflection of what we’ve built - samadi Opera Mediaworks continues to expand global footprint

Acquires apprupt to better serve German market
Leading German player brings depth and breadth to end-to-end platform for publishers and advertisers

Press release

April 30th 2014

Opera Mediaworks, the world’s largest mobile advertising platform, has announced the acquisition of apprupt, a leading mobile advertising company in Germany. The deal will expand Opera Mediaworks’ reach into the German market whilst giving apprupt’s existing client base access to additional capabilities. Apprupt is a leading mobile advertising specialist in German-speaking markets, reaching more than 22 million mobile users. With a premium publisher portfolio of more than 250 mobile websites and apps, apprupt enables brands and advertising partners to engage with premium audiences on mobile devices through innovative rich media campaigns, as well as performance advertising solutions. Apprupt’s publisher clients include Bauer, IDG and Tomorrow Focus Media as well as Lovoo. Continue reading

value lies in meaningful contact - geddes iBeacons technology free for retailers

Get iBeacon solutions installed by September in time for Xmas

Press release

July17th 2014. Certain specific retailers will now able to install iBeacon technology for free, thanks to a new offer from Appflare, a global leader in iBeacon technology, security and deployment. iBeacon technology is set to revolutionise retail. Beacons can engage users more accurately than any other technology has allowed before, giving customers information that will benefit them in an exact moment. Continue reading

Stefano_Sassu Guest Post: 5 common problems every app developer faces

by Stefano Sassu, a vp with Ask Partner Network

App development has grown exponentially in the past few years, with new apps hitting the market every day. Such saturation means that developers are facing new and harder challenges throughout the development process. Here are my five common problems that app developers face and how to remedy them. Continue reading

true native advertising campaign - warner Native advertising campaign for Google Voice developed by Mapp Media

In conjunction with Essence Media, Songkick & MapMyFitness

A brand new, interactive native advertising campaign for Google Voice has been launched by Mapp Media . The campaign has been developed in conjunction with Essence Media and in partnership with Songkick and MapMyFitness. It pulls in information that is relevant to the user depending on the user’s environment and location. The Mapp Media campaign targets users according to factors such as context, location and interests. For example, when a music fan is on the O2 Venue page, the Voice Search ad prompts the user to ask for the best route to the O2 or which bars are in the O2. Continue reading

ads cannot eat users' gigabytes - vila A new IM service that’s simply quackkers

Quack! app is brill delivery mechanism for video ads

About the last thing you’d ever expect to be launched into the mobile industry would be yet another IM [Instant Messaging] service. Yet speaking to Fernando Vila and Guillermo Cardona (founder and international development manager respectively) of Quack! Messenger last week [July 2014], GoMo News was convinced the company had a strong future.They weren’t crackers! Why? Because Quack! isn’t just about messaging. It’s a clever way of delivering rich media ads plus it’s a really attractive revenue share model. There’s also some pretty neat technology behind the delivery of the ads to the IM client app. GoMo News also saw the best demo of a video ad running on a regular smartphone we’ve seen to date. Continue reading

revolutionises the mobile marketing space - troyano Quack! Messenger – IM app that shares advertising revenue with users expands into the UK

New instant messaging app shares advertising revenue with users
Users rewarded for frequency and length of conversations on a monthly basis
High quality ‘wanted advertising’ played as users chat without interruption

Press release

July 09th 2014: Quack! Messenger, the instant messaging app that shares advertising revenue with its users, has officially launched in the UK. The app, already successful in Spain and Italy, rewards users for contacting friends and family while broadcasting tailored and high-quality ‘wanted advertising’ to their devices without interrupting conversations. Quack! Messenger is available for free download on Android and iPhone and allows users to share images and videos. Continue reading

understanding gamification is essential - odou The inaugural Loyalty and Gamification World Championships

Free registration is now open online

Press release

Our loyalty is constantly put to the test by advertisers seeking to increase user engagement among customers, employees and their communities. But how well do the experts really know how to move people? LoyaltyGames will put marketers’ skills to the test in an innovative competition starting on July 12th 2014. Registrations are now open for the 2014 Loyalty and Gamification World Championship, a free online competition designed for students and professionals. LoyaltyGames 2014 is independently organized and administered by the Professional Services Champions League (PSCL). Continue reading

vani gundara Guest Post: How to make Craigslist ad design mobile friendly

by Vani Gundara, founder of DesignSpinners

There are an estimated six billion active smartphone users worldwide, all of whom could potentially be targeted by posting an ad on Craigslist. Better still, most users visit the ad not to research, but to buy. Therefore, it makes sense to tailor a marketing strategy to the owners of handheld and laptop devices. Initally clicking on the ads on Craigslist will show that most of them look the same – all text-based. While this is not an entirely bad thing – because it aims to go right to the point, many customers would like to see more. So, in order to make your Craigslist ad design better for visitors and potential buyers, here are my tips that will help make the ad more mobile friendly and effective. Continue reading

Tapjoy & Forrester report on the current state of in-app ads

40% of smartphone owners feel negatively about brands that provide in-app ads

Forrester and Tapjoy are issuing a research paper on the current state of in-app mobile advertising. The report shows that whilst the opportunity is huge, the most common types of in-app ads are ineffective. That’s even more so than web ads or online video ads – especially in terms of driving action, engagement and brand perceptions. The rewarded ad model, which offers in-app rewards such as premium content or feature upgrades in exchange for consumers’ participation, causes consumers to engage more frequently. Plus they feel twice as positively about the brands that offer them. Continue reading

alder Fiksu study finds Facebook’s mobile app ads deliver higher ROI vs banner & video

Facebook proves app monetization winner -delivers 50 per cent more purchasing users than other sources

Press release

May 28th 2014. Fiksu, developer of award-winning app marketing technologies, has announced the availability of a new Fiksu Labs Report comparing the performance of media sources for mobile app user acquisition. The report focuses on the ROI of Facebook’s mobile app ads, traditional banner ads, and video ads, and their effectiveness in delivering long term value for app publishers. Continue reading

there had to be an easy way - watkins Forget the footie – put a Ferrari in your video

Coull finds video completion rates amongst viewers are highest for sports videos

A new study by Coull has found that – despite the hype surrounding the World Cup (soccer/footie) tournament, videos featuring cars are most likely to engage UK online video audiences. The research found that 61 per cent of viewers watched sport related videos to the end. Coull is a provider of video monetisation technology and it has recently analysed 12 million videos plays. Irfon Watkins, Coull’s CEO, cobserved, “The most lucrative event in sports advertising – the football World Cup – has now kicked off. With millions of pounds being allocated to TV advertising during coverage. Online sports publishers should be looking at ways to give brands new opportunities to augment their TV ad spend online.” Continue reading

Splicky_promo The GoMo News Advertising Directory (MADS) gets an update

New directory sponsor is Splicky and latest addition is Ripple

The team here at GoMo Towers is in the process of updating the GoMo News Advertising Directory which currently covers 193 mobile marketing companies. We’d also like the opportunity to welcome our new sponsor - Splicky. The GoMo Ads Directory is currently ranked second by Google amongst the independent company guides – but we’re mow working hard to get our Top ranking back! If your company isn’t included please gt in touch with our team as soon as possible (details below). Continue reading

ZenithOptimedia Mobile is the main driver of adspend growth says ZenithOptimedia

Mobile will grow @ 49% p.a. vs desktop @ 9% p.a.

According to ZenithOptimedia‘s latest Advertising Expenditure Forecasts mobile advertising  is now the main driver of adspend growth and is growing 5.5 times faster than desktop internet. Zenith defines mobile advertising as all internet ads delivered to smartphones and tablets- whether display, classified or search, and including in-app ads. Meanwhile digital recruitment advertising is also booming, growing over 25 per cent in 2014. Again this is led by soaring smartphone and tablet usage, according to a separate report from the Association of Online Publishers and consulting firm Deloitte. Continue reading

nexage_graph Nexage finds ad formats growing by 516%

The list includes interstitial, rich media, and video ad formats

A bit of data mining has revealed that interstitial, rich media, and video ad formats are growing between 194 per cent and 516 per cent on Nexage‘s own Exchange. Right now, these formats represent 35 per cent of Nexage‘s total inventory. At the current pace, these formats will represent more than 50 per cent by next year [2015]. The ability to support virtually any ad format ( including native) means that advancements in the creative format can benefit from the power of programmatic trading, Nexage claims. Continue reading

sophisticated audience targeting for mobile video - staas NinthDecimal launches industry’s first audience targeted mobile video solution

TubeMogul is named the company’s first buy-side partner, bringing together the premiere software for video ad buying with NinthDecimal’s advanced audience targeting

June 9th 2014. NinthDecimal (formerly JiWire), the leading mobile audience intelligence company, in partnership with TubeMogul, the leading advertising software company for digital branding, has unveiled its mobile video solution, enabling advertisers for the first time to target precise audiences on pre-roll mobile video. NinthDecimal is the only company to provide the industry with an end-to-end solution for reaching, engaging and measuring high-performing audiences across display, rich-media and video, all on a single platform. Continue reading