Category Archives:
Mobile Ad&Mktg

DWMF_amsterdam Digital Marketing World Forum Amsterdam

[ April 13, 2016 7:00 am to April 14, 2016 6:00 pm. ] Organisers: Sixdegrees
Venue: Felix Meritis
Location: Amsterdam, Netherlands
Hashtag: #DMWF

Registration: here
Stay tuned for special GoMo News readers‘ offers

Whether you specialise in influencer marketing; customer engagement; social media analytics; marketing automation; personalisation; analysing sentiment; or other areas in the digital and social marketing sphere, DMWF provides a fantastic forum to access to a senior level audience. Continue reading

a clear warning - erlin Brain Test malware more cunning than 1st thought

Tripwire’s Erlin warns of dangers

An app known as Brain Test has been infecting Android phones since August [2015]. Apparently, it pushes unwanted ads onto devices. However, researchers now think the malware may be more advanced than previously thought. According to a report cited by EWeek, the malware installs a rootkit allowing hackers to run an arbitrary code on the infected device. Tim Erlin, director of security IT and risk management at Tripwire commented, “Ads appearing on your Android phone outside of a specific application are a clear warning sign that something is wrong.” Continue reading

karl_whitfield Application-to-Person connects more people than any other platform says OpenMarket

SMS is more prevalent than any global language

A recent report from OpenMarket and and Portio Research has found that of the 7.3 billion people worldwide, 6.1 billion use an SMS-enabled phone. This amounts to 84 per cent of the global population – making text/SMS more prevalent than any global language. Moreover, it also means that Application-to-Person (A2P) connects more people than any other platform in human history. OpenMarket argues that this makes SMS the ideal mechanism for businesses to use to communicate with their customers.  The Portio Research report – entitled ‘SMS: The language of 6 billion people‘,  promotes a ‘mobile first’ mind set and the growing emphasis on content personalisation. It also reveals three megatrends that are shaping the way consumers purchase goods and services, and interact with brands. Continue reading

jay-emmet OpenMarket research shows that personalisation is key to enterprise comms

SMS remains the top global language with 84 per cent of adults using a text-enabled mobile device

Press release

October 14th 2015. OpenMarket, a leader in enterprise mobile engagement, and Portio Research, a UK-based market research firm, have announced the launch of a new report on the trends driving communications technology globally. The Portio Research report, sponsored by OpenMarket and titled ‘SMS: The language of 6 billion people‘ examines the shift towards a ‘mobile first’ mind set, the unprecedented reach of SMS, and the growing emphasis on content personalisation. It also reveals the three megatrends that are shaping the way consumers purchase goods and services, and interact with brands. OpenMarket and Portio Research will present a 60-minute webinar on October 29th [2015] to discuss the report findings. Continue reading

Sky invests $5m in advertising technology firm Sharethrough

Press release

September 30th 2014. Sky has invested $5 million in the US-based advertising technology firm Sharethrough as part of its strategy to drive innovation by partnering with emerging technology companies. Sharethrough claims to be the world leader in ‘native advertising’, offering software that enables publishers to monetise their sites and apps with adverts that are non-interruptive and stylistically similar to the surrounding content. For advertisers, Sharethrough’s software provides them with an automated solution to match online ad campaigns to the web pages they are hosted on. Continue reading

- williams Invisible mobile ads could increase demand for adblocking

AdBlock Plus has found way of offering its Adblock browser for Android on Google Play

According to Ben Williams, head of operations with Adblock Plus, a recent study from Forensiq focused on fraud detection revealed that thousands of mobile applications in both Google and Apple’s apps stores misled marketers. They did so by loading invisible adverts that cannot be seen by users, and in doing so costing the marketing and advertising industry an estimated $1 billion a year. His company says that the findings from this report supports further evidence that advertising fraud is spreading rapidly from online to the mobile app advertising market – which is expected to grow by up to 50 per cent to almost $21 billion this year in the USA alone. Continue reading

tessier Mobile ad veteran Tessier joins adsquare

Organiser of MobileDrinks & AppDays

Mobile ad industry veteran, Vincent Tessier has joined adsquare as vp for demand partnerships. With more than 10 years of experience in media and mobile, Vincent has been prominent on French digital landscape since the early 2000s – having worked at AOL, Cellfish Media, Trademob and most recently LAPLACEMEDIA. “Very few companies are able to offer what adsquare is offering to our market, empowering unprecedented targeting possibilities, especially in Europe,” Tessier observed. He is well known within the mobile community for initiatives such as (his blog); organising MobileDrinks meetups and for AppDays, which claims to be the largest conference about mobile and apps in France. Continue reading

nadella Satya Nadella’s email announcing Nokia job losses

Workforce reductions “primarily in our phone business”

Here’s a transcript of the email sent out to Microsoft (and therefore former Nokia) employees by current CEO, Satya Nadella … “Team. Over the past few weeks, I’ve shared with you our mission, strategy, structure and culture. Today [July 7th 2015], I want to discuss our plans to focus our talent and investments in areas where we have differentiation and potential for growth, as well as how we’ll partner to drive better scale and results. In all we do, we will take a long-term view and build deep technical capability that allows us to innovate in the future. With that context, I want to update you on decisions impacting our phone business and share more on last week’s mapping and display advertising announcements. We anticipate that these changes, in addition to other headcount alignment changes, will result in the reduction of up to 7,800 positions globally, primarily in our phone business.” Continue reading

music festival feature Glasto goers are able to get ‘free’ Power Bar early

Just text Festival to 3650 and get one early

There’s nothing like a good story to flush out the real truth. As we said in our original story ‘Glasto fans have no chance of a free EE charger‘, ”We’re sure that EE has, in fact, got a great counter to our allegations.” Indeed, the company has a really good one. Anyone attending the UK’s Glastonbury music festival has actually been able to obtain their ‘free Power Bar’ from June 18th [2015]. So in plenty of time for the June 24th [2015] start of this event. If you are wondering what a Power Bar is, well it’s effectively a portable mobile charger. And EE customers going to the event were advised to text “Festival” to 3650 from the 15th June [2015]. But you had to register your mobile phone as attending for this to work. Continue reading

- cotterrell O2 helping Exterion to better target Tube users

It’s all about the Out-of-Home sector

This could well be ground breaking stuff. Telefónica UK (which owns the O2 brand) has entered a partnership with Exterion Media, aiming to provide better targeting for those using the London Underground (best known as The Tube). Telefónica is utilising its Smart Steps solution to furnish anonymous data from across its mobile network of 24 million O2 devices. This will provide, for example, the ability to highlight certain stations, days, and times by audience affluence and other lifestyle perspectives. Continue reading

LondonUnderground Exterion Media &Telefónica UK create ground breaking partnership

Press release

Aimed at the OOH [Out-of-Home] sector

The new partnership will enable Exterion Media to tailor advertising campaigns based on unique audience insights, changing the way that OOH advertising is bought, sold and optimised on the London Underground

May 3rd 2015. Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business, has announced announcing an exclusive partnership with Telefónica UK, one of the world’s biggest telecommunications companies to support the London Underground (LU) Media Estate. In an ever-more data-driven industry, advertisers increasingly need to produce targeted campaigns to enhance their effectiveness and demonstrate a greater return on investment. Continue reading

power bars clearly on display EE says today is in 65 days time

That’s if you want a free Power Bar

It seems that UK MNO [Mobile Network Operator], EE, has massively underestimated demand for one of its customer loyalty programmes – the Power Bar. The company says, “The response to Power Bars has been incredible. We received a million requests in just four days, and want to make sure these requests are fulfilled while we await the next Power Bar delivery. Text us from 8am on 24th June [2015] to get your code.” Which is all well and good, of course. Except that the company has failed to remove its promotional material. Hence, GoMo News spent at least 30 minutes in a queue [line] today [May 26th 2015] looking straight at the customer desk in the company’s Poole, Dorset branch. And there it was in black and white – “get your Power Bar today.” Yet, EE has know since last month [April 20th 2015] that it doesn’t have enough stock to meet demand. Continue reading

Z3+ no heart rate monitor - kerr Sony creates confusion with latest Xperia naming convention

Is it a Z3+ or a Z4? Users need to know

It’s not very characteristic of an established player such as Sony to make a complete hash of its handset model conventions but it appears to have achieved this feat with the launch of the Z3+ worldwide. Except in its home market – Japan, where the same device will be known as the Z4. In a world where everything can be discovered online, “Muddying the waters with different names for the same handset could lead to consumer confusion, warns Rob Kerr, a mobiles expert with uSwitch. GoMo News wonders whether this messing with the numbers 3 and 4 could have something to do with the fact that the number four is unlucky in some countries – particularly Korea. It’s a bit like Apple launching the iPhone 13 (if the US based company is lucky enough to get that far). Which is why here at GoMo Towers we thought that Samsung wouldn’t launch a handset known as the Galaxy S4. (See here). Continue reading

audience-first strategies- naggar Programmatic marketplace growing significantly says Turn

Mobile and video ad spend increasing

Turn, the digital marketing hub, has released its Advertising Intelligence Index report which reveals data-driven marketing trends worldwide. Overall, the last twelve months is shows significant growth in the programmatic marketplace. This is probably due to broader adoption of programmatic buying on all channels globally. Mobile and video advertising has seen increased spending and growing competition as brands and agencies embrace programmatic. Both the EMEA and APAC markets continue to mature towards stable levels of high competition. Continue reading

European nations accelerate alongside America in the programmatic race

Press release

May 20th 2015. The last twelve months show significant growth in the programmatic marketplace thanks to broader adoption of programmatic buying on all channels around the globe, according to the new Advertising Intelligence Report from Turn, the digital hub for marketers. As brands and agencies embrace programmatic, the landscape for mobile and video has seen increased spending and growing competition as EMEA and APAC markets continue to mature towards stable levels of high competition. The report shows data-driven marketing trends worldwide from April 2014 through March 2015, compared with the same period last year – April 2013 through March 2014. Continue reading