Category Archives:
Mobile Ad&Mktg

underlying appcosts still rising - alder Apple’s iPhone 6 & iOS 8 increase loyal app user cost by 34%

Fiksu’s Indexes show how latest launches affect developers’ costs

A massive increase (34 per cent) in the cost to developers of maintaining loyal app users has just been reported by Fiksu. The latest Fiksu Indexes (for September 2014). The company is blaming the rise on the impact of iOS 8 and new iPhone 6/6 Plus launches on app marketing. Fiksu says that whilst it reports onthe increase month-over-month and year-over-year, “it is important to note that there is more enthusiasm for devices and apps than ever before.” Not all of it is down to Apple. Events in the Android world will have some influence. However, Cost Per Loyal User (CPLU) on Android dropped to $0.08, down 10 per cent month-over-month and 9 per cent year-over-year. Continue reading

snapchat_ads Snapchat takes advertising for US based users

Warns it’s going to feel a little weird at first

Over the weekend of the 18th-19th October [2014], Snapchat decided to test the waters by accepting advertising for its users in the USA. This is what the firm said in its official blog …. “This weekend we’re placing an advertisement in ‘Recent Updates’ for Snapchatters in the USA. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space.” The move didn’t surprise some observers. according to eMarketer, mobile advertising will total $18.99 billion in the USA this year [2014], up 78 per cent from $10.67 billion in 2013. Continue reading

people go straight to mobile - kordestani Google looking strong in emerging markets

Android One is particularly key for India

When Google announced its Q3 earnings recently, the results disappointed most industry analysts. Google’s worse than expected performance has been blamed on a slow down in paid click-through revenue. However, one of the areas that Google is looking strong is their mobile strategy in emerging markets. As Google chief business officer, Omid Kordestani, commented, “Emerging markets are fundamentally different from developed. In countries like Indonesia [currently BlackBerry's stronghold - Ed.], people go straight to mobile. That’s why you see us launch things like Android One.” Here Marco Veremis, Upstream’s CEO, comments on the earnings what Google is doing right in their approach to emerging markets – especially in India. Continue reading

brand-safe opporuntities for mobile Nexage reports 227% growth in programmatic spend

Above-market growth demonstrates that premium publishers, media buyers, agencies and advertisers are increasingly building their mobile programmatic business on the Nexage Marketplace

Press release

September 18, 2014. Nexage, the leading premium mobile advertising marketplace, has announced that programmatic spend through the Nexage Marketplace grew 227 percent annually. The above-market growth affirms and animates the impact of three key trends: – a massive consumer shift to mobile; a rapid adoption of programmatic as the core trading model; and the acceleration of brand spend in the premium segment as advertisers energise to reach and compel the mobile consumer via programmatic buying. Continue reading

video ads to increase dramatically - yong Citrix’ latest report show mobile video’s importance

Those meerkat people 1st in UK with Facebook video ads

In its bi-annual analysis of mobile usage and experience worldwide, the Citrix Mobile Analytics Report shows a significant increase in the use of mobile video over 2013. This applies to advertising as well as entertainment, which is trending towards video ads away from banner ads, indicative of the power of video ads to engage an audience. For example, comparethemarket.com [not comparethemeerkat.com – Ed.] became the first UK brand to run Facebook Premium Video ads. Additionally, Twitter has introduced promoted video, and Instagram launched video ads. The latest report also finds that mobile subscribers on LTE networks are 1.5 times more likely to watch video than subscribers on 3G networks. Continue reading

Mark_davis_citrix Citrix data shows new trends in mobile subscriber data usage

Latest Citrix Mobile Analytics Report reveals subscriber preferences and the impact of video on mobile networks

Press release

September 3rd 2014. Citrix has released the Citrix Mobile Analytics Report for Q3-Q4 2014. The Mobile Analytics Report provides insight into subscriber behaviour and related factors that determine quality of experience (QoE) for mobile data services. The latest report finds that mobile subscribers on LTE networks are 1.5 times more likely to watch video than subscribers on 3G networks. Continue reading

underlying appcosts still rising - alder Cost of app marketing continues to soar in July indicating a blockbuster year for mobile advertising

Year-over-year metrics for all Indexes point upwards even as July shows minimal changes

Press release

August 27th 2014 Despite month-to-month ebbs and flows, an analysis of mobile app marketing competition and costs from 2012-2014 by Fiksu shows relentless increases. Instead of expected Summer slowdowns, the Fiksu Cost Per Loyal User (CPLU) Index came in at $1.97 for July [2014], its second-highest point in the four-year history of the Fiksu Indexes, representing an increase of 9 per cent year-over-year. Along with CPLU, the Cost Per Install (CPI) Indexes also rose, surging up 44 per cent year-over-year on Android (although down 9 per cent from June), and up 16 per cent over 2013 and 24 per cent from last month on iOS. Continue reading

more than obtaining a mobile number to receive SMS - kutic Texting isn’t dead thanks to 2-way SMS

How can it be when Infobip processes 1.5 billion+ SMS per month?

Given the hype that surrounds OTT services such as WhatsApp, Facebook Messenger, WeChat and Line, regular mobile industry members could be forgiven for thinking that SMS (texting) is dead or dying. That’s very obviously not the case when just one SMS specialist, Infobip can be claiming to processes over 1.5 billion SMS messages per month. How can that be? Well, Infobip claims to have access to one of the largest two-way SMS coverage sets in the world – as supported by a single technical provider. Continue reading

infobip_logo Infobip extends two-waySMS messaging coverage to 40 Countries

National numbers and short codes available to engage billions of mobile users across global markets including USA, Brazil, China, Russia and South Africa

Press release

August 21st 2014. Mobile messaging and payments provider Infobip has announced that it has extended its two-way SMS messaging coverage to 40 countries, including the USA, Brazil, China, India, Russia, South Africa and Mexico. Infobip customers now have access to one of the largest two-way SMS coverage sets in the world, as supported by a single technical provider. Two-way SMS messaging enables online businesses, service providers, application developers, and marketing agencies to unlock the full potential of instant, time-sensitive mobile consumer interaction. Continue reading

jetpac's web site announcement Google’s acquisition of AI tech Jetpac sounds alarms

Better download the City Guides iOS app fast before it goes

The news leaked out from San Francisco based, Jetpac, was being acquired by Google way before the search giant confirmed the fact itself. JetPac is an artificial intelligence (AI) firm specialising in deep learning technology. To date, the company has been know for the three apps it offers Apple iOS users via the iTunes app store. The chief of these is City Guides. You’d better download it fast because Jetpac announced on its own web site that it is going to pull the app shortly and stop actively supporting it from September 15th [2014]. That’s one reason to panic. The other concerns Jetpac’s ability to spy on your photos. Continue reading

Brits update world leading fantasy footie app

GoMo meets team in London’s high tech Thirsty Bear pub

One of the main reasons why GoMo News trekked up to London’s Waterloo area was the fact that we were meeting in London’s high tech Thirsty Bear pub. Where you can order your drinks on an iPad. But we also wanted an insight into the thinking of a currently successful mobile game developer. And as such managed a cozy chat with Des O’Connor, a producer with Square Enix which has just released Champ Man 15. This is a world leading fantasy footie app and apparently ’15′ will appear first in the Apple iTunes App Store. Why this developer is releasing the iOS version first (rather than the Android version) totally eluded us. Continue reading

left 2 right - krishnan, nayar, pulickal M&C Saatchi lands Delhi’s February in agency partnership

It’s all going to be happening in Shahpur Jat

Following a strategic review of M&C Saatchi Worldwide’s operations, Saatchi’s new Indian agency – M&C Saatchi February has been created. It’s a tie-up between February & M&C Saatchi and will be headquartered in February‘s offices in Delhi’s up-and-coming creative zone of Shahpur Jat. Significantly, February’s founders Gopal Krishnan and Nirmal Pulickal will be taking over leadership of the combined operation. The pair will be supported by Anjali Nayar, who is currently CEO of M&C Saatchi Delhi. Whilst India is the world’s second most populous country, it is currently the fourteenth largest advertising market. Plus it has one of the lowest advertising spends per capita. However, with the advertising marketing already growing by 8 per cent per annum. Hence the deal. Continue reading

Opera Mediaworks divides 2.3m Brit iPhone app users into 10 groups

All the better to work out which brands they might interwork with

It’s an interesting concept – categorising smartphone (in this case only the iPhone) users via the types of apps they have installed in order to predict how they will interact with mobile ads. Well, that’s exactly what Opera Mediaworks (which claims to be the largest mobile advertising platform) decided to do. The research identified ten different mobile user profiles based on the apps they have. The research was actually conducted by The University of Nottingham’s Advanced Data Analysis Centre. Entitled ‘The App DNA Behavioural Study‘, it categorised 2.3 million British Apple iPhone users.We’re not sure how just studying iOS users helps with targeting Android users, though. Continue reading

reflection of what we’ve built - samadi Opera Mediaworks continues to expand global footprint

Acquires apprupt to better serve German market
Leading German player brings depth and breadth to end-to-end platform for publishers and advertisers

Press release

April 30th 2014

Opera Mediaworks, the world’s largest mobile advertising platform, has announced the acquisition of apprupt, a leading mobile advertising company in Germany. The deal will expand Opera Mediaworks’ reach into the German market whilst giving apprupt’s existing client base access to additional capabilities. Apprupt is a leading mobile advertising specialist in German-speaking markets, reaching more than 22 million mobile users. With a premium publisher portfolio of more than 250 mobile websites and apps, apprupt enables brands and advertising partners to engage with premium audiences on mobile devices through innovative rich media campaigns, as well as performance advertising solutions. Apprupt’s publisher clients include Bauer, IDG and Tomorrow Focus Media as well as Lovoo. Continue reading

value lies in meaningful contact - geddes iBeacons technology free for retailers

Get iBeacon solutions installed by September in time for Xmas

Press release

July17th 2014. Certain specific retailers will now able to install iBeacon technology for free, thanks to a new offer from Appflare, a global leader in iBeacon technology, security and deployment. iBeacon technology is set to revolutionise retail. Beacons can engage users more accurately than any other technology has allowed before, giving customers information that will benefit them in an exact moment. Continue reading