Category Archives:
Mobile Ad&Mktg

underlying appcosts still rising - alder Cost of app marketing continues to soar in July indicating a blockbuster year for mobile advertising

Year-over-year metrics for all Indexes point upwards even as July shows minimal changes

Press release

August 27th 2014 Despite month-to-month ebbs and flows, an analysis of mobile app marketing competition and costs from 2012-2014 by Fiksu shows relentless increases. Instead of expected Summer slowdowns, the Fiksu Cost Per Loyal User (CPLU) Index came in at $1.97 for July [2014], its second-highest point in the four-year history of the Fiksu Indexes, representing an increase of 9 per cent year-over-year. Along with CPLU, the Cost Per Install (CPI) Indexes also rose, surging up 44 per cent year-over-year on Android (although down 9 per cent from June), and up 16 per cent over 2013 and 24 per cent from last month on iOS. Continue reading

more than obtaining a mobile number to receive SMS - kutic Texting isn’t dead thanks to 2-way SMS

How can it be when Infobip processes 1.5 billion+ SMS per month?

Given the hype that surrounds OTT services such as WhatsApp, Facebook Messenger, WeChat and Line, regular mobile industry members could be forgiven for thinking that SMS (texting) is dead or dying. That’s very obviously not the case when just one SMS specialist, Infobip can be claiming to processes over 1.5 billion SMS messages per month. How can that be? Well, Infobip claims to have access to one of the largest two-way SMS coverage sets in the world – as supported by a single technical provider. Continue reading

infobip_logo Infobip extends two-waySMS messaging coverage to 40 Countries

National numbers and short codes available to engage billions of mobile users across global markets including USA, Brazil, China, Russia and South Africa

Press release

August 21st 2014. Mobile messaging and payments provider Infobip has announced that it has extended its two-way SMS messaging coverage to 40 countries, including the USA, Brazil, China, India, Russia, South Africa and Mexico. Infobip customers now have access to one of the largest two-way SMS coverage sets in the world, as supported by a single technical provider. Two-way SMS messaging enables online businesses, service providers, application developers, and marketing agencies to unlock the full potential of instant, time-sensitive mobile consumer interaction. Continue reading

jetpac's web site announcement Google’s acquisition of AI tech Jetpac sounds alarms

Better download the City Guides iOS app fast before it goes

The news leaked out from San Francisco based, Jetpac, was being acquired by Google way before the search giant confirmed the fact itself. JetPac is an artificial intelligence (AI) firm specialising in deep learning technology. To date, the company has been know for the three apps it offers Apple iOS users via the iTunes app store. The chief of these is City Guides. You’d better download it fast because Jetpac announced on its own web site that it is going to pull the app shortly and stop actively supporting it from September 15th [2014]. That’s one reason to panic. The other concerns Jetpac’s ability to spy on your photos. Continue reading

Brits update world leading fantasy footie app

GoMo meets team in London’s high tech Thirsty Bear pub

One of the main reasons why GoMo News trekked up to London’s Waterloo area was the fact that we were meeting in London’s high tech Thirsty Bear pub. Where you can order your drinks on an iPad. But we also wanted an insight into the thinking of a currently successful mobile game developer. And as such managed a cozy chat with Des O’Connor, a producer with Square Enix which has just released Champ Man 15. This is a world leading fantasy footie app and apparently ’15′ will appear first in the Apple iTunes App Store. Why this developer is releasing the iOS version first (rather than the Android version) totally eluded us. Continue reading

left 2 right - krishnan, nayar, pulickal M&C Saatchi lands Delhi’s February in agency partnership

It’s all going to be happening in Shahpur Jat

Following a strategic review of M&C Saatchi Worldwide’s operations, Saatchi’s new Indian agency – M&C Saatchi February has been created. It’s a tie-up between February & M&C Saatchi and will be headquartered in February‘s offices in Delhi’s up-and-coming creative zone of Shahpur Jat. Significantly, February’s founders Gopal Krishnan and Nirmal Pulickal will be taking over leadership of the combined operation. The pair will be supported by Anjali Nayar, who is currently CEO of M&C Saatchi Delhi. Whilst India is the world’s second most populous country, it is currently the fourteenth largest advertising market. Plus it has one of the lowest advertising spends per capita. However, with the advertising marketing already growing by 8 per cent per annum. Hence the deal. Continue reading

Opera Mediaworks divides 2.3m Brit iPhone app users into 10 groups

All the better to work out which brands they might interwork with

It’s an interesting concept – categorising smartphone (in this case only the iPhone) users via the types of apps they have installed in order to predict how they will interact with mobile ads. Well, that’s exactly what Opera Mediaworks (which claims to be the largest mobile advertising platform) decided to do. The research identified ten different mobile user profiles based on the apps they have. The research was actually conducted by The University of Nottingham’s Advanced Data Analysis Centre. Entitled ‘The App DNA Behavioural Study‘, it categorised 2.3 million British Apple iPhone users.We’re not sure how just studying iOS users helps with targeting Android users, though. Continue reading

reflection of what we’ve built - samadi Opera Mediaworks continues to expand global footprint

Acquires apprupt to better serve German market
Leading German player brings depth and breadth to end-to-end platform for publishers and advertisers

Press release

April 30th 2014

Opera Mediaworks, the world’s largest mobile advertising platform, has announced the acquisition of apprupt, a leading mobile advertising company in Germany. The deal will expand Opera Mediaworks’ reach into the German market whilst giving apprupt’s existing client base access to additional capabilities. Apprupt is a leading mobile advertising specialist in German-speaking markets, reaching more than 22 million mobile users. With a premium publisher portfolio of more than 250 mobile websites and apps, apprupt enables brands and advertising partners to engage with premium audiences on mobile devices through innovative rich media campaigns, as well as performance advertising solutions. Apprupt’s publisher clients include Bauer, IDG and Tomorrow Focus Media as well as Lovoo. Continue reading

value lies in meaningful contact - geddes iBeacons technology free for retailers

Get iBeacon solutions installed by September in time for Xmas

Press release

July17th 2014. Certain specific retailers will now able to install iBeacon technology for free, thanks to a new offer from Appflare, a global leader in iBeacon technology, security and deployment. iBeacon technology is set to revolutionise retail. Beacons can engage users more accurately than any other technology has allowed before, giving customers information that will benefit them in an exact moment. Continue reading

Stefano_Sassu Guest Post: 5 common problems every app developer faces

by Stefano Sassu, a vp with Ask Partner Network

App development has grown exponentially in the past few years, with new apps hitting the market every day. Such saturation means that developers are facing new and harder challenges throughout the development process. Here are my five common problems that app developers face and how to remedy them. Continue reading

true native advertising campaign - warner Native advertising campaign for Google Voice developed by Mapp Media

In conjunction with Essence Media, Songkick & MapMyFitness

A brand new, interactive native advertising campaign for Google Voice has been launched by Mapp Media . The campaign has been developed in conjunction with Essence Media and in partnership with Songkick and MapMyFitness. It pulls in information that is relevant to the user depending on the user’s environment and location. The Mapp Media campaign targets users according to factors such as context, location and interests. For example, when a music fan is on the O2 Venue page, the Voice Search ad prompts the user to ask for the best route to the O2 or which bars are in the O2. Continue reading

ads cannot eat users' gigabytes - vila A new IM service that’s simply quackkers

Quack! app is brill delivery mechanism for video ads

About the last thing you’d ever expect to be launched into the mobile industry would be yet another IM [Instant Messaging] service. Yet speaking to Fernando Vila and Guillermo Cardona (founder and international development manager respectively) of Quack! Messenger last week [July 2014], GoMo News was convinced the company had a strong future.They weren’t crackers! Why? Because Quack! isn’t just about messaging. It’s a clever way of delivering rich media ads plus it’s a really attractive revenue share model. There’s also some pretty neat technology behind the delivery of the ads to the IM client app. GoMo News also saw the best demo of a video ad running on a regular smartphone we’ve seen to date. Continue reading

revolutionises the mobile marketing space - troyano Quack! Messenger – IM app that shares advertising revenue with users expands into the UK

New instant messaging app shares advertising revenue with users
Users rewarded for frequency and length of conversations on a monthly basis
High quality ‘wanted advertising’ played as users chat without interruption

Press release

July 09th 2014: Quack! Messenger, the instant messaging app that shares advertising revenue with its users, has officially launched in the UK. The app, already successful in Spain and Italy, rewards users for contacting friends and family while broadcasting tailored and high-quality ‘wanted advertising’ to their devices without interrupting conversations. Quack! Messenger is available for free download on Android and iPhone and allows users to share images and videos. Continue reading

understanding gamification is essential - odou The inaugural Loyalty and Gamification World Championships

Free registration is now open online

Press release

Our loyalty is constantly put to the test by advertisers seeking to increase user engagement among customers, employees and their communities. But how well do the experts really know how to move people? LoyaltyGames will put marketers’ skills to the test in an innovative competition starting on July 12th 2014. Registrations are now open for the 2014 Loyalty and Gamification World Championship, a free online competition designed for students and professionals. LoyaltyGames 2014 is independently organized and administered by the Professional Services Champions League (PSCL). Continue reading

vani gundara Guest Post: How to make Craigslist ad design mobile friendly

by Vani Gundara, founder of DesignSpinners

There are an estimated six billion active smartphone users worldwide, all of whom could potentially be targeted by posting an ad on Craigslist. Better still, most users visit the ad not to research, but to buy. Therefore, it makes sense to tailor a marketing strategy to the owners of handheld and laptop devices. Initally clicking on the ads on Craigslist will show that most of them look the same – all text-based. While this is not an entirely bad thing – because it aims to go right to the point, many customers would like to see more. So, in order to make your Craigslist ad design better for visitors and potential buyers, here are my tips that will help make the ad more mobile friendly and effective. Continue reading