Creative Mobile Agency We Love Mobile to re-design Orange Music Store

We Love Mobile has won a new deal to work with Orange.
What is the deal?
Orange has chosen We Love Mobile to re-design its Orange Music Store. Orange Music Store is a portal on Orange World that encourages downloads. We Love Mobile will work with the usability team to re-invent the portal.
Why?
Well as We Love Mobile are [...]

Bulgaria’s M-Tel mobile operator embraces mobile advertising with Out There Media

The Bulgarian mobile operator M-Tel (with the Vodafone live portal) has chosen mobile advertising company Out There Media to launch a platform that will make Bulgaria open to mobile advertising.

How?
Basically, Out There media is the platform. That means that its Mobucks marketplace will enable brands or agencies to monetize their inventory via mobile. Out There [...]

UK Home Office opposes knife crime with mobile application

Mobile Interactive Group and Saint, the digital section of RKCR/Y&R, have launched a mobile app called Pocket Beatz. The free app allows users to create mini-tracks from rep-recorded samples, and syncs with the users address book so they can share them with friends. The app is available from the Bebo page of the Home Office’s [...]

Mobile advertiser Ping Mobile signs resale deal with mobile entertainment site Myxer

Ping Mobile today announced a partnership with ad-funded mobile entertainment aggregator Myxer. The entertainment site can now resell Ping marketing and advertising solutions to it’s advertisers and agencies.
Ping Mobile, the mobile marketing branch of Ping Media Group, now has access to Myxers 18 million customer base. Myxer focuses on selling ringtones, wallpaper, videos and games [...]

Qdoba shows 52% redemption rate from JAGTAG mobile coupons

Qdoba, a Mexican fast-food chain in the US, recently ran a mobile coupon campaign using the JAGTAG MMS mobile barcode system. JAGTAG has released the results from the campaign, showing an average coupon redemption rate of 52%

JAGTAG ran the Qdoba program to promote a new restaurant near the University of Michigan campus. JAGTAG 2d barcodes [...]

RingRing Media on success in mobile advertising and the importance of accounting

RingRing Media is one of the companies I would have loved to catch up with over MWC, but never had the chance. Yesterday, it announced it has quadrupled it’s mobile search spend following good campaign results. We had a post-MWC brief with RingRing about what it does in the mobile advertising space, and what is [...]

ScrOOn launches pick-and-choose library for branded social media services

Social media platform ScrOOn is launching a service to help bring brands closer to their consumers. ScrOOn creates branded media like web TV and social networks to help agencies communicate with audiences.
ScrOOn allows brands to choose services from a back-end library, customise them, and integrate them into any existing website. Services range from video sharing, [...]

Virgin Mobile USA launches new Britney Spears campaign - but does endorsement work on mobile?

Virgin Mobile USA has launched it’s new “Take Advantage” campaign, informing customers of greater control over their mobile billing and costs. It’s also taking advantage of the Virgin sponsorship of Britney Spears new “Circus” tour, to integrate her into the campaign.
The theme for the campaign is that Virgin is encouraging customers to take advantage of [...]

Fanta Stealth Sounds by Ogilvy

I checked out the Fanta mobile site and thought I would write a short review on one of the new Stealth Sounds services. I had heard about this in a presentation at one of the conferences but had never seen it. Its like the Lynx effect sound monitor with a younger funkier edge.
  

My first reaction [...]

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