Category Archives:
Mobile Ad&Mktg

Karel_ellis_gray adsquare strengthens UK presence with Karel Ellis-Gray

Additional country manager for France to follow

With nearly a decade’s experience in the digital industry, Karel Ellis-Gray has joined adsquare – the Berlin-based provider of mobile audience data, as country manager for the UK. Increasing its man-power in core markets to meet agency needs means, for example, that UK clients can access adsquare audience data via market leading demand side platforms such as AppNexus, byyd, StrikeAd, AdMaxim, and LiquidM. Prior to adsquare, Karel has gained nearly a decade’s experience in digital and mobile advertising, most recently at Trademob and Next Performance. He will now lead adsquare’s UK operations, working directly with UK advertisers, agencies and trading desks to make ads more relevant. Continue reading

skewered approach - Dr KF Lai Banks fail to promote their services via mobile

They’re using TV instead says BuzzCity

According to mobile advertising network, BuzzCity, the Banks are failing to communicate on the very devices they are offering their services on. Only 16 per cent of marketing spend for mobile banking was placed on mobile advertising, a decrease of 10 per cent from 2013 and less is spent on radio and newspaper – 9 per cent respectively. By contrast, TV cited as the most used medium for promotions with 42 per cent. Those figures are taken from to BuzzCity’s latest report which is available for free downloading from here. It also reveals a 60 per cent increase in people using their mobile devices to bank online. Continue reading

WideOrbit’s WO Mobile solution expands SMS capabilities of TV & radio

Addition of studio chat, subscription centre and other new features lets broadcasters involve audiences in programming, news and advertising campaigns from their mobile devices

Press release

April 10th 2015. WideOrbit, a leading provider of advertising management software for media companies, has announced key updates to WO Mobile, its mobile campaign tool for engaging consumers on mobile devices with targeted SMS and MMS campaigns. The latest release of WO Mobile adds features developed to enhance broadcaster engagement with on-the-move audiences, including Studio Chat, a Subscription Centre and customisation of direct response advertising campaigns. Continue reading

keilback - accused by wingoads GoMo News reader rails @ AdMobix

Wingoads trying to get $2,000 refund

As probably the only truly independent news sites around covering the mobile advertising arena, Alex Lane of WingoAds contacted GoMo News out of frustration over his dealings with programic mobile specialists, AdMobix. Lane seems especially angry with AdMobix’ CEO, Kent Keilback who he accuses of refusing to contact his company (Wingoads). Mr Lane also alleges that AdMobix refuses to pay $2,000 owed to his company and urges other GoMo News readers to blacklist this supplier. Actually Nick Lane used quite colourful language saying, “We are writing to let you know that AdMobix is a bunch of cr**ks and th*****s.” So now, GoMo News is waiting to hear from Mr Keilback, too in order to see how he responds to these major allegations. Continue reading

moms primary target - bager Mobile is crucial for brands targeting young mums says IAB

Only 5% of Millennial Mums in China have no smartphone

Brands should definitely be concentrating on mobile as the prime channel to reach the so-called ‘Millennial Mums’ according to a new report produced by the Interactive Advertising Bureau (IAB) and BabyCenter. Not only is the reported time spent by these feamles on mobile exceeding or approaching parity with TV, but they are incredibly likely to switch brands. The report is entitled ‘2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms‘ and it looks at young mothers aged 18 to 32 in the USA, Brazil, Canada, China and the UK. According to the report, motherhood triggers new priorities when it comes to purchase decisions, sparking a substantial brand shift moment in a wide range of categories. Continue reading

Smartphone ownership hits historic high among US millennial moms, surpassing laptop/PC ownership for the first time

New international study from IAB & BabyCenter shows reported time spent on mobile exceeding or approaching parity with TV in the USA, Brazil, Canada, China and UK

Press release

February 10th 2015. The Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence, and BabyCenter today released ‘2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms,’ a research report that compares and contrasts the technology habits and media behaviors of online moms ages 18 to 32 in the USA, Brazil, Canada, China and the UK – revealing the importance for brands to focus on mobile to reach the coveted demographic of millennial moms around the world. Continue reading

WN_awards Voting for WN Mobile Games Awards starts today

To Russia with love

Here’s your chance to influence the outcome of the Winter Nights [WN] Mobile Games Awards 2015. There will be two rounds of online voting and the first starts today [January 15th 2015] and ends on January 22nd [2015]. The second round starts on January 21st and ends on January 29th [2015]. The nominations are for Advertising platform / Traffic Provider; Analytics platform; sound in games; localisation service and platform partner relations. Now if you want to know who the nominees are, all you have to do is visit the web-site here. Perhaps the best bit is that the winnders will be announced at the WN conference which just so happens to take place in St Petersburg, Russia. Continue reading

all these  technologies are available right now - balcombe Wearable fitness gadgets under Xmas tree in ’14

Not all will be smartphone compatible, though

It appears to be a safe bet that wearable fitness gadgets will prove a popular choice amongst Brits as presents for loved ones this Xmas [Holidays] season. According to research from Kantar a total of 6.7 million adults in the UK are using gadgets or smartphone apps currently being used to monitor health – such as checking heart rate, food intake and activity levels. Juniper Research, of course, predicts that fitness devices will remain the dominant wearables segment until 2018 when smartwatches should take over. A Sunday Telegraph article by Marion Dakers here, speculates that insurance companies might tap into data gathered by such health monitors to fine tune their premiums. Continue reading

pierre naggar Sky Italia chooses Turn’s data management platform to serve tailored advertising to customers programmatically

Press release

November 10th 2014. Sky Italia has selected Turn as its data management platform (DMP) to deliver more personalised advertising experiences to customers and meet a range of digital marketing needs including real-time bidding (RTB). The partnership with Turn is part of a wider move towards programmatic advertising for Sky -70 per cent of the company’s brand advertising now runs programmatically through the Turn platform. Turn has developed 22 consumer audience profiles for the broadcaster, which can be leveraged to deliver personalised content and experiences. The partnership is facilitated by Simple Agency (AMNET), Sky Italia’s agency of record. Continue reading

jury is still out - petosa Ads on social media are inevitable but not yet successful

Rational Interaction’s Petosa questions Snapchat’s first foray

The monetisation of social apps and platforms appears inevitable. Given Snapchat’s recent foray into advertising with its video ad unit for the film Ouiji and its warning to US based users about pending advertising (see our previous story here), it seems only a matter of time before other currently free platforms build partnerships with brands. While the producers of Ouiji are shamelessly touting the campaign’s unprecedented “success”, it leaves some observers  wondering just how effective it actually was. One of those is Selina Petosa,  chief creative strategist the integrated digital agency Rational Interaction. She believes that  there is a struggle between how brands balance content of the ads with the needs of their users. Which  is why Snapchat has been unsuccessful in matching the medium with the message. Continue reading

underlying appcosts still rising - alder Apple’s iPhone 6 & iOS 8 increase loyal app user cost by 34%

Fiksu’s Indexes show how latest launches affect developers’ costs

A massive increase (34 per cent) in the cost to developers of maintaining loyal app users has just been reported by Fiksu. The latest Fiksu Indexes (for September 2014). The company is blaming the rise on the impact of iOS 8 and new iPhone 6/6 Plus launches on app marketing. Fiksu says that whilst it reports onthe increase month-over-month and year-over-year, “it is important to note that there is more enthusiasm for devices and apps than ever before.” Not all of it is down to Apple. Events in the Android world will have some influence. However, Cost Per Loyal User (CPLU) on Android dropped to $0.08, down 10 per cent month-over-month and 9 per cent year-over-year. Continue reading

snapchat_ads Snapchat takes advertising for US based users

Warns it’s going to feel a little weird at first

Over the weekend of the 18th-19th October [2014], Snapchat decided to test the waters by accepting advertising for its users in the USA. This is what the firm said in its official blog …. “This weekend we’re placing an advertisement in ‘Recent Updates’ for Snapchatters in the USA. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space.” The move didn’t surprise some observers. according to eMarketer, mobile advertising will total $18.99 billion in the USA this year [2014], up 78 per cent from $10.67 billion in 2013. Continue reading

people go straight to mobile - kordestani Google looking strong in emerging markets

Android One is particularly key for India

When Google announced its Q3 earnings recently, the results disappointed most industry analysts. Google’s worse than expected performance has been blamed on a slow down in paid click-through revenue. However, one of the areas that Google is looking strong is their mobile strategy in emerging markets. As Google chief business officer, Omid Kordestani, commented, “Emerging markets are fundamentally different from developed. In countries like Indonesia [currently BlackBerry's stronghold - Ed.], people go straight to mobile. That’s why you see us launch things like Android One.” Here Marco Veremis, Upstream’s CEO, comments on the earnings what Google is doing right in their approach to emerging markets – especially in India. Continue reading

brand-safe opporuntities for mobile Nexage reports 227% growth in programmatic spend

Above-market growth demonstrates that premium publishers, media buyers, agencies and advertisers are increasingly building their mobile programmatic business on the Nexage Marketplace

Press release

September 18, 2014. Nexage, the leading premium mobile advertising marketplace, has announced that programmatic spend through the Nexage Marketplace grew 227 percent annually. The above-market growth affirms and animates the impact of three key trends: – a massive consumer shift to mobile; a rapid adoption of programmatic as the core trading model; and the acceleration of brand spend in the premium segment as advertisers energise to reach and compel the mobile consumer via programmatic buying. Continue reading

video ads to increase dramatically - yong Citrix’ latest report show mobile video’s importance

Those meerkat people 1st in UK with Facebook video ads

In its bi-annual analysis of mobile usage and experience worldwide, the Citrix Mobile Analytics Report shows a significant increase in the use of mobile video over 2013. This applies to advertising as well as entertainment, which is trending towards video ads away from banner ads, indicative of the power of video ads to engage an audience. For example, comparethemarket.com [not comparethemeerkat.com – Ed.] became the first UK brand to run Facebook Premium Video ads. Additionally, Twitter has introduced promoted video, and Instagram launched video ads. The latest report also finds that mobile subscribers on LTE networks are 1.5 times more likely to watch video than subscribers on 3G networks. Continue reading