Mobile advertiser InMobi expands into Thailand with exclusive deal

One of the biggest mobile ad networks in the world, InMobi has been showing a talent for getting exclusive contracts. Originating in South Africa, the network has made massive strides in non-First World countries - and for the past few months it has been winning big contracts in America and Australia. But that doesn’t mean it’s going to stop it’s other global efforts, as todays exclusive with Thailands largest mobile social network shows.

Earning free mobile minutes through marketing rears its head again - how will Embee do?

Blyk Mobile has featured heavily on GoMo News in the past. The ad-supported mobile operator had a bold plan to give users free mobile voice minutes and texts in return for receiving mobile advertising. It has been a rocky road for Blyk (see our recent report on the fortunes of the company) - and today we’ve been introduced to a company that is trying something very similar in the States. Embee Mobile is connecting brands, operators and mobile users in a way that allows phone owners to get minutes for free by participating in marketing… all through a Facebook application.

JAGTAG claims 87% of all US phone owners can use mobile barcodes right now

2d barcodes are one of those technologies that seem perfectly suited to working on mobile phones. The technology can offer a lot to the modern consumer - by the simple step of taking a picture of a barcode, it allows you to gain access to a vast amount of information, special offers and more. Outside of Japan, take up of barcodes has been fairly reserved. However, Seattle-based company JAGTAG claims that right now, almost 90% of all phone owners in the States can use mobile barcodes.

The MMA breaks into four units to promote better local mobile marketing

The Mobile Marketing Association has a pretty big job. It’s a worldwide body, and tasks itself with popularising and standardising mobile marketing and advertising. As part of this remit, it spent a lot of time last year setting up local and regional and branches around the world - and now it has announced the next step in that “local” effort. The MMA is breaking up into four distinct but co-operative business units, each tasked with addressing regional needs while ensuring global benchmarks.

Microsoft Tag plays chess with mobile barcodes

Something is happening in the mobile barcodes water. The media interest in Microsoft Tag is evidence that interest is barcodes is moving to the mainstream and the recent success of companies from NeoMedia to Scanbuy to JagTag is showing that the US and South America are proving to be very liquid markets.

Mobile Marketing Mobile Coupon links: 7-Eleven, Mojiva, Google, JagTag, iPad

Mobile Coupon Texting service:
http://www.qsrmagazine.com/articles/news/story.phtml?id=10157

7-Eleven Mobile Marketing and Coupons
http://www.dallasnews.com/sharedcontent/dws/bus/stories/DN-MobileCoupons_01bus.ART0.State.Edition1.3cc5079.html

Google adds clickable phone numbers
http://www.independent.co.uk/life-style/gadgets-and-tech/news/google-introduces-clickable-phone-numbers-on-smartphone-web-searches-1885247.html

Mojiva iPad ads
http://blog.mojiva.com/2010/01/targeting-ads-on-ipad-and-other-tablet.html

JagTag goes USA
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121597

Will the iPad kill the mobile web?
http://www.infoworld.com/d/mobilize/apples-ipad-will-kill-its-iphone-and-mobile-web-020

In mobile marketing, high-tech is not necessarily good: Female Friday with Helen Keegan

Welcome to the first Female Friday feature interview on GoMo News! On the last Friday of every month, we’ll be publishing an interview with one of the leading ladies of the mobile industry. Our first interview is with mobile marketing and advertising guru, Helen Keegan. Helen publishes the technokitten blog, and is founder and CEO of UK mobile marketing agency BeepMarketing. She is also heavily involved in the conference scene, regularly speaking about mobile conferences, and helping to organise several conferences in the UK.

Meet the leading ladies of the mobile industry on Female Friday

Starting tomorrow, GoMo News is kicking off a new series of feature articles. Called Female Friday, it will put the spotlight on the high-ranking women working in the mobile industry. The series will be started by mobile marketing expert, blogger and CEO of BeepMarketing, Helen Keegan. Tune in!

Come meet Smaato at Mobile World Congress

Smaato is one of the bigger players in mobile advertising. It’s SOMA ad optimisation platform places mobile ads in partnership with mobile publishers, developers, ad networks and operators. If you want to network with the, you can meet and more players as one of the sponsors of the GoMo News Blender at Mobile World Congress!

A fixture of the Mobile World Congress night-life, the GoMo News Blender has grown every single year as word spreads that it’s a great, relaxed place to mingle with other mobile heads. Diffusion PR has posted about it on its blog - you can RSVP to them (details at the Diffusion site) or to GoMo News at cian@gomonews.net - or at our Facebook page!

Intel and Warner mobile barcode campaigns miss the mark

A few interesting bits came down the line from Scanbuy today. The mobile barcode company reports on campaigns by two major brands that are integrating 2d barcodes. Intel is using them to advertise a new processor, and Warner Bros. is using them for gaming and television promotions.

More lessons in Hype Marketing - Symbian gets all mysterious

I very nearly didn’t write this article. After Nexus One and iPad the last thing we really need is yet more man-behind-the-curtain, “keep ‘em guessing” vapour marketing. And yet here were are - one day after the iPad was finally released, Symbian is pushing a new mysterious marketing website.

Jumptap claims first Apple Tablet mobile advertising - talk about opportunistic!

While it technically hasn’t been announced yet, it is now taken as gospel truth in all quarters that the Apple device to be announced today will be the Apple Tablet. And mobile advertising agency Jumptap simply can’t wait for the off - it has already announced what it calls “the industry’s first integrated mobile advertising solution for the new Apple tablet.”

NFL uses mobile video for sport stars peep show

The NFL has announced a new service for sports fans todays, and while it’s a little creepy it might actually catch on. In collaboration with mobile video marketer Mogreet, it will be letting fans use their mobiles to see what their favourite sports stars get up to during their day-to-day lives.

madvertise the German AdMob

In the run-up to the M-Days GoMoNews had the pleasure to speak with „Madvertise Mobile Advertising GmbH“ from Berlin which was the first self-service market place for mobile banner advertisement in the German speaking countries. Madvertise has surpassed 60 million page impressions per month in recent months. Carsten Frien, Co-Founder and CEO of Madvertise, speaks on the 28th of January 2010 at the M-Days about „Mobile Performance Management“.

madvertise das deutsche AdMob

Carsten Frien, Mitgründer und CEO von madvertise, wird am 28.1. 2010 auf den M-Days zum Thema „Mobile Performance Marketing“ sprechen, unter Berücksichtigung der Schlagwörter „Mobile-In-Application-Advertising“, „effizientes Targeting“, sowie „Advertising Marktplatz“.Folgende Fragen vorab an Carsten:

Mobile News for Leaders