Category Archives: Mobile Ad&Mktg
Velti powered campaign for C4 sees 360,000 mobile interactions
Rating: has now worked with every UK terrestrial broadcaster
Velti is celebrating the fact that its recent partnership with Channel 4 marks means that it has now worked with every major UK terrestrial broadcaster. Velti partnered with Cancer Research UK and the Channel 4 TV station to raise money through mobile donations for the live ‘Stand Up To Cancer‘ telethon back in October [2012]. The event garnered over 360,000 mobile interactions and Velti claims it demonstrates just how successful the mobile channel is working in tandem with a national broadcast campaign. Continue reading
justAd claims first rich media platform for creating mobile
Rating: Just stir for 5 mins and then publish
justAd is claiming that it has managed to introduce the first rich media platform for creating mobile landing pages and micro-sites. Known as Imprego, the company says that agencies and small business affiliates can create app and game-like mobile landing pages in a mere five minutes. They can then publish them across any 3G mobile phone, smartphone or tablet. Continue reading
Weekend QR code roundup: Even more sexist promotion from Eurolines
Rating: This time it is on a bar mat
There’s a common theme running through GoMobile News‘ coverage of QR code based campaigns and that is the best examples of such promotions almost always can be found in pubs. So step forward the Ship in New Cavendish Stree in London’s W1 district where we discovered the world’s most sexist bar mat. Once again it is part of bus company, Eurolines’, ‘See What You’re Missing in Europe’ campaign. Previously Eurolines was behind this story ‘GoMo uncovers world’s first sexist QR campaign‘. Continue reading
In Bev utilises mobile technology again – this time with NFC
Rating: High tech poster for Beck Vier beer found in Boys Room
Re-enforcing our assertion that in the UK the drinks industry is leading the way when it comes to utilising mobile technology for product marketing and promotions, GoMobile News came across another mobile friendly poster. We alluded to this in a previous story here we spotted this particular promotional poster for Beck Vier lager in the Boys room at the Slug & Lettuce pub at Clapham Junction [London]. We notice that. once again, it is In Bev, the brewer, behind the promotion as was the case with the Greene King/Stella promotion we mentioned here. This time the poster not only used a QR code but it also employed an NFC chip. Unfortunately, we didn’t manage to get the NFC chip to work. Continue reading
Locations ousts branding in rich media mobile ads, says Celtra
Rating: 45 per cent of such ads now feature video, too
An interesting new development in the rich media mobile ads sector has been discovered by Celtra in its quarterly Mobile Rich Media Monitor report. Apparently, location-based features have now overtaken branding and presentation as the most engaging ad feature. Location now boasts an 18.8 per cent engagement rate. By comparison, the average ad engagement rate was 13.7 per cent in Q3, nearly a one per cent increase over Q2. Adding gaming features (or gamification) can in second place after location with a 13.9 per cent engagement rate Perhaps the most interesting statistic was that was that nearly half (45 per cent) of all the mobile advertising campaigns analysed by Celltra featured video. Continue reading
Location-based advertising engagement skyrockets for rich media mobile ads
Celtra’s Q3 Mobile Rich Media Monitor report reveals telling new trends in mobile rich media advertising
Press release
December 13th 2012. Engagement rates for location-based features in rich media mobile ads nearly doubled in Q3 2012 (185 per cent growth) according to new findings from Celtra‘s quarterly Mobile Rich Media Monitor report. Overall, engagement rates for rich media mobile advertisements continue to show steady, quarter-over-quarter growth. In Q3, the average ad engagement rate was 13.7 per cent, nearly a one per cent increase over Q2. Continue reading
Mobile advertising revenues will reach $12.8 billion in 2013 says Informa
Rating: Up from circa $8 billion in 2012
According to Informa Telecoms & Media, the global mobile advertising market will generate revenues of $12.8 billion in 2013, growing from $8 billion in 2012. Mobile advertising revenues are growing every year but brands and advertisers are still spending much less on mobile compared with the amount they spend on PC/desktop, TV, print and radio, Informa’s analysts say. Continue reading
1000s of free Stella pints may be unclaimed
Rating: Stella Artois Greene King Christmas Blippar Promotion
Thousands of free pints of Stella Artois 4.8% in the Stella Artois Greene King Christmas Blippar Promotion may go unclaimed if GoMoBile News’ experience is anything to go by. We believe the who promotional push is too complex for the troups on the ground – the bar staff. When we finally did manage to win a free pint, none of the staff on duty in the Greene King pub we visit knew the code necessary to redeem the actual pint. Naturally, we appreciate that the use of such a code provides the promoters will valuable marketing data – such as how many pints were claimed and where they were claimed. However, no-one seems to have thought how the whole thing would work in the first place. Continue reading
iPad app from Top Gear pushes new ad boundaries
Rating: We’ve see the future and its in HD
Although Top Gear is theoretically merely a UK based car magazine, it’s actually an entertainment forum. And if you want to see the future of mobile publishing, you’d better grab a glimpse of Top Gear’s app for the Apple iPad. It’s plain to see this format is a mobile advertiser’s dream and GoMobile News was intrigued to discover that Jaguar and Porsche have already noticed this. We descended on Soho, in the heart of England’s capital city, London for the formal launch of this iPad app. But it went way beyond our expectations. Continue reading
Web ads bashing intensifies in newspapers
Rating: Mobile ad industry needs more champions to speak out
Never mind the Festive season, it seems that bashing the internet advertising industry has become an open season – especially amongst the printed Press. On Sunday [December 9th 2012] the UK’s Sunday Times ran a story saying entitled, ‘One click unleashes a spying free-for-all’.* The complaint was about ‘cookies’ which were triggered when a reporter visited popular e-commerce/retail sites such as Marks & Spencers, eBay, John Lewis and Currys. The newspaper’s reporter found that in the space of 15 minutes a total of 600 cookies were uploaded – only 250 of which belonged to the sites visited. GoMobile News is not suggesting the report was deliberately unbalanced. Just that the reporter could only find one person to defend the practice. Worse still no mention was made of the mobile web. Continue reading
Wi-fi chat killer destined for London’s black cabbies
Don’t tell me about bleedin’ technology, mate …
London’s cabbies will have competition for their views from now on following the arrival of free Wi-fi in their vehicles thanks to one of the capital’s businessmen. Entrepreneur, Richard Corbett’s, Cabwifi will offer 15 minutes of free web access following a short ad video. Despite black cab drivers being renowned for their loquaciousness, some 500 have already expressed an interest in using the technology. Continue reading
Guest Post: How start-ups can benefit from content marketing
by Brian Lakeman an author with Activ8me, Australia
Over the last few years ‘permission marketing’ – more specifically content marketing, has swept through marketing offices. The days of interruption marketing; overt sales tactics; and advertising sales and special offers are going the way of landlines. The nature of the digital domain is altering the dynamic between companies and their customers and clientele. People are now demanding collateral product value from their favoured brands. For the moment, marketers are feverishly adopting content marketing as the most widely accepted and successful permission marketing tactic. Continue reading
UK watchdog probes legality of multi-platform ad tracking software
Wants to be sure web users ID’s are kept anonymous
Britain’s Information Commissioner is examining whether a US company whose technology lets advertisers track users from one device to another should be allowed to operate in the country. Californian-based Drawbridge already claims to have a database of 200 million users whose profiles come from analysing ‘cookies’, following trails of clicks and indicating the likelihood of whether they emanate from a single person. Continue reading
Intel hooks up with ITV & Shazam for interactive ad
Rating: Get ready to Shazamduring X Factor final
Here in Blighty (UK), it seems that Intel has been looking at some creative ways to promote its new range of Ultrabook Convertible tablets on the run up to Xmas. It just so happens that ITV has an exclusive partnership to distribute Shazam‘s functionality in UK broadcast advertising sector. So – thanks to OMD UK, a specially modified version of the Intel ad will be aired during the show which will be able to feature user-generated content (UGC) thanks to Shazam’s technology. Of course, this isn’t the first time the Shazam app has been deployed in British broadcasting. ITV aired a Shazam enabled ad back in May [2012] during a Britain’s Got Talent TV finale. (See our previous report here). Continue reading
Intel puts Ultrabook Xmas TV special ad in hands of consumers
Intel, ITV Commercial and Shazam unveil new interactive Xmas TV ad
TV viewers given the chance to star in a specially adapted version of Intel’s ‘London Train’ ad by submitting festive messages to be live-edited during The X Factor final
The initiative marks an accelerated live edit and approval process for a TV advertising campaign
Press release
December London, 5th 2012 – Intel and ITV Commercial has announced a Xmas promotion to support the new range of Ultrabook Convertibles. The TV spot, to run on ITV1 on 8th December 2012, will culminate in a commercial featuring real-time user-generated content (UGC) submitted by viewers of ITV’s live The X Factor final. It will feature an accelerated edit and approval process for a TV advertising campaign to be seen in the UK and give viewers of The X Factor the chance to star in the specially adapted ad. Continue reading
