Category Archives: Mobile Ad&Mktg
Guest Post: Mobile CRM – now it’s personal
by Adrian Sarosi, director of sales & marketing with OpenMarket
The mobile phone is a ubiquitous device for consumers today. What key considerations does a company or brand need to bear in mind to use mobile for effective customer relationship management (CRM)? Everyone nowadays has a uniquely personal relationship with their mobile phone. So any company or brand that wants to expand its services and win new customers needs to appreciate this if it wants to turn mobile into a truly successful customer engagement tool. Continue reading
Mobile commerce setting pace for high street retailers
Britain’s major retailers are witnessing strong growth in sales fed by mobile commerce with the channel now accounting for every £1 in every £10 spent.
That’s the finding of a new report from the Centre for Economics and Business Research (CEBR). It says mobile sales, such as purchases made on smartphones and tablets, or where mobiles are used to research products or field discount vouchers, are set to grow 23 per cent next year and already account for £45 billion in sales – equasting to 10 per cent of all high street revenue. Continue reading
Mobile firms do well in Tech Track 100 league
Rating: Keep an eye on Mobilewebadz & Omnifone
Writing about the UK’s Top Twenty ‘cool’ brands today [24th September 2012], (see here) GoMobile News remembered that we hadn’t mentioned the Sunday Times Hiscox Tech Track 100 league table which appeared on 16th September [2012]. Just like the CoolBrands survey, high tech companies which are mobile orientated in particular did really well. Two companies which definitely deserve a name check are Mobilewebadz (4th) and Omnifone (20th) which both secured high places. Continue reading
Guest Post: Total Mobile – taking a holistic approach to mobile marketing
by Matt Cockett, vp for sales with Velti UK
As smartphone penetration continues to climb, the use of mobile devices of all kinds is creating an enormous opportunity for brands and marketers to reach directly into the pocket of consumers. This trend means that the mobile channel is increasingly central to any branded communications strategy – given its real-time results and relevance across multiple delivery formats. It offers the full breadth of options open to marketers within a single handset spanning messaging, email, social networking and in-app notifications – all accessible on the go. Crucially, mobile is also measurable, making it the perfect technology platform from which to manage a customer relationship. Continue reading
Mobile phone ad adoption hit by agency inertia
Leap from print to the small screen proving difficult
Britain’s ad agencies are still loath to invest in mobile phone ads despite traditional print media proving increasingly less attractive.
That’s the conclusion drawn from new research out today [24th September 2012] from the Association of Online Publishers whose members blame “agency attitude” towards mobile ad campaigns.
In what’s seen as a worrying trend, 87 per cent of AOP respondents revealed how they now receive more than a fifth of their traffic via mobile yet less than 29 per cent receive more than a fifth of ad revenue from mobile sources. Continue reading
Millennial Media launches latest Mobile Mix report
Rating: Tablet market dominated by three players
Millennial Media has released its latest report – entitled ‘Mobile Mix which draws on data garnered from its own mobile advertising platform. The report highlights how the iPad, Samsung Galaxy Tab and Kindle Fire were the top three tablets ranked by impressions in Q2 2012, and all three tablets were in the top 20 overall mobile devices on the Millennial Media platform. Continue reading
Guest Post: Will 4G kill the Wi-fi hotspot?
By Chris Bull, founder and CEO, Selective Media
Rightly or wrongly, telecoms regulator, Ofcom, has given Everything Everywhere the green light to become the first mobile operator to launch 4G services in the UK. The decision means that from 11th September we will see ‘super-fast’ mobile internet on offer for the very first time in Britain. [...]
John Boyle absolutely slams allegations against Blutential
Rating: Did not use/steal/recreate from anyone
Following a piece which GoMobile News recently carried under the headline ‘Blutential stole my ideas says Blumore’s Devanney’ here. This was a follow-up from ’A BluPod from might help with proximity marketing’ here, in which we published a comment from Keith Devanney claiming the Blupod had been developed by his company – Blumore. This he alleged had been “stolen by John Boyle.” Below Blutential’s John Boyle adamantly denies the allegations made by Keith Devanney. Continue reading
adeven claims industry 1st holistic mobile ad analytics
Rating: Sheds light on in-app purchasing
There are plenty of people within this industry who would love to understand the real value of their mobile advertising spend and the opportunity to discover where their most valuable customers come from. Well, adeven, a mobile analytics and ad verification specialist, reckons it has the answer with what it claims is the mobile industry’s first holistic mobile ad analytics solution. Known as ‘adjust.io analyzer’, this tool is aimed at media agencies and direct clients who want to gain a 360 degree understanding about how their mobile ad budget is performing. The company says that adjust.io analyzer can work across many different marketing channels to deliver information, analytics and revenue tracking in one independent solution. Continue reading
Cost of mobile ads is rising says M&C
Rating: Multiple factors but tablets are to blame
UK market data collected by M&C Saatchi Mobile shows that smartphone advertising rates have increased by an average of $0.10 In the UK over the last year. That equates to an increase of over 20 per cent and includes Cost Per Click (CPC), Cost Per Thousand (CPM)and Cost Per Action (CPA)buys across the platform. M&C Saatchi Mobile attributes this rise to seven factors. These are: – rising demand; increasing mobile ad budgets; the proliferation of smart devices; and an upward trend in premium inventory cost; improved targeting; the growing maturity of the medium; and demand outstripping supply. The company claims that in order to combat these price rises the only way to get the lowest advertising rates in today’s market is to have the scale to buy media in a big way and to buy it globally. Continue reading
Amobee launches PULSE Create for advertisers
Rating: MRAID compliant 3D mobile ad campaign creation tool
Amobee has launched a mobile ad creation platform which it claims enables advertisers and publishers to create innovative rich media and 3D mobile ad campaigns. Known as PULSE Create, it gives publishers the ability to measure performances of rich media and 3D mobile ad campaigns. Rich media ads generated by PULSE Create will be MRAID compliant, and can therefore run on any large network. The company claims that 3D and rich media mobile ads result in increased time spent in-ad, and better results. Continue reading
Guest Post: Mobile messaging, it’s old hat isn’t it
By Alastair Shortland, CEO with Textlocal
There are many ways mobile can be used for businesses to boost profits, communicate with customers and run efficient operations, but this year mobile messaging has come out on top. More people in the UK use their phones to text than to make calls these days. Even Ofcom recently released a report stating that there has been a clear shift away from traditional ways of staying in touch.That said, we believe there is still work to be done to educate businesses to communicate with their customers in this way. Continue reading
Apple still hanging onto its mobile ads lead says Velti
Rating: Publishers may reduce time lag twixt iOS and Android app releases
Velti has been mining data from the mobile advertising it aggregates across over 40 ad networks. Figures for its July ‘State of Mobile Advertising’ report, show that Apple’s share of the smartphone and tablet sector is holding up against Android.
Apple devices currently claim 58 per cent of total in-app ad impressions, for example. However, its share is slipping arguably because Apple fanboys are awaiting the launch of the iPhone 5 next month [September 2012]. As Krishna Subramanian, CMO with Velti, points out, “We should also bear in mind that figures from IDC have indicated that 68 per cent of all smartphones shipped in 2012 have been Android models.” Continue reading
Weekend QR code roundup: Great British Beer Festival
Rating: UK brewers pretty QR code savvy
Thanks to 3 UK, GoMobile News visited the Great British Beer Festival held at London’s Olympia earlier this month [August 7-11th 2012]. Naturally, we picked up a copy of the show’s guide which is effectively out together by Camra (CAMpaign for Real Ale). Considering that this guide consisted largely of listings, it was quite impressive that the there were four adverts which bothered to include QR codes as part of their call to action. Unsurprisingly Camra’s own QR code was an easy winner. There’s still plenty of room for improvement, though. However, we do think this publication proved GoMobile News‘ that the UK brewing industry is pretty QR code savvy. Incidentally we’ve also found a QR code that makes good use of a simple link to a YouTube video. Continue reading
Guest Post: Big Data is getting smarter
Mobile operators get closer to their customers using smarter data
by Lyn Cantor, president of Tektronix Communications
It’s a well-known fact in marketing circles that mobile operators are sat on a potential goldmine of personal data based on presence, location and preference. Operators can mine data that reveals what websites subscribers visit; which applications they use; and what products they buy. Now that mobile broadband has taken hold on wireless networks and subscribers use their mobile device as their window to the world – revealing countless details about their daily lives- the sheer volume of data attributed to individuals is always increasing. The information now applicable to each subscriber relates to their interactions with the services and applications they use, and the network that delivers them. Operators have always had to contend with ‘big data’ – a cross section of information stored in disparate silos and data warehouses – but the more data subscribers generate, the greater the complexity. Continue reading
