Category Archives:
Mobile Agencies

Guest Post: Without location advertisers will lose their way

by Zac Pinkham, EMEA md with Millennial Media

People move – between screens, places and moments. What’s relevant to a consumer changes as they move throughout the month, the day, even the minute. For advertisers, this can make for a daunting task as they seek to capture consumer attention. As personalisation and relevance become increasingly important to consumers before they let a brand into their personal space, mobile technology is helping to bring these moments together. The thing that connects all of these moments? Location. But ultimately, many advertisers are still missing a trick when it comes to leveraging mobile location in their campaigns. Continue reading

Juan_Taboada Webmoblink launches its RTB exchange for mobile & online ads

Webmoblink’s RTB Exchange allows its customers to benefit from programmatic advertising

Press release

February 27th 2014. Webmoblink, a leading global, independent and privately owned mobile ad network with a solid expertise in the LATAM and US Hispanic markets, has entered the programmatic exchange fray. Being the first mobile ad network to launch its own real-time bidding (RTB) marketplace for both mobile and online ad campaigns on top of its existing ad-serving platform. The company promises that Webmoblink’s RTB Exchange will allow its customers – on both the supply and demand sides – to benefit , as advertisers bid easily on individual impressions across both mobile and online ad campaigns and publishers tap into more real-time demand, leading to increased fill rates. Continue reading

Vidcheck software could easily benefit mobile advertising

Checks and corrects video files for multiple screens including mobile

We’ve just come across a neat British company called Vidchecker whose product should interest our readers. Especially those in mobile advertising. GoMo News has been networking at an event hosted by The Digital TV Group (DTG) in Vauxhall, London. It was held in association with the ICT KTN, UK Trade & Investment (UKTI) and the IET in the run up to the IBC Exhibition to be held in Amsterdam next week [13-17th September 2013]. [Enough acronyms, thanks. Ed.]In a nutshell, VidChecker’s software checks that video and audio has been formatted correctly so that it will run on a device’s screen properly. Continue reading

muirhead - rightster Video content distributor Rightster eyes London flotation

Seeks around £15m to develop operations in fast growing market

A surge in the number of people viewing video on the web has prompted UK start-up Rightster to seek a £50 million stock market listing. The company, which employs about 200 people and helps content owners distribute and market online video, believes the time is right for flotation after two years of proving its worth to the likes of ITN, the Guardian and the British Fashion Council, who use it to promote their content. Rightster, which also recently purchased Preview Networks – Europe’s leading distributor of film trailers – was started by serial entrepreneur Charlie Muirhead, whose other launches include software firms Orchestream and Nexagent. Continue reading

fiksu_logo_biz Mobile app downloads up, acquisition costs down

Fiksu says marketers too Advantage of Cost- Facebook Mobile App Install Ads

Fiksu has published its Fiksu Indexes for May [2013] which indicate an increase in volume of mobile app downloads, month-over-month, and year-over-year. Conversely, the Indexes also show that the cost to acquire loyal users dropped. Both developments coincided with a surge in inventory made available via Facebook’s mobile app install ads. Continue reading

david_schruers French mobile ads specialist Sam4Mobile in UK launch

Rating: Hires David Schruers as UK general manager

David Schruers, a veteran of the London digital advertising industry, has been named general manager of Sam4Mobile UK. It’s all part of the French company’s move into the UK. Schruers was previously head of media at London-based digital agency Essence. Prior to that, he spent more than a decade in the IPG family, with Mediabrands. He was the md for Cadreon. Schruers was the head of online at Initiative, and a digital account director at Universal McCann. He began his career at media21, one of the UK’s first digital media agencies. Continue reading

marin_logo Mobile ads worth ‘less than half’ desktop ones, says new study

But pay-per-click is still a soaring business

New research from San Francisco startup Marin Software suggests search advertising is proving less profitable as people increasingly use smartphones and tablets to browse the web. Marin’s data indicates the price firms like Google can charge companies in the UK for mobile promotions is less than half that for a desktop ad. On average a desktop click commands 32 pence but on a mobile it falls to around 15 pence. Tablet ads are worth roughly 28 pence per click. Continue reading

Hunt_Click2app Hunt offers Click to App tech for iOS

Rating: App awareness campaigns won’t loose any clicks, it says

Probably because GoMobile News isn’t totally fluent in Spanish, we’ve only just learnt of a new technology that Hunt Mobile Ads has recently [October 2012] released called ‘Click to App’. Hunt, of course, claims to be the leading independent mobile advertising company which is targeted on the Spanish and Portuguese-speaking markets. The company maintains that Click to App offers something that advertisers were looking for and wasn’t possible until now. With this new technology no clicks are lost and advertisers can generate not only new downloads but also app awareness. It even causes old installs to reopen their apps. Naturally, Click to App is available on the Hunt mobile ads network but the company says it can also be used in third party networks. Continue reading

adfonic_new_logo Adfonic introduces DSP to provide greater transparency for ad agencies

Rating: Real-time bidding removes eCPM pricing obscurity

Adfonic reckons it has addressed some of the traditional challenges the mobile advertising industry has faced which have held back spend on mobile advertising. So it has introduced its mobile demand-side platform (DSP) called Madison which it claims gives large-spending advertising agencies and brands greater transparency, control and efficiency. Thanks all thanks to access to a broad range of real-time bidding (RTB) inventory. For example, it takes RTB to the per impression level, thus removing eCPM pricing obscurity and solves the problem of a lack of transparency. Continue reading

AOP-logo Mobile phone ad adoption hit by agency inertia

Leap from print to the small screen proving difficult

Britain’s ad agencies are still loath to invest in mobile phone ads despite traditional print media proving increasingly less attractive.
That’s the conclusion drawn from new research out today [24th September 2012] from the Association of Online Publishers whose members blame “agency attitude” towards mobile ad campaigns.
In what’s seen as a worrying trend, 87 per cent of AOP respondents revealed how they now receive more than a fifth of their traffic via mobile yet less than 29 per cent receive more than a fifth of ad revenue from mobile sources. Continue reading

amobee_new_logo Amobee launches PULSE Create for advertisers

Rating: MRAID compliant 3D mobile ad campaign creation tool

Amobee has launched a mobile ad creation platform which it claims enables advertisers and publishers to create innovative rich media and 3D mobile ad campaigns. Known as PULSE Create, it gives publishers the ability to measure performances of rich media and 3D mobile ad campaigns. Rich media ads generated by PULSE Create will be MRAID compliant, and can therefore run on any large network. The company claims that 3D and rich media mobile ads result in increased time spent in-ad, and better results. Continue reading

velti_logo Velti wins major gong for mobile advertising

Rating: Won its category in Future Mobile Awards from Juniper

The winners of six ‘Future Mobile Awards’ were announced this week [June 18th 2012] as given by the awards’ sponsor – UK based research and analyst company, Juniper Research. The important award for mobile advertising was won this year by Greece’s Velti. Also highly commended in this category were inMobi and Millenial Media. The Future Mobile Awards are given to companies that Juniper believes have made significant progress within their sector during the previous year, and are now poised to make considerable market impact in the future. Continue reading

QR_Eurolines_small GoMo uncovers world’s first sexist QR campaign

Rating: See What You Are Missing ad for Eurolines

Here at GoMobile News we’ve come across QR codes being deployed in some pretty raunchy contexts before but we firmly believe we have just found the world’s first sexist QR campaign. It was discovered in a Mens Room (toilet) found in a Clapham (UK) public house. We managed to capture the ad with our trusty Motorola Defy Android smartphone. The ad (for the Eurolines coach company) says, “See what you are missing”, and features what we assume is supposed to be a barmaid from the Munich Beer festival. She’s holding six glasses (jugs – Geddit?) of lager. Strategically place over her ample bosoms is a QR code and the implication is that if you scan the QR code in, you’ll see a more revealing picture of the young lass. Continue reading

adfonic_video-ad Video ads can now be embedded says Adfonic

Rating: Solution works with Android and iOS devices

The snag with traditional mobile video ads is that they require navigation to a remote player – like YouTube – in order for the handset owner to view the video ad clip. This is far from satisfactory. However, Adfonic claims to have developed a mobile video ad solution which makes use of a device’s native [iOS or Android] video player to take the user from the ad within a mobile site or app straight to a high quality TV-like video commercial. As soon as the video concludes, the user is returned to the app or mobile site. This development will enable advertisers to run TV-style video campaigns across Adfonic’s global network of mobile sites and apps. Continue reading

adfonic-mobile-advertising Adfonic takes over the world! Well nearly….

I missed a great opportunity in my last post to highlight that the fabulous mobile advertising company Adfonic have done a creative and enlightening interview with GoMo News. In a huge twist on typical advertising (and idea you would expect from the up and coming self-service marketplace leader) we are not offering banner space but a first video interview ad. Continue reading