Category Archives: Mobile Agencies
Rating: Hires David Schruers as UK general manager
David Schruers, a veteran of the London digital advertising industry, has been named general manager of Sam4Mobile UK. It’s all part of the French company’s move into the UK. Schruers was previously head of media at London-based digital agency Essence. Prior to that, he spent more than a decade in the IPG family, with Mediabrands. He was the md for Cadreon. Schruers was the head of online at Initiative, and a digital account director at Universal McCann. He began his career at media21, one of the UK’s first digital media agencies. Continue reading
But pay-per-click is still a soaring business
New research from San Francisco startup Marin Software suggests search advertising is proving less profitable as people increasingly use smartphones and tablets to browse the web. Marin’s data indicates the price firms like Google can charge companies in the UK for mobile promotions is less than half that for a desktop ad. On average a desktop click commands 32 pence but on a mobile it falls to around 15 pence. Tablet ads are worth roughly 28 pence per click. Continue reading
Rating: App awareness campaigns won’t loose any clicks, it says
Probably because GoMobile News isn’t totally fluent in Spanish, we’ve only just learnt of a new technology that Hunt Mobile Ads has recently [October 2012] released called ‘Click to App’. Hunt, of course, claims to be the leading independent mobile advertising company which is targeted on the Spanish and Portuguese-speaking markets. The company maintains that Click to App offers something that advertisers were looking for and wasn’t possible until now. With this new technology no clicks are lost and advertisers can generate not only new downloads but also app awareness. It even causes old installs to reopen their apps. Naturally, Click to App is available on the Hunt mobile ads network but the company says it can also be used in third party networks. Continue reading
Rating: Real-time bidding removes eCPM pricing obscurity
Adfonic reckons it has addressed some of the traditional challenges the mobile advertising industry has faced which have held back spend on mobile advertising. So it has introduced its mobile demand-side platform (DSP) called Madison which it claims gives large-spending advertising agencies and brands greater transparency, control and efficiency. Thanks all thanks to access to a broad range of real-time bidding (RTB) inventory. For example, it takes RTB to the per impression level, thus removing eCPM pricing obscurity and solves the problem of a lack of transparency. Continue reading
Leap from print to the small screen proving difficult
Britain’s ad agencies are still loath to invest in mobile phone ads despite traditional print media proving increasingly less attractive.
That’s the conclusion drawn from new research out today [24th September 2012] from the Association of Online Publishers whose members blame “agency attitude” towards mobile ad campaigns.
In what’s seen as a worrying trend, 87 per cent of AOP respondents revealed how they now receive more than a fifth of their traffic via mobile yet less than 29 per cent receive more than a fifth of ad revenue from mobile sources. Continue reading
Rating: MRAID compliant 3D mobile ad campaign creation tool
Amobee has launched a mobile ad creation platform which it claims enables advertisers and publishers to create innovative rich media and 3D mobile ad campaigns. Known as PULSE Create, it gives publishers the ability to measure performances of rich media and 3D mobile ad campaigns. Rich media ads generated by PULSE Create will be MRAID compliant, and can therefore run on any large network. The company claims that 3D and rich media mobile ads result in increased time spent in-ad, and better results. Continue reading
Rating: Won its category in Future Mobile Awards from Juniper
The winners of six ‘Future Mobile Awards’ were announced this week [June 18th 2012] as given by the awards’ sponsor – UK based research and analyst company, Juniper Research. The important award for mobile advertising was won this year by Greece’s Velti. Also highly commended in this category were inMobi and Millenial Media. The Future Mobile Awards are given to companies that Juniper believes have made significant progress within their sector during the previous year, and are now poised to make considerable market impact in the future. Continue reading
Rating: Solution works with Android and iOS devices
The snag with traditional mobile video ads is that they require navigation to a remote player – like YouTube – in order for the handset owner to view the video ad clip. This is far from satisfactory. However, Adfonic claims to have developed a mobile video ad solution which makes use of a device’s native [iOS or Android] video player to take the user from the ad within a mobile site or app straight to a high quality TV-like video commercial. As soon as the video concludes, the user is returned to the app or mobile site. This development will enable advertisers to run TV-style video campaigns across Adfonic’s global network of mobile sites and apps. Continue reading
I missed a great opportunity in my last post to highlight that the fabulous mobile advertising company Adfonic have done a creative and enlightening interview with GoMo News. In a huge twist on typical advertising (and idea you would expect from the up and coming self-service marketplace leader) we are not offering banner space but a first video interview ad. Continue reading
Mobile Advertising company Amobee, has launched a new ad unit for the Windows Phone OS. These ad units are called User Generated Ad (UGA).
The UGA is an ad that will allow consumers to enable consumer to determine which ads they want to receive on their Windows Phones. This will be determined by their personal preferences and user patterns.
From the press release Continue reading
I was delighted to have the pleasure to interview Thomas Enraght-Moony the CEO of Lumata last week. For those of you that don’t know, Lumata has been born out of Buongiorno (B!). Lumata is a new mobile marketing consultancy for the B2B space created by Francisco Partners and Buongiorno.
With many companies touting greatness in the mobile marketing space, I was keen to chat with Thomas to find out how the new mobile marketing consultancy was shaping and what his thoughts were on mobile marketing trends. The results were actually surprising. Continue reading
Rating: Browser guys get more into mobile ads
Well it seems that Norway’s highly successful mobile browser company, Opera Software has gone on a shopping spree and acquired a couple of mobile advertising related companies. One of them is 4th Screen Advertising which actually says on its web site that it is still part of MIG. However as we know here at GoMo Towers, back in 16th November  when Velti announced that it had acquired MIG (Mobile Interactive Group), it didn’t bother to add 4th Screen to its shopping list. The other acquisition which Opera has just made is Mobile Theory that’s curious because Mobile theory describes itself as a leading premium mobile advertising network focused on the US mobile advertising market. GoMo News had the distinct impression that out of Opera’s 160 million monthly active users, most of them weren’t in North America. Continue reading
Velti has launched mGage Exchange a new boutique or cherry picking style mobile advertising exchange.
Velti has created a middle man with the mGage exchange. Instead of having publishers sell and brands buy – with the exchange publishers can pick their suppliers. This is a win-win as in many exchanges ad-fill techniques are used that sometimes don’t benefit the publishers. With the exchange the inventory and those supplying the ads can be vetted or accepted via the exchange. Continue reading