Creative Mobile Agency We Love Mobile to re-design Orange Music Store

We Love Mobile has won a new deal to work with Orange.
What is the deal?
Orange has chosen We Love Mobile to re-design its Orange Music Store. Orange Music Store is a portal on Orange World that encourages downloads. We Love Mobile will work with the usability team to re-invent the portal.
Why?
Well as We Love Mobile are [...]

Bulgaria’s M-Tel mobile operator embraces mobile advertising with Out There Media

The Bulgarian mobile operator M-Tel (with the Vodafone live portal) has chosen mobile advertising company Out There Media to launch a platform that will make Bulgaria open to mobile advertising.

How?
Basically, Out There media is the platform. That means that its Mobucks marketplace will enable brands or agencies to monetize their inventory via mobile. Out There [...]

Genasys and Spotigo join forces to improve mobile location based services

Genasys and Spotigo are working together to release a joint product for LBS. Spanish-based Genasys specialises in mobile LBS solutions, while German-based Spotigo performs positioning through WiFi. The companies hope that by combining their areas of expertise, they can boost their market reach.
Spotigo’s WiFi Positioning Solution (WiPS) uses WiFi to get better positioning results in [...]

UK Home Office opposes knife crime with mobile application

Mobile Interactive Group and Saint, the digital section of RKCR/Y&R, have launched a mobile app called Pocket Beatz. The free app allows users to create mini-tracks from rep-recorded samples, and syncs with the users address book so they can share them with friends. The app is available from the Bebo page of the Home Office’s [...]

Vodafone may choose Yahoo to provide mobile search

Vodafone are in talks with Yahoo to integrate Yahoo mobile search services onto European handsets from the manufacturer. This comes from a wonderfully citation free story from Bloomberg.com.
According to the report, with Vodafone’s Google deal running out this year, it is in talks with a variety of companies to provide it’s on-handset mobile Internet search [...]

Mobile advertiser Ping Mobile signs resale deal with mobile entertainment site Myxer

Ping Mobile today announced a partnership with ad-funded mobile entertainment aggregator Myxer. The entertainment site can now resell Ping marketing and advertising solutions to it’s advertisers and agencies.
Ping Mobile, the mobile marketing branch of Ping Media Group, now has access to Myxers 18 million customer base. Myxer focuses on selling ringtones, wallpaper, videos and games [...]

RingRing Media on success in mobile advertising and the importance of accounting

RingRing Media is one of the companies I would have loved to catch up with over MWC, but never had the chance. Yesterday, it announced it has quadrupled it’s mobile search spend following good campaign results. We had a post-MWC brief with RingRing about what it does in the mobile advertising space, and what is [...]

ScrOOn launches pick-and-choose library for branded social media services

Social media platform ScrOOn is launching a service to help bring brands closer to their consumers. ScrOOn creates branded media like web TV and social networks to help agencies communicate with audiences.
ScrOOn allows brands to choose services from a back-end library, customise them, and integrate them into any existing website. Services range from video sharing, [...]

Skyfire brings Ustream live video onto it’s mobile browser - will it beat Bolt?

Skyfire has announced a partnership with Ustream, combining it’s full-web web browsing with the Ustream live video service. Skyfire will place Ustream prominently among it’s bookmarks, allowing users to watch thousands of live streams, including some from Fox, CNET and Air America.
Ustream is focused on broadcasting live-streams from any internet connected camera to the [...]

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