2010 mobile advertising predictions from the road

There have been a lot of predictions about the future of mobile advertising. My thoughts are going to focus on specific industry changes that I believe will drive the growth of mobile advertising in 2010. My perspective is not from the point of view of a mobile network but rather from someone who has been on the buy side at several agencies throughout my career. Luckily I’ve had a lot of time to think about the mobile industry as I am on a cross country road trip from New York to LA seeing some of the finest that America has to offer, my trusty phone never leaving my side.

Zavers and DIDMO team for retail gift mobile application

Didmo’s Magmito tool has been used with the Zavers mobile coupons saving solution to create a mobile advertising and content application.

Mobclix gets real-time analysis for its ads

Rating: Thanks to fast database from Aster Data
“I don’t understand this because it’s all Geek to me,” would best describe the latest announcement from Aster Data that Mobclix has chosen its product to deliver that Holy Grail -  high-speed and sophisticated analytics. It has something to do with databases, apparently.
Supposedly, Mobclix can now, “Enhance its [...]

Will World Cup 2010 see mobile advertising explosion?

Mobile ad network InMobi is today claiming to be the largest mobile advertiser currently operating in South Africa - with over 650 million mobile ad requests served per month. The network also revealed its plans to use the Foootball World Cup 2010 as a platform to massively boost mobile advertising (and its own interests) in the region.

Wallace & Gromit taking mobile world by storm

Rating: first iPhone apps now an M&S promotion
It’s seems that UK cartoon characters, Wallace & Gromit can do nothing wrong where the UK mobile sector is concerned. Not content with being among the top selling iPhone applications, they also star in a new mobile orientated ad campaign with top retailer, Marks & Spencers (M&S).
Titan Publishing’s [...]

Comverse and IBM offer mobile operators a helping hand

IBM and Comverse obviously feel they have a lot of help they can sell to mobile operators in Europe. The two companies have joined forces to create a “Centre of Excellence” in France, which will offer its services to operators globally.

Yet more mobile banking - but it’s mobile payments we need.

Two industry leaders announced a mobile banking partnership today. Canada-based Scotiabank and mobile payments veteran M-Com will be launching an extensive service early next year. But the banks that are announcing mobile service now are really just catching up, and we need to be looking forward to mass adoption of mobile payment services.

All you need to know about the mobile license win for Qualcomm

The European Commission reported today that it was closing down an investigation into chip-maker Qualcomm. Four years ago, six major companies reported Qualcomm to the commission, saying it was abusing it’s position in the chip-set market so much that it was damaging the industry. Now those companies have dropped the charges, and the EU has closed the case. But what was behind all of this?

GoMo 1-to-1: big brands are the future for mobile marketer Ringleader

The last person I interviewed at the Mobile Marketing Forum in LA this week, Bob Walczak of Ringleader Digital, was a very patient man. Thanks to those unavoidable delays that happen at conferences, I ended up being almost 20 mins late for our meeting. Thanks for waiting Bob! Ringleader Digital is very focused on something that is extremely important for the growth of mobile marketing: getting better metrics.

Great results from mobile marketing campaign for Dr. Parnassuss

A movie that has had some extraordinary bad luck has been seeing great results from a mobile-integrated outdoor marketing campaign. The trailer for the Imaginarium of Dr. Parnassuss saw over 200,000 downloads over the mobile channel inside three weeks, through a campaign run by Blismobile Media.

Chat with Carlos Taboada CEO Mobile Advertising Company Webmoblink

[caption id="attachment_14430" align="alignleft" width="150" caption="webmoblink mobile advertising"][/caption]I met Carlos Taboada CEO Webmoblink at the GoMo News Blender in February this year at Moblie World Congress. He told me about his mobile advertising idea then and now Webmoblink has been launched in the US, Latin America and China.

Smaato Headline Sponsor of GoMo News Blender at Mobile World Congress 2010

The GoMo News Blender is back…. at Mobile World Congress in Barcelona next year… in a bigger venue!

Huge thanks to the wonderful Smaato for being the main headline sponsor and captain of the bar. This is the sixth time that Smaatohas sponsored GoMo News and our joint events are always extremely successful as we know the vendors and publishers that rock!

Everyone in the mobile marketing, mobile advertising, mobile search, mobile barcode and mobile application or web space is invited.

Our blenders are networking events. We want you to meet, chat do business and connect. Drinks are free, food is free and we don’t care if you leave your tie on or off -but have your business cards ready. In the past two years we know of several big sales being concluded at our blender!

Thanks to Diffusion Pr for sponsoring pizza and Tapas.

When? February 16th at Incognito Bar Barcelona.
Calle Fusina 6, 08003 Barcelona, Spain

Please sign up below

Facebook Page: http://www.facebook.com/#/event.php?eid=180379714149&ref=nf

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As mobile commerce becomes more popular, so will mobile fraud

Here’s a nicely timed little scare story about mobile security. Anti-fraud company 41st Parameter is reporting the emergence of mobile commerce coupled with advanced smartphones will lead to a “groundswell” of m-commerce fraud.

GoMo 1-to-1 at MMF: mobile marketing, money and more from Mobile Giving

I spoke to mobile veteran Jim Manis, CEO of Mobile Giving at the Mobile Marketing Forum. He’s a long time supporter of the MMA, and an influential figure in its past. But today we talked about his current pet institution: Mobile Giving. This is a non-profit charity organisation that currently helps over 350 charities collect donations via mobile. We also spoke about how the mobile channel can be used for marketing and educating of donors, and the possible commercial applications of the service

never.no teams with the Nobel Peace Centre and More Mobile Relations

Never.no a provider of interactive video and mobile technology has created an exhibit “From King to Obama”. It is on display at the Nobel Peace Centre in Oslo until April 11, 2010.

Mobile News for Leaders