Category Archives: Mobile Agencies
Nexage has announced a private mobile advertising exchange. This is for a private exchange for publishers and developers to buy and sell only to the brands that fit their business.
Through Nexage’s private exchange, premium publishers and developers not only avoid channel conflict; they are able to drive a cohesive and productive integrated sales channel inclusive of their direct sales force. And by tapping into the Nexage Exchange, they are able to accelerate revenue performance, protect price, and ensure brand safety – all while taking advantage of the extraordinary efficiency and liquidity of programmatic markets. Continue reading
Now, I would have loved to say that I wrote this myself. I didn’t. This is from an article from our mates over at bespoke analyst house MobileSquared
Key Olympic Sponsors’ mobile marketing plans
The Coca-Cola Company: “Coca-Cola invites teens around the world to ‘Move to the Beat’ of Continue reading
I just read an interesting article over at econsultancy
About Argos offering a pop-up QR shop in London. The shop will offer 75 gift ideas to passers by.
Now, this isn’t the first of its kind –but I felt compelled to write about it as I completely disagreed with the author’s conclusion. He said that this would get users talking, but would be unlikely to increase sales. Continue reading
We read the press release below and thought that we would add a few words to this.
I personally remember the very first time I came to contact with Antti and Blyk. I did a podcast and was interested yet dubious about the Blyk venture. But, Antii does have a certain charm and magnetic personality that wooed over GoMo News for a short time.
Blyk; if it had been all that it originally promised, would have been an amazing success story. It might be a valid business today – but it isn’t the dream of some time ago. But I hope that Antii can continue a different dream and set of ideas moving forward. We wish him the best of luck!
Apple iOS v Android: Developers are asking, Show me the money! – Written by Dale Carr, CEO of LeadBolt
“Apple iOS v Android: Developers are asking, “Show me the money”! – Written by Dale Carr, CEO of LeadBolt
In a recent article that quoted research by Piper Jaffray, it said Android developers are getting just 7% of the revenue that Apple iOS developers are getting. The article’s premise was that developers will obviously go where the money is, so therefore, Android will continue to struggle from a development perspective. This got me really thinking … could this be right? Then who are all the developers on our network? Continue reading
Here is a guest article from Justin Campbell Sales Director at AdGibbon.
What is MRAID?
MRAID are the guidelines that have been produced from the collaboration of the IAB and ORMMA. MRAID “Mobile Rich Media Ad Interface Definitions” are a set of instructions on how to build universal SDK’s and create rich media campaigns within App – specifically expandable and interstitial ads. Continue reading
Adiquity Mobile Ads Platform announced the launch of its Real Time Bidding (RTB) exchange for Mobile Ads. This places Adiquity alongside a select group of global mobile RTB exchanges, and the first mobile RTB exchange from Asia.
Adiquity enables Mobile Publishers generate higher monetary returns from their Mobile properties. The global mobile ads platform works for the mobile publishers/developers and applies real time optimization on global ad inventory accessible through its Ad network partners from across the world.
Lumata has been born.
Buongiorno and Francisco?
Well we all know Buongiorno as the king of mobile content. It seems that bits and bobs of its B2B business have been sold – or blended within this new business Lumata with Francisco Partners.
I had a quick look at the Francisco Partners website and it looks like they are VERY big fish in the creating successful business space.
What does this mean?
Rating: Mobile ads market in Europe is growing at a spectacular rate
According to leading mobile ads serving solution provider, MADS, the premium display mobile advertising market has lifted off in Europe. In order to capitalise on that, the company has just raised an additional €1 million ($1.4m) in funding from OTM Investments in the Netherlands. Pieter van der Made, with OTM Investments reckons that, “The mobile advertising market in Europe is growing at a spectacular rate.” The pair quote research from Gartner which forecasts that the worldwide mobile advertising revenue will reach $3.3 billion this year , and is expected to reach $21 billion by 2015. Continue reading
We first wrote about this here and we thought it was good then, we were not alone:
O2 Media today announces that Bulmers Cider and useyourlocal.com are working with its You Are Here location-based marketing service with a campaign driving people to their nearest pub promoting Heineken UK’s Bulmers range of ciders. Customers will also be invited to visit Bulmers Facebook page (www.facebook.com/bulmersuk ) and useyourlocal.com to rate and review their experience.