Category Archives: Mobile Agencies
@MMA Forum Digital Republic Karim Khalifa
Another great video from the MMA Forum in London. I have to say it was a super event for getting brands and agencies talking. Here is Karim Khalifa from Digital Republic
@MMA Alexandra Deutsch from Out There Media
Out There Media’s Alexandra Deutsch at the MMA. I haven’t heard anything from Out There for so long but apparently the silence is due to global growth and a successful campaign with Telekom Germany.
@MMA Forum Interview with Milton Elias from Starcom
We were delighted to bump into Milton Elias from Starcom, who thanked GoMo News for some great articles along the way….. Here is an interview with him and host Tony Sklar taken at the MMA Forum London.
@Mobile Marketing Forum 2011
So, here I am back in London, back at the MMA. Paul Berney CMO of MMA EMEA stood up and said the first time I was here was four years ago. Well the funny thing is, is that I was also here four years ago and I interviewed him that day.
So much has changed since then and the first thing that I see, is that there are a lot more brands and agencies here than four years ago. The auditorium is packed and I already bumped into Andy Smith form Eagle Eye Solutions. Andy is ex AdMob, Google and has joined Eagle Eye with well known Russell Buckley also (AdMob/Google).
Continue reading
Mobile Marketing Roundup: Mobile Ad Design Do’s and Don’ts and Event Mobile Tech
Here’s your Friday morning round-up of the hottest mobile marketing stories from across the globe. Papa Murphy’s partners with Phizzle; Mobile tech growing at events; the top do’s & don’ts for Mobile Ad Design and more…
Continue reading
Velti adds Air2Web to its latest acquisition of Ad Infuse, CASEE and MobClix
Air2Web?
Air2Web is a mobile customer relationship management company. It has a global presence but is mostly successful in India, as well as the US. It also has a partnership with SAS the business analytics company to provide analytics for MMS campaigns. Air2Web used mobile advertising techniques such as targeting to enhance its services. So its was mobile CRM with personalisation, targeting and analytics all tied into one.
Velti?
Well, Velti is a well known mobile marketing giant. But it is turning into a mega-beast by swallowing up some strong players in the market.
Continue reading
The Mobile Advertising Directory has been updated!
I am delighted to announce that our extremely popular Mobile Advertising Directory has been updated and there are over 220 companies on the list!
The agencies are listed below and find the full list and PDF (with images) HERE.
Table A: Agencies
| www.01tribe.com | Italian brand agency working with companies including Dolce & Gabbana. |
| www.12snap.com | 12snap is a German mobile marketing company. It promotes Nokia devices. |
| www.2ergo.com | Is a digital agency that focuses on new media. Customers include Fox News. |
O2 More mobile marketing service – the good, the bad and the ugly
Last week, O2 UK announced that it had reached six million customers in just six months after passing the two million mark.
What for?
The increase in customers if for the brands mobile marketing location based mobile service.
What?
It is called O2 More. It is a location based SMS push service. So – according to O2 permission based marketing at its best. Users sign in and highlight what coupons or special offers they are interested in. Then relevant adverts are pushed at or near the point of sale.
Continue reading
Adfonic a mobile advertising success story after another round of funding we interview CEO Victor Malachard
There is a delicious joy for all of those that have watched, listened and commented on the advancement of a British start-up. I felt this joy when I spoke to CEO of Adfonic Victor Malachard today.
Victor, Wes and Paul (yes, we are all on first name terms here at GoMo) are the UK’s mobile ad gurus. Not only are they all clean cut, fresh faced, extremely clever individuals they have transformed a self-service mobile ad network into a successful business in the space of two years.
I would go as far as to say that quietly they are following in the footsteps of the US Silicon Valley biggies… but enough of that.
What is the story?
Adfonic have just raised another GBP 4.7 million from serial entrepreneur Gordon Shields.
Who is Gordon?
Kargo introduces mobile sites for 5 Bauer publishing media brands
In Touch Weekly, Life & Style Weekly, J-14, M and Twist Magazines Now Featured on Kargo Mobile Publisher Network
Kargo (www.Kargo.com ), the premier mobile publisher network today announced its partnership with Bauer Publishing managing mobile platforms for In Touch Weekly (http://m.intouchweekly.com ), Life & Style Weekly (http://m.lifeandstylemag.com ), J-14Magazine (http://m.j-14.com ), M Magazine (http://m.mmm-mag.com ) and Twist Magazine (http://m.twistmagazine.com ). Kargo was tapped to represent the Bauer Publishing brands in their first ever mobile sites, growing its audience by mobilizing content and implementing dedicated communities, social features and rich advertising.Having entered the U.S. market in 1981 with the successful launch of Woman’s World, Bauer Publishing U.S. now consists of 13 magazines across several distinct consumer segments:
Continue reading
Top mobile marketing news MMG, Take5, Google, M-Commerce
MMG launch SMS Marketing platform
Take 5 is understood to be paying in the region of $10 million (€7 million) for DRG
Ted Baker M-Commerce launch Continue reading
Toyota, Madonna and Kanye West make great adverts for mobile!
http://www.youtube.com/watch?v=s-DYmVs3PNE
Continue reading
