Category Archives: Mobile Agencies
Adfortel and Orange Austria’s low cost mobile operator brand Yesss!,launch a new and unique advertising service of which new and existing subscribers can benefit from by listening to short radio-like audio commercials (VoiceAds) and select their own favorite call waiting music (TuneAds). The service is marketed with a new tariff named Yesss Laudaah!and is a unique combination of Adfortel’s two services: VoiceAds and TuneAds. Continue reading
What do music festivals and University have in common (apart from the questionable facial hair, hyper-sexual atmosphere, vast quantities of booze and drugs, and abundance of ironic t-shirts)? Mobile applications, of course! In February this year, we reported that Australian mobile advertiser Motopia had bought its own app developer: 2moro. Now we’re seeing the fruits of that union, as Motopia has signed an exclusive UK distribution agreement with Educate Ltd. for its mobile comms platform Lemon & Lime. Continue reading
Txtlocal has been named the 20th fastest growing digital agency in Europe by Media Momentum. The awards organised by GP Bullhound, recognise the top 50 most innovative and fastest growing companies in the European Digital Media Economy, and were announced in Barcelona last week.
Established in 2005 by Darren Daws and Alastair Shortland, Txtlocal are the [...]
Top mobile advertising links
X-Men goes all out with a mobile advertising plus NFC campaign which looks very impressive.
Velti (NASDAQ: VELT), a leading global provider of mobile marketing and advertising technology, today announced that it intends to acquire the remaining equity ownership of CASEE, the largest mobile ad exchange and mobile ad network in China.
Interesting link in this article about Mazda and Mindshare running an augmented reality (Junaio) campaign in Ireland – http://www.businessandleadership.com/marketing/item/30010-mazda-metro-herald-and/
Thanks to an Initial Public Offering earlier this year, mobile marketing company Velti found itself under a media blackout – something which was extremely frustrating, according to Kelaine Olvera, Velti’s Director of Product Marketing. And I can understand why. Since the blackout lifted, Velti has been releasing a lot of products, and announcing a lot of news. Being a Product Marketer that isn’t allowed to market your product must be a real aggravation. So yesterday, I had a chat with Kelaine about what Velti has been up to, what’s coming up, and where the company’s energy is. And, amongst other things, it seems that Velti is having a go at cracking the traditionally very hostile SMS-based advertising market in Europe… by adding gaming elements? Continue reading
I just saw an article on JumpTap gaining another USD 25 million in funding. I had to check the release for the date as I thought that I must be seeing things.
Why?Well, I have know JumpTap from the start and remember when the first USD 30 or so million started it off. JumpTap at that time was to be the mobile search master and take over the world.
Just got this press release in and this new consultancy says these are the top mobile marketing companies in Australia. See below..
topseos.com, an independent authority on search vendors has named the Best Mobile Marketing Agencies in Australia for the month of May 2011. All the Best Mobile Search Firms recognized next to hundreds [...]
Below is an interesting article from research firm MobileSQUARED. It says that the UK is due for its first GBP 1 million mobile advertising campaign. I haven’t read the whole report yet, but I find this interesting as in the past AdMob often mentioned that its average campaign spend was USD 100,000 and big players including major search brands could spend over USD 1 million.
Peugeot is running a new NAVTEQ LocationPoint campaign.
This is a sexy campaign where you have things like
- Access to local retailers
Mobile entertainment apps publisher Ozura World announced its acquisition of Tatto Media, a mobile and internet advertising network, for US$60 million. The company said that the deal “will significantly strengthen our ability to connect advertisers to consumers worldwide,” and represents “a tremendous opportunity for us to support vertical mobile content providers and present advertisers with an effective platform for reaching their well-qualified, targeted audiences.”