Category Archives: Mobile Agencies
Beginning last year, every couple of months the Mobile Marketing Association (MMA) has issued a press release stating it has added a new company to it’s Premium Member tier. This is the highest position a member of the MMA can attain – and the six currently existing Premium Members couldn’t be more different from one another. I’ve been fascinated by the concept of a “Premium” tier – I wanted to know exactly what it was for, how members were selected, and what the plan was for the tier in the future. To clear these questions up, I shared a call with Paul Berney, MMA CMO and Managing Director, EMEA, and Rob Jonas, VP & Managing Director, Europe & Middle East, InMobi (the most recent company to attain the Premium position). Continue reading
RFID and QR Codes to Stop Counterfeits
Jossy Jo, a Beijing brand has implemented RFID (Radio Frequency Identification). This is on a per item level so that every garment is tagged. This helps the company with keep track on any item from its creation to its sale.
The tags help in sales and logistics by making reductions or manufacturing difficulties transparent on any garment. But with the tags consumers are assured that their goods are genuine. RFID is a deterrent to the counterfeiting market.
For example, RFID tagging costs brands 6-9 cents (depending on quantity) to tag any one item of clothing. This is a hefty additional cost to the price of the garment but a security beacon for customers that want to make sure they are buying quality good.
Earlier this week, mobile ad network Jumptap announced a pretty effective land-grab in the area of rich media advertising on mobile. It has integrated its systems with five of the leading providers in the world, giving advertisers an unparalleled opportunity to create and serve rich media ad units. Today we look a little closer at one of those deals – with mobile ad creation service Celtra. Continue reading
The IAB has today announced the findings of its third annual mobile ad spend study. Conducted in conjunction with PWC, the study revealed phenomenal year on year growth of 116% with over £83 million spent on mobile advertising in 2010. You can read the full press release on GoMo News here.
Welcome to the Monday round-up of the hottest mobile marketing and advertising stories here on GoMo News! Motorola is driving more ad options for developers in China; in-game ad company Tap Me plans to revolutionize mobile game ads; and much, much more… Continue reading
On Tuesday I made my way to a small Tapas bar only minutes away from the Mobile World Congress show. It was hosted by Helen Keegan from Beep Marketing, Swedish Beers and Mobile Monday London.
I had never been to a Ladies Lunch event at the MWC before, so I didn’t know what to expect. I have to say; now, I have been – I wish I had attended every year. You get carried away with your business meetings but taking time out for a nice lunch is so important in the run of MWC. On top of that I met some lovely people and YIKES – what a great place to network.
Russell Buckley is one of the celebrities of the mobile industry. His blog MobHappy was one of the first social media blogs in the area and Russell’s reputation in mobile allowed him to lay claim to be the first member of AdMob. He then started up and ran AdMob EMEA. AdMob, now under the Google umbrella was the most successful mobile advertising start-up; period. It did what no one believed could be done and quickly carved a rich niche in the mobile ad space.
A near-constant refrain at MWC 2011 is that the time has passed for static banner ads on mobile. Even those marketers who defended it admit that having just plain ol’ display ads may not be the best strategy. But while some marketers believe that rich media is the answer, others claim the way forward is to re-examine the personal nature of mobile and go with personal messages. After the click, you’ll find three different opinions on it, which I got from interviews with three different leaders in the mobile ad space. Continue reading
The GoMo News Blender rocked Barcelona!
Huge thanks to the 400 plus crowd that rocked the Incognito bar in Barcelona on Tuesday night. I had some amazing comments from people like
After the fantabulous Mobile Premier Awards, Cian and I made our way in my little Skoda to the Picasso Museum (MEF Party). This was easier said than done as all the roads seemed to close and we got unbelievably lost in a maze of downtown Barcelona.
We’ve written about InMobi many times here on GoMo News; it’s a global ad network based around cutting edge serving technology and optimization. Today it has announced a deal with a company called Cooliris – which would probably describe itself as an experiential designer, or something. What it does (mostly) is make user-interfaces look really good on your desktop and mobile by judicious application of 3D. Continue reading
Looks like Out There Media has arrived or launched its services in Germany with the German Telekom. I found this press release below and it looks like its an mobile advertising request service. It sounds like a service that offers users special offers and freebies without any cost or service agreement. You get SMS messages and MMS messages with special offers in and users can decide whether or not they would like to react. The service is free and I will be signing up later on today and will report back on the servcie in greater detail.