Category Archives: Mobile Agencies
Mobile advertising: what is Celtra, and why is it worth $5M?
Earlier this week, a mobile advertising company called Celtra made some waves by coming from pretty much nowhere to announce $5 million from it’s Series A funding round. That’s a whole lot of chedda for what was previously a relatively quiet company. So we’ve taken a little time to look at exactly who these guys are, what they do, who invested in them, and what their prospects might be. Continue reading
InMobi lunges for Admob’s throat, hands bent into savage claws
I think the thing I like most about mobile ad network InMobi is that it doesn’t really behave. It’s like the twinkly-eyed brat of the mobile advertising world, saying things it shouldn’t. When Apple launched iAds, InMobi resurrected one of the company’s own ads from the 80s to take a swipe at them. Last Friday, Admob released some stats about how great it’s ad serving capabilities are globally. Today we see InMobi’s response to those figures – and it’s quite aggressive. Continue reading
Mobile advertising and marketing hot news: Augmented ads, opt-in and predictions
Welcome to the round-up of the best mobile marketing and advertising stories from GoMo News! Google is predicted to be one of the most disruptive influences in mobile ads next year; Out There Media reports huge take-up of opt-in advertising; augmented reality ads come to junaio; and more…. Continue reading
Mobile advertising and marketing hot news: mobile ads have arrived
Welcome to today’s round up of the best mobile marketing and advertising stories from GoMo News! And it really is good news today – reports are coming in from all over the world of increasing interest in mobile advertising, and climbing mobile ad spend. Continue reading
Hot tips from Bango mobile ad campaign paper
Rating: Optimise for BlackBerry not iPhone
Here’s a little gem from Bango called ‘Measuring mobile campaigns – an audience with experts’. It’s a white paper aimed at companies and brands toying with the idea of using the mobile sector as a marketing tool or advertising medium. As you might expect, the paper does take the opportunity to plug Bango’s own offering in this area – Bango analytics. But it does incorporate advice and tips from other experts in the field. Here’s our favourite tip. Publishers say that most of their visitors possess iPhones. The reality is that you get twice as many visitors from BlackBerries than from iPhones so what you should really be doing is optimising your mobile web pages for BlackBerries. Pretty controversial, eh? Continue reading
Effortel creates ad funded data access service for InMobile
Effortel, the mobile virtual operator and enabler today announced FreeM for the Polish MVNO, InMobile. FreeM claimed (!) to be the first subscription free, ad-funded mobile service that gives the users free data access to social networking sites such as Facebook and Twitter in exchange for the end user viewing short full screen advertisements on their mobiles.
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Jumptap signs major Japanese mobile advertising deal
The overall goal of mobile advertiser Jumptap is to be able to offer a completely consistent experience for an advertiser – no matter what kind of mobile advertising they want to publish. This broad spectrum approach seems to be working out for the company, as it has caught the eye of one of the largest advertising firms in the world. Continue reading
Mobile advertising bonanza with Mobango and inneractive
Two very active forces in mobile advertising have announced a partnership – independent mobile applications store Mobango and mobile advertiser inneractive. We take a look at the details of the deal. Continue reading
Location, coupons, rich media and privacy: Russell Buckley talks mobile advertising
It’s the last Friday of the month, and here on GoMo News that would usually mean one of our Female Friday feature interviews… but this month, we’ve got something different. Mobile advertising veteran Russell Buckley talked to us about the present state of the industry, and what he thought would be the exciting developments for the near future. Continue reading
Mobile advertising and marketing news: barcodes, apps and browsers
Here is today’s mobile marketing and advertising round-up, from GoMo News! Mobile barcodes get a new launch; mobile search is driving mobile advertising; younger consumers favor apps over browsers; and more… Continue reading
The hottest mobile advertising and marketing news: Apple, Android, Coke vs. Pepsi
There are a tonne of great mobile marketing and advertising stories this morning, and you can catch them all here on GoMo News! Coke and Pepsi have taken their advertising war to mobile location; Android has caught up with Apple on at least one mobile ad network; Yelp has jumped on the mobile check in bandwagon; and much more…
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Mobile advertising and marketing news: Inception, shopping and Africa
Welcome to today’s round-up of the best in mobile marketing and advertising stories, from GoMo News! Warner Bros. is including mobile in the marketing mix for Inception DVD release; retailers are being urged to go mobile by both 2ergo and Brand Anywhere; InMobi claims Africans are far more receptive to mobile advertiser; and more… Continue reading
The native app ain’t dead yet! Crisp Wireless browser-based mobile advertising
Crisp Wireless is a mobile advertising network with two essential cores to its model: rich media, and cross platform. It focuses on complex, interactive ad units, and wants to be able to serve them across every single platform. After a recent announcement with mobile advertiser AdMarvel, we wanted to get a closer look at how Crisp Wireless works – and CEO Boris Fridman was happy to explain what Crisp Wireless does, and where it’s going. Continue reading
Clanmo quietly confident of winning Smaato award again
Rating: Most consumers won’t notice its a native/web hybrid app
There are two good things about winning a prestigious international award like the Smaato Mobile Advertising Award Overall Winner 2010 according to Joachim Bader, md with Clanmo. His company scooped the Top Prize thanks to a mobile app which the mobile agency had created for airline, Lufthansa. The first really big benefit is the recognition which winning the prize brings – “Especially with the client [Lufthansa] itself,” Bader told GoMo News. The second big benefit is the free stand at next year’s [2011] Mobile World Congress in Barcelona. Bader was even quietly confident of winning the Smaato award next year. Continue reading
Nexage announces mobile advertising accounts for Android and Blackberry
Mobile mediator Nexage has announced some high profile deals with advertisers recently, including Score Media and DataXu. Today it’s following up on the publisher side, announcing key accounts with mobile app developers that have release top 10 ranking applications. Continue reading
