Category Archives: mobile analytics
Samsung edging out Apple in smartphone wars
South Korea’s Samsung has further extended its lead over Apple as the world’s largest smartphone maker, taking a 31 per cent share of recent sales according to new data.
Research firm Gartner says the manufacturing giant sold 64.7 million smartphones in Q1 2013, against 38.1 million iPhone sales. It means Samsung is increasing its lead since a year ago when it sold 40.6 million smartphones to Apple’s 33.1 million.
Together, the two companies now account for nearly half the smartphone market which in itself is increasing by 43 per cent a year. Gartner says more than 200 million people bought smartphones in the quarter, and that the devices now account for just AMeanwhile, Nokia’s shares slump after release of latest WP8 model
South Korea’s Samsung has further extended its lead over Apple as the world’s largest smartphone maker, taking a 31 per cent share of recent sales according to new data. Research firm Gartner says the manufacturing giant sold 64.7 million smartphones in Q1 2013, against 38.1 million iPhone sales. It means Samsung is increasing its lead since a year ago when it sold 40.6 million smartphones to Apple’s 33.1 million.
Together, the two companies now account for nearly half the smartphone market which in itself is increasing by 43 per cent a year. Gartner says more than 200 million people bought smartphones in the quarter, and that the devices now account for just under half of total phone sales globally.under half of total phone sales globally. Continue reading
Guest Post: Are early HTC handsets just too good?
by James Rosewll, CEO with 51degrees.mobi
During December 2012 in the United States, the HTC Evo 4G contributed 20 per cent of all HTC devices web traffic. What is remarkable about this figure is that the HTC Evo 4G was first released in June 2010 and is 35 months old. The HTC One series of devices were released during 2012 and contributed less than 10 per cent of HTC’s web traffic in the same month. This begs the question, “Are HTC devices released pre 2012 too good to upgrade?” Continue reading
World to have more mobile points than people by 2017, predicts Cisco
In less than five years from now there will be more mobile connections than there are people on earth while data mobile speeds will be seven times faster.
That’s the prediction of Cisco whose Visual Networking Index (VNI) has never been off by more than 5 per cent since it was created six years ago. Continue reading
The low cost tablet market in 2012 will reach $3.44bn
Rating: Cheaper products offer comparable UI to the iPad, says Visiongain
Tablets used to be considered to be high-end and luxury consumer devices. That has all changed over the last two years. Hence, last year [2012] Visiongain Telecoms introduced an in-depth analysis of the tablet sector. The report is entitled, ‘The Low Cost Tablets Market 2012-2017′. Visiongain has determined that the value of the global low cost tablets market in 2012 will reach $3.44 billion. The company classifies low cost tablets as being available on the market priced at or below $250. Continue reading
Mobile ads worth ‘less than half’ desktop ones, says new study
But pay-per-click is still a soaring business
New research from San Francisco startup Marin Software suggests search advertising is proving less profitable as people increasingly use smartphones and tablets to browse the web. Marin’s data indicates the price firms like Google can charge companies in the UK for mobile promotions is less than half that for a desktop ad. On average a desktop click commands 32 pence but on a mobile it falls to around 15 pence. Tablet ads are worth roughly 28 pence per click. Continue reading
Fiksu offers webinar on how to market apps over Xmas
Rating: Co-presenter is from analytic firm – Localytics
Here’s an interesting one for those mobile app developers who are thinking about cashing in on probably the most lucrative time of year for app purchasing – the run up to the Xmas [Holiday] season. Fiksu which has a mobile application marketing platform (see previous article here), has decided to put together a pertinent webinar entitled, ‘How to Market Your App During the Holiday Season’. It is being led by Jim Thomas, a senior product marketing manager, with Fiksu but crucially he’ll be joined by Dan Ruby, director of online marketing for Localytics which provides app analytics and marketing software that gives them some unique insights into how users truly interact with apps. Continue reading
Apple loses appeal against Samsung Nexus
Rating: Motricity raises $28 million
Apple’s shares fell two per cent to $628.10 yesterday [October 11th 2012] after a US appeals court overturned a preliminary injunction on the sale of Samsung’s Galaxy Nexus smartphone. The court ruled that the Californian district court which had issued the ban in June, had “abused its discretion in entering an injunction.” Continue reading
Google slowly rolling out mobile app analytics
Rating: Also releases Android version of Google Analytics
Looking through the Google Analyticsmonthly product update for June [2012], GoMobile News spotted a number of facilities which we’ve somehow missed previously. In particular, Google now offers mobile app analytics which provides end-to-end measurement of the entire customer journey within a mobile application. Plus the company finally released its Android version of its Google Analytics app. Funnily enough there’s no mention of an iOs version [tee-hee). The Android app enables access the same accounts and profiles users will see when they open Analytics from a desktop browser. However, the reports are optimized for a mobile phone. More info here. Mobile app developers could well be interested in the latest browser size analysis which enables users to find out what visitors actually see. Continue reading
Video ads can now be embedded says Adfonic
Rating: Solution works with Android and iOS devices
The snag with traditional mobile video ads is that they require navigation to a remote player – like YouTube – in order for the handset owner to view the video ad clip. This is far from satisfactory. However, Adfonic claims to have developed a mobile video ad solution which makes use of a device’s native [iOS or Android] video player to take the user from the ad within a mobile site or app straight to a high quality TV-like video commercial. As soon as the video concludes, the user is returned to the app or mobile site. This development will enable advertisers to run TV-style video campaigns across Adfonic’s global network of mobile sites and apps. Continue reading
M2M tariffs need to be flexible says Pyramid
Rating: AT&T’s success in M2M down to partnerships
In a newly released report, analyst firm – Pyramid Research, argues that mobile network operators will need to be more flexible in their approach to tariffing for M2M (Machine-to-Machine) if they are to be successful in this rapidly expanding market. The report is entitled, ‘Operator M2M Success Hinges on Flexible Pricing’ and according to lead author, Sylwia Boguszewska, a senior analyst with Pyramid Research, “We expect the operators will introduce a greater degree of price tiering because M2M will serve a larger number of verticals, some of them more data-hungry than others.” Consequently the report predicts that M2M pricing will move away from a fixed price to a mixture of flexible and tailor-made tariffs. Continue reading
Claris-Euclid Store Experience Program improves analytics for stores
Rating: The trick lies in the clever use of Wi-fi detection
Claris Solutions has joined forces with Euclid Elements to offer a what they are calling a ‘game-changing solution’ to improve store performance through the application of unique visitor-based information and expert analytics. The pair claims that the Claris-Euclid Store Experience Program turns shopper data into performance improvements with the development of custom solutions for each client. Wade Mosteller, a senior partner at Claris explained, “The Euclid technology revolutionises the way Claris can help our clients improve their store’s performance. The data that is captured and reported by Euclid’s solution gives our consultants valuable insight and leads to fantastic new ideas to improve retail operations.” Continue reading
Xmas week saw 1.2 billion app downloads says Flurry
Rating: High number of iOS and Android activations, too
Some amazing statistics have just emerged from Flurry Analytics in its blog here about the sheer volume of mobile app downloads and handset activations over the Xmas holiday week. Flurry prefers to refer to this period as the ‘power week’ between December 25th (Xmas Day) and December 31st 2011. Significantly, however, the week managed to punch through the billion download barrier for the first time ever and deliver 1.2 billion downloads. Flurry also provides some fascinating stats about handset activation as well. It has estimated that a record-breaking 6.8 million iOS and Android devices were activated on Christmas Day alone. Continue reading
Microsoft Tag adds NFC
The dudes at Microsoft Tag sent us their latest blog post and were raving about this new feat!
What is it?
Well, that is the question as when I first read the article I had no bloody idea. But after a few email exchanges…. Continue reading
Apple iOS v Android: Developers are asking, Show me the money! – Written by Dale Carr, CEO of LeadBolt
“Apple iOS v Android: Developers are asking, “Show me the money”! – Written by Dale Carr, CEO of LeadBolt
In a recent article that quoted research by Piper Jaffray, it said Android developers are getting just 7% of the revenue that Apple iOS developers are getting. The article’s premise was that developers will obviously go where the money is, so therefore, Android will continue to struggle from a development perspective. This got me really thinking … could this be right? Then who are all the developers on our network? Continue reading
Jumptap research Understanding the Mobile Audience
Second Study Reveals Dramatic Rise of Tablets as eCommerce Device of Choice; Rivals PC
CAMBRIDGE, MA. November 10, 2011 – Today, Jumptap, the leader in targeted mobile advertising, released its Wave Two in an ongoing proprietary research series Understanding Mobile Audience.
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