Category Archives: mobile analytics
Kochava allows mobile advertisers to understand user acquisition campaign in context and precision using a single platform for attribution, visualization and optimisation
February 18th 2014. Kochava, the mobile attribution analytics and optimisation company, has announced the immediate availability of the 2.0 version of its platform for attribution analytics. The Kochava platform is a singular, holistic tool that requires minimal integration yet offers maximum real-time reconciliation of clicks, installs and post-install events providing mobile advertisers all the necessary data to optimize campaigns and understand the lifetime value (LTV) of each end user. Continue reading
On any mobile device
February 7th 2014. TIBCO Software (NASDAQ: TIBX) has introduced TIBCO Spotfire Mobile Metrics,enabling business users to instantly track the health of the business from any mobile device. Users of Spotfire Mobile Metrics gain immediate access to the operational metrics they find most critical.Through simple, engaging and intuitive views, Spotfire Mobile Metrics delivers business insights via personalised key performance indicators (KPIs) that empower users with the intelligence needed to understand the current state of their businesses. Now, everyday business users can always have their fingers on the pulse of the business, regardless of where they are. Continue reading
But demand for ever cheaper handsets threatens Apple and Samsung margins
Smartphone shipments topped the one billion mark globally for the first time in 2013, climbing 38.4 per cent from the previous year, latest figures from IDC reveal. It means that smartphones now account for more than half of all mobiles shipped, though the emergence of low cost versions now threatens the profits margins of the two biggest manufacturers – Apple and Samsung. IDC’s figures suggest an even more gloomy future for Apple whose market share fell from 18.7 per cent to 15.3 percent year-on-year, trailing Samsung whose share edged up 1 per cent to 31.3 per cent – making it the world’s biggest smartphone vendor. Continue reading
by Len Shneyder, senior marketing & Evangelism manager with OtherLevels
All signs are pointing towards one thing – the cost of user acquisition is skyrocketing. Plus there’s no apparent ceiling, according to industry experts. With user acquisition costs nearing $3.00 in the mobile games space according to SuperData, a New York-based market research firm, although less perhaps in other sectors, the focus has to shift to keeping new users and monetising them. Continue reading
Mobile is growing but it hasn’t taken over quite yet
Just like us Brits have started observing Halloween when we ignored it pretty much for hundreds of years, all of a sudden we have ‘Black Friday’ and ‘ Cyber Monday’. Both have become crucial days for retails as they attempt to shift stock on the run up to Xmas. So our old friends 51Degrees.mobi have looked into how much mobile devices have influenced both mega-shopping days. The short answer is that – Yes, mobile devices have helped to bolster sales. But that haven’t taken over quite yet. What we do have, however, is some amazing stats from the likes of Amazon which reported sales for 2013′s Black Friday surging by some 43 per cent compared to 2012. It all makes for a pretty interesting CoTW (Chart ofThe Week). Continue reading
New Netbiscuits Analytics provides unique insight into users mobile device and context when connecting to a site
Intuitive dashboards deliver previously unavailable data such as device versions, operating systems, bandwidth quality and battery levels
The launch reinforces Netbiscuits’ commitment to delivering the best possible experiences on mobile
October 17th 2013. Netbiscuits, the global leader in software solutions for mobile web experiences, has taken another major step towards helping brands design faster and more adaptive mobile web experiences with the launch of Netbiscuits Analytics. The breakthrough product allows companies to analyse detailed device and contextual information of mobile visitors to their website in order to serve faster and more relevant web page content. The result is an industry-first solution that guarantees better user experience and mobile marketing strategies. Continue reading
by Neil Coleman, director of global marketing with Actix
You could be forgiven for thinking that mobile operators must be rubbing their hands in joy with the news that Apple sold nine million new iPhones in the first weekend of availability. But it is also worth considering the impact on the mobile networks of huge numbers of new devices being connected in a short period of time. Of course, the networks will have thoroughly tested the new devices in advance of launch. But how can any organization effectively replicate and realistically test the impact of hundreds of thousands of new devices connecting over a short period? Continue reading
The number of Chinese firms supplying Apple with components has more than doubled this year according to new research, as the nation’s manufacturers move up a gear from providing mere low-cost assembly labour to making more sopisticated parts.
It’s a trend that’s threatening Apple’s traditional high-end partners in other parts of Asia such as Japan, South Korean and Taiwan, and ultimately western partners, suggests research firm CLSA.
Its conclusions were drawn from studying Apple’s published lists of suppliers, aligned with its own analysis, and which found Apple’s Chinese component suppliers more than doubled from eight in 2011 to 16 this year as they moved into more advanced areas such as battery making Continue reading
Next-generation mobile platform devtodev to provide key in-app analytics and
September 26th 2013. devtodev, an all-new, free mobile app analytics platform has announced that it is now available as a free open beta for mobile app developers. The new analytics firm, whose first clients include the top-grossing mobile game company Game Insight and the mobile publishing platform NARR8, promises to empower mobile developers with easy-to-use, all-in-one tools to analyse both larger app market trends, as well as the performance of their own apps on various application stores with a highly customizable reporting interface…and all within a single, integrated software development kit (SDK). Continue reading
Sales of smartphones globally have for the first time overtaken those of more basic handsets, latest figures from Gartner reveal.
In the second quarter of 2013 smartphones accounted for 51.8 per cent of global mobile sales, with the Gartner survey also revealing that BlackBerry has fallen behind Microsoft as the third most popular operating system – losing almost half its market share in the past year.
In total, some 225 million smartphones were sold in the last quarter, with South Korea’s Samsung accounting for 31.7 per cent of the market, way ahead of Apple which commanded just 14.2 per cent. Continue reading
Hidden wireless pods used to scan phones’ MAC codes
A marketing firm using smart trashcans to track thousands of City of London workers has called a temporary halt to the scheme amid fears about data infringement. Leeds-based Presence Orb, which is behind the technology, had been tracking the movements of up to four million passers-by a week, collecting footfall data by scanning their mobiles. Its client, Renew London, had fitted a dozen trashcans with its wirelessly enabled pods which were then able to log the media access control (MAC) address of individual smartphones in the capital’s Cheapside area. Continue reading
Claritics Launches Claritics 4.0 to simplify big data analytics for cross-platform application developers and marketers
Allows app developers to easily harvest user demographic and behavioral data across mobile, social and web-based platforms
June 20th 2013. Claritics, the leading user intelligence solution for mobile, social, and enterprise SaaS applications, has announced the availability of Claritics 4.0, a simple yet powerful analytics solution that makes Big Data easily accessible to app developers of all kinds. With Claritics 4.0, marketers and product managers can now use a single, integrated Big Data platform to harvest user demographic and behavioral information across mobile, social and web-based channels in order to optimize engagement, remarketing and monetisation. Continue reading
South Korea’s Samsung has further extended its lead over Apple as the world’s largest smartphone maker, taking a 31 per cent share of recent sales according to new data.
Research firm Gartner says the manufacturing giant sold 64.7 million smartphones in Q1 2013, against 38.1 million iPhone sales. It means Samsung is increasing its lead since a year ago when it sold 40.6 million smartphones to Apple’s 33.1 million.
Together, the two companies now account for nearly half the smartphone market which in itself is increasing by 43 per cent a year. Gartner says more than 200 million people bought smartphones in the quarter, and that the devices now account for just AMeanwhile, Nokia’s shares slump after release of latest WP8 model
South Korea’s Samsung has further extended its lead over Apple as the world’s largest smartphone maker, taking a 31 per cent share of recent sales according to new data. Research firm Gartner says the manufacturing giant sold 64.7 million smartphones in Q1 2013, against 38.1 million iPhone sales. It means Samsung is increasing its lead since a year ago when it sold 40.6 million smartphones to Apple’s 33.1 million.
Together, the two companies now account for nearly half the smartphone market which in itself is increasing by 43 per cent a year. Gartner says more than 200 million people bought smartphones in the quarter, and that the devices now account for just under half of total phone sales globally.under half of total phone sales globally. Continue reading
by James Rosewll, CEO with 51degrees.mobi
During December 2012 in the United States, the HTC Evo 4G contributed 20 per cent of all HTC devices web traffic. What is remarkable about this figure is that the HTC Evo 4G was first released in June 2010 and is 35 months old. The HTC One series of devices were released during 2012 and contributed less than 10 per cent of HTC’s web traffic in the same month. This begs the question, “Are HTC devices released pre 2012 too good to upgrade?” Continue reading
In less than five years from now there will be more mobile connections than there are people on earth while data mobile speeds will be seven times faster.
That’s the prediction of Cisco whose Visual Networking Index (VNI) has never been off by more than 5 per cent since it was created six years ago. Continue reading